Eyespot on Brightcove’s Sony BMG Turf?
In the music industry’s efforts to turn all those user-generated remixes and videos appearing on video sharing sites like YouTube into something that they can control and quantify, Sony BMG appears to engaged the services of video editing and mixing site Eyespot according to Phil Harvey of Light Reading. As he points out, Brightcove is already serving music videos from Sony BMG artists, though based on the screenshot, it doesn’t seem like the two services will be mutually exclusive.
Eyespot’s main site primarily features content from music artists, and the major labels have been bullish about online video of late. More importantly, this potentially means that Eyespot’s business model includes providing ‘white label’ software and services for other companies.
I played around with Eyespot’s tools, and while incredibly frustrating for somebody used to richer digital editing environments, with a lot of time on my hands and no other option, the clip trim tool and transitions could potentially be used to good effect. Though as Chevy Tahoe’s roll-your-own commercial effort from last year proves, empowering users is a great way to taunt the law of unintended consquences. Why do I have feeling that the second somebody starts assembling Xtina crotch shots to a Nora Jones soundtrack, Sony will start to wonder if this was such a good idea?
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