Comments on: Yahoo Carving Out Video Promo Market http://newteevee.com/2007/01/30/yahoo-carving-out-video-promo-market/ NewTeeVee Sun, 22 Nov 2009 12:45:20 +0000 http://wordpress.com/ hourly 1 By: Sramana Mitra http://newteevee.com/2007/01/30/yahoo-carving-out-video-promo-market/#comment-1369 Sramana Mitra Wed, 31 Jan 2007 21:38:26 +0000 http://newteevee.wordpress.com/2007/01/30/yahoo-carving-out-video-promo-market/#comment-1369 <p>Very recently, I wrote <a href="http://sramanamitra.com/blog/484" rel="nofollow">4C: Yahoo's Turnaround Formula</a>, criticizing them for having haphazard offerings with no segmentation. </p> <p>This announcement addresses some of my points, in that they are actually tying together various disjointed and haphazard properties around a particular brand, and creating an integrated experience. </p> <p>I like it.</p> Very recently, I wrote 4C: Yahoo’s Turnaround Formula, criticizing them for having haphazard offerings with no segmentation.

This announcement addresses some of my points, in that they are actually tying together various disjointed and haphazard properties around a particular brand, and creating an integrated experience.

I like it.

]]> By: GigaOM » Has Yahoo Picked Marketing as Its Game? http://newteevee.com/2007/01/30/yahoo-carving-out-video-promo-market/#comment-1368 GigaOM » Has Yahoo Picked Marketing as Its Game? Wed, 31 Jan 2007 03:51:21 +0000 http://newteevee.wordpress.com/2007/01/30/yahoo-carving-out-video-promo-market/#comment-1368 <p>[…] “Brand Universe” may be the most explicit projection of Yahoo’s increasing orientation towards marketing, but there are many others. A presentation about Yahoo TV and Yahoo Movies emphasized promoting pilot episodes and movie premieres; an overview of Yahoo Music highlighted contests, online-only tracks, and the ability of the site to measure buzz about a new single. […]</p> […] “Brand Universe” may be the most explicit projection of Yahoo’s increasing orientation towards marketing, but there are many others. A presentation about Yahoo TV and Yahoo Movies emphasized promoting pilot episodes and movie premieres; an overview of Yahoo Music highlighted contests, online-only tracks, and the ability of the site to measure buzz about a new single. […]

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