Comments on: Google Looks Past Pre-Roll for Video $$ http://newteevee.com/2007/02/01/google-looks-past-pre-roll-for-video/ NewTeeVee Sun, 22 Nov 2009 17:57:43 +0000 http://wordpress.com/ hourly 1 By: YouTube Now Showing Pre-rolls on UGC http://newteevee.com/2007/02/01/google-looks-past-pre-roll-for-video/#comment-270416 YouTube Now Showing Pre-rolls on UGC Thu, 22 Oct 2009 18:09:34 +0000 http://newteevee.wordpress.com/2007/02/01/google-looks-past-pre-roll-for-video/#comment-270416 <p>[...] to push the industry forward with more unobtrusive and engaging formats. Google CEO Eric Schmidt told analysts in early ‘07 that pre-rolls “have historically not made sense,” adding [...]</p> [...] to push the industry forward with more unobtrusive and engaging formats. Google CEO Eric Schmidt told analysts in early ‘07 that pre-rolls “have historically not made sense,” adding [...]

]]> By: Melissa http://newteevee.com/2007/02/01/google-looks-past-pre-roll-for-video/#comment-237449 Melissa Thu, 08 May 2008 09:07:12 +0000 http://newteevee.wordpress.com/2007/02/01/google-looks-past-pre-roll-for-video/#comment-237449 SEX
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]]> By: Test http://newteevee.com/2007/02/01/google-looks-past-pre-roll-for-video/#comment-1404 Test Fri, 30 Mar 2007 09:11:12 +0000 http://newteevee.wordpress.com/2007/02/01/google-looks-past-pre-roll-for-video/#comment-1404 <p>Hi all!</p> <p>Bye</p> Hi all!

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]]> By: NewTeeVee » Google Shifting Resources to YouTube Monetization http://newteevee.com/2007/02/01/google-looks-past-pre-roll-for-video/#comment-1403 NewTeeVee » Google Shifting Resources to YouTube Monetization Wed, 14 Feb 2007 20:07:46 +0000 http://newteevee.wordpress.com/2007/02/01/google-looks-past-pre-roll-for-video/#comment-1403 <p>[…] As NewTeeVeesters are well aware, Google CEO Eric Schmidt addressed video advertising at the company’s most recent earnings call, saying the company was looking to get more creative than pre-rolls. The week before that, Chad Hurley made waves by saying YouTube hoped to figure out a way to pay its creators. Topic: Online Video, Money Power Tags: Google, YouTube, Shashi Seth […]</p> […] As NewTeeVeesters are well aware, Google CEO Eric Schmidt addressed video advertising at the company’s most recent earnings call, saying the company was looking to get more creative than pre-rolls. The week before that, Chad Hurley made waves by saying YouTube hoped to figure out a way to pay its creators. Topic: Online Video, Money Power Tags: Google, YouTube, Shashi Seth […]

]]> By: GigaOM » Google Shifting Resources to YouTube Monetization http://newteevee.com/2007/02/01/google-looks-past-pre-roll-for-video/#comment-1402 GigaOM » Google Shifting Resources to YouTube Monetization Wed, 14 Feb 2007 19:47:02 +0000 http://newteevee.wordpress.com/2007/02/01/google-looks-past-pre-roll-for-video/#comment-1402 <p>[…] waves by saying YouTube hoped to figure out a way to pay its creators. No comments Share/Send Sphere Topic: Media, Random Access Tags: Google, YouTube, ShashiSeth […]</p> […] waves by saying YouTube hoped to figure out a way to pay its creators. No comments Share/Send Sphere Topic: Media, Random Access Tags: Google, YouTube, ShashiSeth […]

