Comments on: Will Sponsorship Model Work on TV? http://newteevee.com/2006/12/06/will-sponsorship-model-work-on-tv/ NewTeeVee Sun, 22 Nov 2009 17:57:43 +0000 http://wordpress.com/ hourly 1 By: Liz Gannes http://newteevee.com/2006/12/06/will-sponsorship-model-work-on-tv/#comment-85 Liz Gannes Thu, 07 Dec 2006 06:20:17 +0000 http://newteevee.wordpress.com/2006/12/06/will-sponsorship-model-work-on-tv/#comment-85 <p>Referring to Target, not the art. They call it Tar-gzhey for a reason!</p> Referring to Target, not the art. They call it Tar-gzhey for a reason!

]]> By: Gregor Clark http://newteevee.com/2006/12/06/will-sponsorship-model-work-on-tv/#comment-84 Gregor Clark Thu, 07 Dec 2006 04:38:09 +0000 http://newteevee.wordpress.com/2006/12/06/will-sponsorship-model-work-on-tv/#comment-84 <p>The Target issue was astounding - funny you should call it decidedly low-brow. Did you see it? It was all artist-created. It was gorgeous and unforgettable.</p> The Target issue was astounding – funny you should call it decidedly low-brow. Did you see it? It was all artist-created. It was gorgeous and unforgettable.

]]> By: rob http://newteevee.com/2006/12/06/will-sponsorship-model-work-on-tv/#comment-83 rob Wed, 06 Dec 2006 23:19:53 +0000 http://newteevee.wordpress.com/2006/12/06/will-sponsorship-model-work-on-tv/#comment-83 <p>they do something similiar to what you described in the muni stations here in nyc in subway cars…i've heard it refered to as "bombing" when they are able to take every single ad-location in the car and carpet it with a unified message…i'm guessing in a post 9/11 - Madrid world that they don't often refer to "bombing the subway" much, eh?</p> they do something similiar to what you described in the muni stations here in nyc in subway cars…i’ve heard it refered to as “bombing” when they are able to take every single ad-location in the car and carpet it with a unified message…i’m guessing in a post 9/11 – Madrid world that they don’t often refer to “bombing the subway” much, eh?

]]> By: Edward Cotton http://newteevee.com/2006/12/06/will-sponsorship-model-work-on-tv/#comment-82 Edward Cotton Wed, 06 Dec 2006 21:38:11 +0000 http://newteevee.wordpress.com/2006/12/06/will-sponsorship-model-work-on-tv/#comment-82 <p>Watch every network jump on this, but the real hero is Philips who made this happen and initiated the idea. </p> <p>Importantly, this wasn't just a nice thing to do, it came from the brand's core vision; simplicity. </p> <p>Glad to see that this very creative idea worked so well.</p> Watch every network jump on this, but the real hero is Philips who made this happen and initiated the idea.

Importantly, this wasn’t just a nice thing to do, it came from the brand’s core vision; simplicity.

Glad to see that this very creative idea worked so well.

]]>