Print Reads: Search Ads & YouTube Deals
Regular readers know we have a fondness for startups exploring use of smart video search to serve ads that aren’t irrelevant. The Wall Street Journal tackles the topic today, with added detail about closely held startup ScanScout and YuMe Networks.
YouTube has signed more than 1,000 content partnerships (including today’s deal with the BBC), adding more than 200 of them per quarter (but of course still lacks bigger deals like NBC, Viacom, and an extension with CBS) according to the New York Times.
Yesterday WSJ tech columnist Walt Mossberg wrote about his love for online video shows, including Goodnight Burbank and Alive in Baghdad. Oh Walt, we have so much in common!
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Interesting read. I’ve been doing research in this area, and found another company that appears to be getting traction: Digitalsmiths. Not sure where all their offices are, but appears to be Research Triangle Park. I talked with the CEO a few weeks ago regarding some of the positions they are hiring. It’s clear they have video search, and are already being hired by studios.