]]> By: » From CinemaTech - Bob Iger on User-Gen Content … Google’s CEO talks advertising on YouTube - My Movie Blogs http://newteevee.com/2007/02/01/google-looks-past-pre-roll-for-video/#comment-1401 » From CinemaTech - Bob Iger on User-Gen Content … Google’s CEO talks advertising on YouTube - My Movie Blogs Fri, 09 Feb 2007 23:04:46 +0000 http://newteevee.wordpress.com/2007/02/01/google-looks-past-pre-roll-for-video/#comment-1401 <p>[…] I always think there ll be a balance in the sense that I don t think it s necessarily a threat to traditionally-created content at all. It s not going to take over the world; it ll just be another component of people s media consumption. I m only sorry that we didn t get there first online before YouTube, having put it on ABC, knowing how successful it was, that we didn t think about it as a potential web product.I would just note that most TV and movie execs think of user-gen as the Internet version of “America’s Funniest Home Videos,” and that’s a mistake — it’s much broader and more diverse… and that pigeon-holing seems like the kind of thing that’s destined to lead to some strategic blunders. (Via ReelPop)- Google CEO Eric Schmidt talked a bit yesterday in the company’s earnings call about how YouTube may approach integrating advertising. He also said that discussions continue with media companies about how YouTube can benefit them. (IE, “Please don’t sue us.”) […]</p> […] I always think there ll be a balance in the sense that I don t think it s necessarily a threat to traditionally-created content at all. It s not going to take over the world; it ll just be another component of people s media consumption. I m only sorry that we didn t get there first online before YouTube, having put it on ABC, knowing how successful it was, that we didn t think about it as a potential web product.I would just note that most TV and movie execs think of user-gen as the Internet version of “America’s Funniest Home Videos,” and that’s a mistake — it’s much broader and more diverse… and that pigeon-holing seems like the kind of thing that’s destined to lead to some strategic blunders. (Via ReelPop)- Google CEO Eric Schmidt talked a bit yesterday in the company’s earnings call about how YouTube may approach integrating advertising. He also said that discussions continue with media companies about how YouTube can benefit them. (IE, “Please don’t sue us.”) […]

]]> By: Tech blog » Blog Archive » Bob Iger on User-Gen Content … Google’s CEO talks advertising on YouTube http://newteevee.com/2007/02/01/google-looks-past-pre-roll-for-video/#comment-1400 Tech blog » Blog Archive » Bob Iger on User-Gen Content … Google’s CEO talks advertising on YouTube Thu, 08 Feb 2007 04:51:50 +0000 http://newteevee.wordpress.com/2007/02/01/google-looks-past-pre-roll-for-video/#comment-1400 <p>[…] I always think there’ll be a balance in the sense that I don’t think it’s necessarily a threat to traditionally-created content at all. It’s not going to take over the world; it’ll just be another component of people’s media consumption. I’m only sorry that we didn’t get there first online before YouTube, having put it on ABC, knowing how successful it was, that we didn’t think about it as a potential web product.I would just note that most TV and movie execs think of user-gen as the Internet version of “America’s Funniest Home Videos,” and that’s a mistake — it’s much broader and more diverse… and that pigeon-holing seems like the kind of thing that’s destined to lead to some strategic blunders. (Via ReelPop)- Google CEO Eric Schmidt talked a bit yesterday in the company’s earnings call about how YouTube may approach integrating advertising. He also said that discussions continue with media companies about how YouTube can benefit them. (IE, “Please don’t sue us.”) Permalink […]</p> […] I always think there’ll be a balance in the sense that I don’t think it’s necessarily a threat to traditionally-created content at all. It’s not going to take over the world; it’ll just be another component of people’s media consumption. I’m only sorry that we didn’t get there first online before YouTube, having put it on ABC, knowing how successful it was, that we didn’t think about it as a potential web product.I would just note that most TV and movie execs think of user-gen as the Internet version of “America’s Funniest Home Videos,” and that’s a mistake — it’s much broader and more diverse… and that pigeon-holing seems like the kind of thing that’s destined to lead to some strategic blunders. (Via ReelPop)- Google CEO Eric Schmidt talked a bit yesterday in the company’s earnings call about how YouTube may approach integrating advertising. He also said that discussions continue with media companies about how YouTube can benefit them. (IE, “Please don’t sue us.”) Permalink […]

