CBS News, Fox News Invite User Video
CBS News and Fox News will both announce on the air today projects inviting viewers to contribute video (as well as pictures and print, respectively). Both projects are powered by Neighborhood America, a white-label social network provider.
Fox News’ Studio B has launched uReport, basically an upload page soliciting fodder for the show. And CBS Evening News anchor Katie Couric is looking for a summer intern, inviting applicants to submit stories on the topics of climate change, American spirit, or Iraq War veterans through a project named “SPRINGBOARD.”
These are cool little projects, and hopefully part of a larger movement towards including good user video on existing television news programs.
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It is a revolution… and soon big media will fully embrace UGC and homemade videos. It’s called if you can’t beat ‘em, join ‘em…
One wonders where this will lead to eventually. I think 2007 will be the year for ‘Videos’.
Vic Okezie on March 19th, 2007 at 12:22 pm - Permalink
Well CNN has had their “iReport” for some time now, albeit mainly focusing on photos but recently making the move to video as well.
I recently saw an iReport on California fires as well as one on snow up north. It seems that CNN is a little further ahead than the competition on this one.
Of course, Current tv is the de fcto leader in UGC since that is their main priority. Maybe the big networks finally see that Current is working and want to get in on the action.
David Mullings on March 19th, 2007 at 1:35 pm - Permalink
Good points, David. I’ve been trying to figure out how well Current is doing — what makes you say it is working?
Liz Gannes on March 19th, 2007 at 2:04 pm - Permalink
Well I say it is working because I am 26 years old and find myself checking out their website for content, watching my Comcast cable every now and then and checking out videos posted on YouTube. I also find a few of my friends, the ones who are interested in world politics, etc. watching Current.
More importantly, more mainstream networks are implementing UGC so in an unscientific way, I put 2 and 2 together, declaring that Current MUST be part of the driving force towards UGC on networks.
Clearly I could be WAY off but I have no other way to figure this out and would love to see concrete data. For all I know, MTVu, the on-campus network that has encouraged UGC in the past could be the one that pushed this demographic to expect this feature from mainstream media.
David Mullings on March 21st, 2007 at 6:29 am - Permalink