Written by Paul Kapustka
Posted Monday, February 26, 2007 at 4:00 AM PT

 

YouTube Traffic Surges without Viacom

It’s still early in the game, to be sure, but so far it looks like YouTube can keep calling Viacom’s bluff, especially since early research shows that YouTube traffic has surged, not suffered, since Viacom demanded the takedown of 100,000 purportedly purloined video clips.

According to research from the fine folks at Hitwise, YouTube visits are up 14 percent since Viacom’s cease-and-desist order, showing that maybe it’s not just people watching Daily Show and Colbert clips after all. Who needs that Audible Magic stuff, anyway?

Hitwise’s LeeAnn Prescott goes on to report that during early Feburary YouTube traffic also “surged above the combined traffic to all of the television network websites,” albeit with some caveats. The figure doesn’t include web pages for things like American Idol, The Simpsons and sports — or in other words, just about everything that matters on mainstream TV.

Still, the numbers show that there’s pressure not only on YouTube but on the major content players as well, since they can’t really afford to be off the YouTube traffic train.

 

Sphere
Topic: Networks, Online Video
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Comments & Trackbacks

  1. Why do people obsess about traffic?!? Without quality content in a pirated-free zone, quality advertisers(i.e. high paying advertisers) are not going to be intereted. YouTube is going to have trouble monetizing that traffic, which just translates it into ever increasing operational losses.

    Not that Google doesn’t have enough cash to handle the burn rate anyhow…

    Chris Dodge on February 26th, 2007 at 8:59 am - Permalink

  2. [...] NewTeeVee shares Hitwise’s report that traffic on YouTube surges even after Viacom pulled its precious content: “According to research from the fine folks at Hitwise, YouTube visits are up 14 percent3 since Viacom’s cease-and-desist order, showing that maybe it’s not just people watching Daily Show and Colbert clips after all.” As I said the other day, the big guys better be concerned that taking their marbles and going home only leaves more space on the playground for the rest of us. [...]

    BuzzMachine » Blog Archive » Who needs MSM? on February 26th, 2007 at 9:23 am - Permalink

  3. [...] YouTube Traffic Surges without Viacom - NewTeeVee: “It’s still early in the game, to be sure, but so far it looks like YouTube can keep calling Viacom’s bluff1, especially since early research shows that YouTube traffic has surged, not suffered, since Viacom demanded the takedown2 of 100,000 purportedly purloined video clips . . . maybe it’s not just people watching Daily Show and Colbert clips after all.” [...]

    No Fact Zone.Net » Stephen Colbert in the Zeitgeist (February 26, 2007) on February 26th, 2007 at 10:07 am - Permalink

  4. [...] Traffic on YouTube: the traffic has not suffered the take-down of 100′000 videos demanded by Viacom. [source] [...]

    Video Monte Ceneri » News - 26.02.2007 on February 26th, 2007 at 12:30 pm - Permalink

  5. [...] 28, 2007 at 8:49 pm · Filed under Uncategorized YouTube Traffic Surges Without Viacom Early research shows that traffic to YouTube has surged, not suffered, since Viacom demanded the [...]

    YouTube Traffic Surges Without Viacom « Tons of Fresh News on February 28th, 2007 at 12:50 pm - Permalink

  6. [...] on the subject of back-patting, YouTube doesn’t seem to have suffered all that much as a result of the Viacom clips disappearing, and is busy signing deals with smaller content owners, including [...]

    Viacom goes one way, BBC the other » mathewingram.com/work on March 2nd, 2007 at 7:53 am - Permalink

  7. I’ve never understood the obsession over traffic either.

    There’s traffic at the grocery store. There’s traffic at the mall. But what counts is conversion, monetization.

    JohnB on March 6th, 2007 at 8:20 pm - Permalink

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