]]> By: Techo blog » Blog Archive » Bob Iger on User-Gen Content … Google’s CEO talks advertising on YouTube http://newteevee.com/2007/02/01/google-looks-past-pre-roll-for-video/#comment-1399 Techo blog » Blog Archive » Bob Iger on User-Gen Content … Google’s CEO talks advertising on YouTube Mon, 05 Feb 2007 10:35:30 +0000 http://newteevee.wordpress.com/2007/02/01/google-looks-past-pre-roll-for-video/#comment-1399 <p>[…] I always think there’ll be a balance in the sense that I don’t think it’s necessarily a threat to traditionally-created content at all. It’s not going to take over the world; it’ll just be another component of people’s media consumption. I’m only sorry that we didn’t get there first online before YouTube, having put it on ABC, knowing how successful it was, that we didn’t think about it as a potential web product.I would just note that most TV and movie execs think of user-gen as the Internet version of “America’s Funniest Home Videos,” and that’s a mistake — it’s much broader and more diverse… and that pigeon-holing seems like the kind of thing that’s destined to lead to some strategic blunders. (Via ReelPop)- Google CEO Eric Schmidt talked a bit yesterday in the company’s earnings call about how YouTube may approach integrating advertising. He also said that discussions continue with media companies about how YouTube can benefit them. (IE, “Please don’t sue us.”) Permalink […]</p> […] I always think there’ll be a balance in the sense that I don’t think it’s necessarily a threat to traditionally-created content at all. It’s not going to take over the world; it’ll just be another component of people’s media consumption. I’m only sorry that we didn’t get there first online before YouTube, having put it on ABC, knowing how successful it was, that we didn’t think about it as a potential web product.I would just note that most TV and movie execs think of user-gen as the Internet version of “America’s Funniest Home Videos,” and that’s a mistake — it’s much broader and more diverse… and that pigeon-holing seems like the kind of thing that’s destined to lead to some strategic blunders. (Via ReelPop)- Google CEO Eric Schmidt talked a bit yesterday in the company’s earnings call about how YouTube may approach integrating advertising. He also said that discussions continue with media companies about how YouTube can benefit them. (IE, “Please don’t sue us.”) Permalink […]

]]> By: Media Cool Hunting » Blog Archive » Past Pre-Roll Ads http://newteevee.com/2007/02/01/google-looks-past-pre-roll-for-video/#comment-1398 Media Cool Hunting » Blog Archive » Past Pre-Roll Ads Sun, 04 Feb 2007 23:17:26 +0000 http://newteevee.wordpress.com/2007/02/01/google-looks-past-pre-roll-for-video/#comment-1398 <p>[…] YouTube’s future revenue sharing model, will probably benefit from Google’s own experiments with video advertising. Just last trimester Google started adding pre-roll ads to very targeted video contents found in Google Video. It seems though this was not a great idea. Just recently, Google’s CEO Eric Schmidt said Google would leave this rather uninspired advertising concept for “content-sharing partnerships, contextual ads and more experimentation”. Maybe the fact that 73% of YouTube users say they would visit the site less if it included pre-roll ads before every clip (Via Digg) convinced them this is not the best way to monetize $1.65 billion worth of eyeballs. Here’s hope Mr. Schmidt applies the same logic of less is more to their video strategy. […]</p> […] YouTube’s future revenue sharing model, will probably benefit from Google’s own experiments with video advertising. Just last trimester Google started adding pre-roll ads to very targeted video contents found in Google Video. It seems though this was not a great idea. Just recently, Google’s CEO Eric Schmidt said Google would leave this rather uninspired advertising concept for “content-sharing partnerships, contextual ads and more experimentation”. Maybe the fact that 73% of YouTube users say they would visit the site less if it included pre-roll ads before every clip (Via Digg) convinced them this is not the best way to monetize $1.65 billion worth of eyeballs. Here’s hope Mr. Schmidt applies the same logic of less is more to their video strategy. […]

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