Yahoo Carving Out Video Promo Market
At a media luncheon on Tuesday, Vince Broady, head of games and entertainment, gave an update on Yahoo TV and Yahoo Movies, both of which were redesigned last fall. Yahoo TV is now seeing 7 million unique visitors per month, he said, while Yahoo Movies is receiving 13 million.
Yahoo TV and Yahoo Movies are both used extensively as promotional tools for television content and movie trailers, part of an emerging Yahoo strategy we detail in a post tonight on GigaOM. Broady explained that Yahoo TV is bringing an increasing amount of network material — for instance, the first full episode of NBC’s Heroes was shown on the site. Broady did not go into detail about the financial arrangements of such deals, but said Yahoo is not always aggressive about monetizing them.
Broady did outline the company’s plans to zero in on a key advertising demographic, those between the ages of 13 and 34. “Rather than try to be all things to all people, which we still can do with search and personalization, now as a default we’re going to go with that younger generation,” he said.
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[…] “Brand Universe” may be the most explicit projection of Yahoo’s increasing orientation towards marketing, but there are many others. A presentation about Yahoo TV and Yahoo Movies emphasized promoting pilot episodes and movie premieres; an overview of Yahoo Music highlighted contests, online-only tracks, and the ability of the site to measure buzz about a new single. […]
GigaOM » Has Yahoo Picked Marketing…
— 7:51 PM on January 30, 2007
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Very recently, I wrote 4C: Yahoo’s Turnaround Formula, criticizing them for having haphazard offerings with no segmentation.
This announcement addresses some of my points, in that they are actually tying together various disjointed and haphazard properties around a particular brand, and creating an integrated experience.
I like it.