Comments on: ScanScout Targets Video Ads (with screenshot) http://newteevee.com/2007/04/06/scanscout/ NewTeeVee Sun, 22 Nov 2009 06:42:24 +0000 http://wordpress.com/ hourly 1 By: ScanScout CEO Doug McFarland Resigns « NewTeeVee http://newteevee.com/2007/04/06/scanscout/#comment-231008 ScanScout CEO Doug McFarland Resigns « NewTeeVee Thu, 07 Feb 2008 22:47:35 +0000 http://newteevee.wordpress.com/2007/04/06/scanscout/#comment-231008 <p>[...] had raised $2.3 million in angel funding from Ron Conway and First Round Capital, a $7 million Series A round led by General Catalyst [...]</p> [...] had raised $2.3 million in angel funding from Ron Conway and First Round Capital, a $7 million Series A round led by General Catalyst [...]

]]> By: Time Warner Invests in ScanScout « NewTeeVee http://newteevee.com/2007/04/06/scanscout/#comment-104616 Time Warner Invests in ScanScout « NewTeeVee Mon, 10 Sep 2007 04:26:23 +0000 http://newteevee.wordpress.com/2007/04/06/scanscout/#comment-104616 <p>[...] some 13 to 15 sites, including blip.tv, Operator11, and Next New Networks, according to McFarland. Remember the company’s strength is contextual targeting, done mostly on a performance basis so [...]</p> [...] some 13 to 15 sites, including blip.tv, Operator11, and Next New Networks, according to McFarland. Remember the company’s strength is contextual targeting, done mostly on a performance basis so [...]

]]> By: NewTeeVee » ScanScout: More Money for Video Ads http://newteevee.com/2007/04/06/scanscout/#comment-2900 NewTeeVee » ScanScout: More Money for Video Ads Mon, 14 May 2007 16:08:48 +0000 http://newteevee.wordpress.com/2007/04/06/scanscout/#comment-2900 <p>[...] and First Round Capital. The company had raised $2.3 million in angel funding a year ago (See our profile from last [...]</p> [...] and First Round Capital. The company had raised $2.3 million in angel funding a year ago (See our profile from last [...]

]]> By: Mufaro Chivore http://newteevee.com/2007/04/06/scanscout/#comment-2899 Mufaro Chivore Mon, 09 Apr 2007 15:13:35 +0000 http://newteevee.wordpress.com/2007/04/06/scanscout/#comment-2899 <p>I found ScanScout's concepts very interesting and innovative. However, rich media has proved to be good for branding purposes rather than direct response. I do have my doubts that a business model built around electing not to provide the standard CPM pre- and post-roll ads will prove challenging in the future. Based on reaseach done by Broadband Enterprises new Ad Serving Platform "VIndico", rich media does not always deliver successful click throughs. I also find that the line of text below a video for viewers to click on may not be as successful as anticipated simply because viewers may interpret this as spam.</p> I found ScanScout’s concepts very interesting and innovative. However, rich media has proved to be good for branding purposes rather than direct response. I do have my doubts that a business model built around electing not to provide the standard CPM pre- and post-roll ads will prove challenging in the future. Based on reaseach done by Broadband Enterprises new Ad Serving Platform “VIndico”, rich media does not always deliver successful click throughs. I also find that the line of text below a video for viewers to click on may not be as successful as anticipated simply because viewers may interpret this as spam.

]]> By: Интернетные штучки » Еще один подход к контекстной видеорекламе http://newteevee.com/2007/04/06/scanscout/#comment-2898 Интернетные штучки » Еще один подход к контекстной видеорекламе Mon, 09 Apr 2007 11:04:05 +0000 http://newteevee.wordpress.com/2007/04/06/scanscout/#comment-2898 <p>[...] как это выглядит, посмотрите на скриншот, опубликованный в блоге [...]</p> [...] как это выглядит, посмотрите на скриншот, опубликованный в блоге [...]

]]> By: Webtech logmix http://newteevee.com/2007/04/06/scanscout/#comment-2897 Webtech logmix Fri, 06 Apr 2007 20:10:01 +0000 http://newteevee.wordpress.com/2007/04/06/scanscout/#comment-2897 <p>Just a week back google announced a deal for advertising on TV ( not sure if it is PPA ). So the market is hot with competition. So it is important to stay ahead of the race. To lead the race signup as much publishers as possible. Flog your marketing team.</p> Just a week back google announced a deal for advertising on TV ( not sure if it is PPA ). So the market is hot with competition. So it is important to stay ahead of the race. To lead the race signup as much publishers as possible. Flog your marketing team.

]]> By: Jason http://newteevee.com/2007/04/06/scanscout/#comment-2896 Jason Fri, 06 Apr 2007 19:58:34 +0000 http://newteevee.wordpress.com/2007/04/06/scanscout/#comment-2896 <p>It is exciting to see how new technologies can be applied to serve and monitor truly contextual online video ads.</p> <p>Anyhow, I thought I would take this chance to pass along an opportunity to have input into the development of this space. If you qualify as someone who makes decisions about distributing content online, Mercer Management Consulting will pay you $100 to complete an online survey about new options and business models content distribution. Visit http://survey.mercermc.com/digitaldistribution to get more info and begin the survey.</p> It is exciting to see how new technologies can be applied to serve and monitor truly contextual online video ads.

Anyhow, I thought I would take this chance to pass along an opportunity to have input into the development of this space. If you qualify as someone who makes decisions about distributing content online, Mercer Management Consulting will pay you $100 to complete an online survey about new options and business models content distribution. Visit http://survey.mercermc.com/digitaldistribution to get more info and begin the survey.

]]>