Written by Liz Gannes
Posted Thursday, April 12, 2007 at 9:56 AM PT

 

CBS Doesn’t Need YouTube or NewCo

CBS is announcing today its own “Interactive Audience Network” to distribute free television shows such as CSI, Late Show with David Letterman, and Survivor through all sorts of online platforms. The network has made arrangements with AOL, Microsoft, CNET Networks, Comcast, Joost, Bebo, Brightcove, Netvibes, Sling Media, and Veoh to showcase its content, and Akamai to deliver it.

CBS appears to have gotten with the Viacom anti-YouTube program, and there’s no mention of the site or its parent Google, not even in a shout-out to existing partners: “CBS has previously entered into existing and ongoing content distribution arrangements with Yahoo!, Apple iTunes, Microsoft’s Xbox, Amazon UnBox and many others.” (Guess YouTube qualifies as one of the “many others.”) The network also notes mobile deals with AT&T/Cingular, Verizon Wireless, Sprint, and Qualcomm MediaFLO.

The distribution deals are similar (but include more smaller partners) to those set up by NBC and News Corps’ unnamed NewCo, a project that includes equity and exclusivity arrangements for the two media giants that CBS ultimately did not join. However, according to the Wall Street Journal, CBS is still in talks to have NewCo sign on to be another distributor of its content.

 

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Topic: Networks
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Comments & Trackbacks

  1. [...] York-based media giants are suddenly getting jiggy with the new new Media. CBS announced its mega-digital media strategy, which means Quincy Smith, the CBS Interactive head-honcho is finally putting a PowerPoint [...]

    GigaOM » Now a Rolling Stone Social Network on April 12th, 2007 at 1:21 pm - Permalink

  2. [...] this move, they might not be needing YouTube or even the ‘NewTube’ that is expected to be launched by NBC and News Corp very [...]

    Vic Okezie » Blog Archive » CBS distributes TV shows with new deals on April 12th, 2007 at 1:55 pm - Permalink

  3. Liz - great new design. Looking forward to meeting you

    howard Lindzon on April 12th, 2007 at 10:24 pm - Permalink

  4. [...] you can keep track of all the deals, you are a liar. I read Liz to keep track . Today, CBS enters the [...]

    Howard Lindzon » Web Video Tidalwave Continues on April 12th, 2007 at 10:29 pm - Permalink

  5. [...] Joost, people tend to focus on its P2P infrastructure, its media center-like interface and its content deals. Now those are all valid points, but the real key to Joost’s success may be something else: A [...]

    NewTeeVee » Joost: It’s The Metadata, Stupid! on April 14th, 2007 at 5:00 am - Permalink

  6. [...] Joost, people tend to focus on its P2P infrastructure, its media center-like interface and its content deals. Now those are all valid points, but the real key to Joost’s success may be something else: A [...]

    GigaOM » Why Joost really rocks… Metadata on April 14th, 2007 at 12:11 pm - Permalink

  7. [...] CBS followed with the announcement of their own independent distribution initiative, called the “CBS Interactive Audience Network.” Standing alongside these big media giants are all the biggest Internet portals, including [...]

    What if Redstone “Googled” Murdoch? on April 30th, 2007 at 8:11 am - Permalink

  8. [...] fits in this same category, a highly prescient move in retrospect. Also following this path is the CBS Interactive Audience Network, which will syndicate CBS content and share ad revenue with sites, effectively creating an ad [...]

    The New Vertically Integrated Media And Advertising Companies » Publishing 2.0 on May 18th, 2007 at 7:26 am - Permalink

  9. [...] sure has been walking the walk of a savvy digital media company, with the launch of CBS Interactive Audience Network, the acquisition of WallStrip, and now the acquisition of Last.fm, the popular social music site [...]

    CBS Acquires Last.fm Seeking To Overcome Declining Radio Business » Publishing 2.0 on May 30th, 2007 at 11:02 am - Permalink

  10. [...] for its continued ballsy take on the web, which in addition to EyeLab includes building its own digital distribution platform. But on the other hand, mashups are the new Poochie, thus making mashups, in effect, [...]

    Mashups Are The New Poochie « NewTeeVee on September 28th, 2007 at 2:23 pm - Permalink

  11. [...] Show for embedding around the web. CBS sends its shows out to web portals galore via its “Audience Network” (which includes, funnily enough, Veoh). Hulu ratchets this all up a notch by allowing people [...]

    Essay: The End of Exclusivity « NewTeeVee on January 7th, 2008 at 1:26 pm - Permalink

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