Comments on: More Bridezilla: Viral Fame, the Day After http://newteevee.com/2007/02/06/more-bridezilla-viral-fame-the-day-after/ NewTeeVee Sun, 22 Nov 2009 17:00:15 +0000 http://wordpress.com/ hourly 1 By: Fred http://newteevee.com/2007/02/06/more-bridezilla-viral-fame-the-day-after/#comment-1623 Fred Mon, 12 Feb 2007 02:45:06 +0000 http://newteevee.wordpress.com/2007/02/06/more-bridezilla-viral-fame-the-day-after/#comment-1623 <p>Ok, I say let people share the fame! If everyone works together to create one big viral video, then we can all benefit…don't you think? Have you seen this commercial…</p> <p>http://www.youtube.com/watch?v=6bxJJEXTT8Y</p> Ok, I say let people share the fame! If everyone works together to create one big viral video, then we can all benefit…don’t you think? Have you seen this commercial…

http://www.youtube.com/watch?v=6bxJJEXTT8Y

]]> By: JK http://newteevee.com/2007/02/06/more-bridezilla-viral-fame-the-day-after/#comment-1622 JK Wed, 07 Feb 2007 22:53:24 +0000 http://newteevee.wordpress.com/2007/02/06/more-bridezilla-viral-fame-the-day-after/#comment-1622 <p>I dont really understand though</p> <p>This could never have been successfull if the company had its name at the end. </p> <p>The story I have is that Ingrid Haas met a Sunsilk exec at Hemmingways in Toronto and they came up with the idea. She was hired by Capital C who came up with the “wig out” campaign, and asked her to make a crazy and convincing video of someong “wigging out” about their hair on their wedding day. Ingrid hired the other girls, wrote the script, directed it, and filmed it. Credit is going in different places because different people diserve different credit.</p> I dont really understand though

This could never have been successfull if the company had its name at the end.

The story I have is that Ingrid Haas met a Sunsilk exec at Hemmingways in Toronto and they came up with the idea. She was hired by Capital C who came up with the “wig out” campaign, and asked her to make a crazy and convincing video of someong “wigging out” about their hair on their wedding day. Ingrid hired the other girls, wrote the script, directed it, and filmed it.
Credit is going in different places because different people diserve different credit.

]]> By: Bridezilla — good or bad marketing? » mathewingram.com/media http://newteevee.com/2007/02/06/more-bridezilla-viral-fame-the-day-after/#comment-1621 Bridezilla — good or bad marketing? » mathewingram.com/media Wed, 07 Feb 2007 22:36:08 +0000 http://newteevee.wordpress.com/2007/02/06/more-bridezilla-viral-fame-the-day-after/#comment-1621 <p>[…] At least that would have been authentic, in an inauthentic kind of way (if you follow me). Instead, I was sucked in by the video, then watched as actresses took credit for it — and thought “way to go, that’s the spirit” — until all of a sudden Unilever turned up in stories, and then Sunsilk, and then the real story finally dribbled out. It sounds like there was some confusion as to who was going to claim credit for it, Sunsilk may or may not have tried to distance itself from the video. In any case, by that time I was kind of sick of the whole thing. […]</p> […] At least that would have been authentic, in an inauthentic kind of way (if you follow me). Instead, I was sucked in by the video, then watched as actresses took credit for it — and thought “way to go, that’s the spirit” — until all of a sudden Unilever turned up in stories, and then Sunsilk, and then the real story finally dribbled out. It sounds like there was some confusion as to who was going to claim credit for it, Sunsilk may or may not have tried to distance itself from the video. In any case, by that time I was kind of sick of the whole thing. […]

]]> By: Bridezilla — good or bad marketing? » mathewingram.com/work http://newteevee.com/2007/02/06/more-bridezilla-viral-fame-the-day-after/#comment-1620 Bridezilla — good or bad marketing? » mathewingram.com/work Wed, 07 Feb 2007 22:32:49 +0000 http://newteevee.wordpress.com/2007/02/06/more-bridezilla-viral-fame-the-day-after/#comment-1620 <p>[…] At least that would have been authentic, in an inauthentic kind of way (if you follow me). Instead, I was sucked in by the video, then watched as actresses took credit for it — and thought “way to go, that’s the spirit” — until all of a sudden Unilever turned up in stories, and then Sunsilk, and then the real story finally dribbled out. It sounds like there was some confusion as to who was going to claim credit for it, Sunsilk may or may not have tried to distance itself from the video. In any case, by that time I was kind of sick of the whole thing. […]</p> […] At least that would have been authentic, in an inauthentic kind of way (if you follow me). Instead, I was sucked in by the video, then watched as actresses took credit for it — and thought “way to go, that’s the spirit” — until all of a sudden Unilever turned up in stories, and then Sunsilk, and then the real story finally dribbled out. It sounds like there was some confusion as to who was going to claim credit for it, Sunsilk may or may not have tried to distance itself from the video. In any case, by that time I was kind of sick of the whole thing. […]

