NewCo: Nuts and Bolts from an Insider
Yesterday came the announcement NBC Universal and News Corps are teaming up on online video in an effort to rival YouTube, recruiting Google’s top competitors as distribution partners.
Upon hearing early details, we were initially impressed by how open the group seemed to making content widely and easily accessible. Since then, we were able to round up an executive closely involved with the (frustratingly as-yet unnamed) project to tell us more about whose technology is going to be used, expanding on official details released in a joint call Thursday.
The executive, who declined to be named, said the technology used for the project would be a combination of internal assets and outside partners, much of which has already been nailed down.
Video syndication will be an extension of efforts at NBBC (many from that group will be working on “NewSite” for the next couple months), social networking components will be from Fox Interactive Media’s “social networking in a box” tools, and the ad-serving platform will come from a partner that has already been signed and will soon be announced.
Intellectual property protection technology is not part of the package, he said; distribution partners are required to choose their own vendors for filtering and such.
All of the ad and content serving, across the distribution network will be from the new site’s servers. And NewCo will have a destination site, contrary to some accounts.
We continue to be hopeful about the project, despite what our tech industry DNA may trigger concerning big media behemoths trying to adjust to the times. The summer does seem a long way off, though!
Follow us on Twitter or subscribe to the feed
Sponsor Gallery
Recent
GigaOM Network
- Daily Sprout [Earth2Tech]
- App Review: Rolando 2 — Roll On the Second Coming [TheAppleBlog]
- Tools and Techniques for Better Lead Generation [WebWorkerDaily]
- Palm Pre Twitter Client Adds Photo Posting: Spaz [jkOnTheRun]
- VLC: An Excellent Media Player (Finally) Turns 1.0.0 [NewTeeVee]
- TokBox Lowers the Boom on Engineers, Founder Exits [GigaOM]
- Control Computer Apps From Across the Room With AcceleGlove [OStatic]
© 2009 The GigaOM Network. Marketing consulting by ACS.


[...] product management and design at nbbc — the technology arm of NBC Universal Digital, which is being drawn on for the development of News Corp and NBC’s NewCo. We may have a visit from Joost as [...]
NewTeeVee » NewTeeVee Live: Web 2.0 Expo on April 13th, 2007 at 1:18 pm - Permalink
[...] News Corp, NBC Universal, Walt Disney Co. and Viacom. While normally they fight amongst themselves (though occasionally mate), an intruder has entered their dark, mysterious playground from whence synergistic promotional [...]
NewTeeVee » Battle of the Corporate (Video) Monsters on April 24th, 2007 at 2:00 am - Permalink
[...] which the much-ballyhooed “YouTube killer” joint venture proposed by NBC and News Corp, code-named NewCo, is moving, we might as well call it [...]
NewTeeVee NewCo Thinks It’s Worth a Billion Dollars « on June 27th, 2007 at 3:16 pm - Permalink
[...] with which the much-ballyhooed “YouTube killer” joint venture proposed by NBC and News Corp, code-named NewCo, is moving, we might as well call it OldCo. But the company, which still doesn’t have a name, is [...]
GigaOM No … is NewCo worth a billion dollars? « on June 27th, 2007 at 3:22 pm - Permalink