]]> By: JK http://newteevee.com/2007/02/06/more-bridezilla-viral-fame-the-day-after/#comment-1619 JK Wed, 07 Feb 2007 20:11:59 +0000 http://newteevee.wordpress.com/2007/02/06/more-bridezilla-viral-fame-the-day-after/#comment-1619 <p>PS: http://www.bridezillamedia.com/ is re-vamped, up and running, and now contains somewhat of a response to this blog</p> PS: http://www.bridezillamedia.com/ is re-vamped, up and running, and now contains somewhat of a response to this blog

]]> By: JK http://newteevee.com/2007/02/06/more-bridezilla-viral-fame-the-day-after/#comment-1618 JK Wed, 07 Feb 2007 19:54:18 +0000 http://newteevee.wordpress.com/2007/02/06/more-bridezilla-viral-fame-the-day-after/#comment-1618 <p>But yeah… other people taking credit for what was ultimately the girls' ability to baffle the world is no help to them.</p> <p>I don't think the credit that has been taken is so misleading, however. The ad agency has taken credit for their part (coming up with the idea and producing it) The girls have taken credit for their creation of the film, in the literal sense.</p> <p>Except for the question of whether it was real or fake, nobody was really misled save for some sloppy journalism.</p> But yeah… other people taking credit for what was ultimately the girls’ ability to baffle the world is no help to them.

I don’t think the credit that has been taken is so misleading, however.
The ad agency has taken credit for their part (coming up with the idea and producing it)
The girls have taken credit for their creation of the film, in the literal sense.

Except for the question of whether it was real or fake, nobody was really misled save for some sloppy journalism.

]]> By: JK http://newteevee.com/2007/02/06/more-bridezilla-viral-fame-the-day-after/#comment-1617 JK Wed, 07 Feb 2007 19:50:21 +0000 http://newteevee.wordpress.com/2007/02/06/more-bridezilla-viral-fame-the-day-after/#comment-1617 <p>Everything is changing, and youre quoting from 101 classes???</p> Everything is changing, and youre quoting from 101 classes???

]]> By: Steve Bryant http://newteevee.com/2007/02/06/more-bridezilla-viral-fame-the-day-after/#comment-1616 Steve Bryant Wed, 07 Feb 2007 19:26:23 +0000 http://newteevee.wordpress.com/2007/02/06/more-bridezilla-viral-fame-the-day-after/#comment-1616 <p>You miss the point. I'm simply saying that an uncoordinated media effort can hinder rather than help a rising star's fame. It's PR 101. Don't confuse the audience.</p> You miss the point. I’m simply saying that an uncoordinated media effort can hinder rather than help a rising star’s fame. It’s PR 101. Don’t confuse the audience.

]]> By: JK http://newteevee.com/2007/02/06/more-bridezilla-viral-fame-the-day-after/#comment-1615 JK Wed, 07 Feb 2007 18:39:54 +0000 http://newteevee.wordpress.com/2007/02/06/more-bridezilla-viral-fame-the-day-after/#comment-1615 <p>Was there no way for numanuma to capitalize?</p> <p>I'd have bought a shirt. I'd have visited his very own video site, especially if it held a competition to come up with a better video.</p> <p>You can't use example of a lack of a career coming out of a viral hit because people just aren't always smart enough to take full advantage of their media time.</p> Was there no way for numanuma to capitalize?

I’d have bought a shirt.
I’d have visited his very own video site, especially if it held a competition to come up with a better video.

You can’t use example of a lack of a career coming out of a viral hit because people just aren’t always smart enough to take full advantage of their media time.

]]> By: NewTeeVee » What to Do on Day 2 of Viral Fame? http://newteevee.com/2007/02/06/more-bridezilla-viral-fame-the-day-after/#comment-1614 NewTeeVee » What to Do on Day 2 of Viral Fame? Wed, 07 Feb 2007 07:53:23 +0000 http://newteevee.wordpress.com/2007/02/06/more-bridezilla-viral-fame-the-day-after/#comment-1614 <p>[…] We’ve been riffing pretty hard on a theme over the last couple days, trying to make sense of how someone can lay claim a viral hit and deal with the ensuing onslaught. But a viral hit does not a career make, much as I love the Numa Numa Kid. […]</p> […] We’ve been riffing pretty hard on a theme over the last couple days, trying to make sense of how someone can lay claim a viral hit and deal with the ensuing onslaught. But a viral hit does not a career make, much as I love the Numa Numa Kid. […]

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