I Stream, UStream, We All Stream @Web2.0
You can’t walk very far without being caught on camera at the Web 2.0 Expo, being held at Moscone in San Francisco this week. Today, Jeremiah Owyang of PodTech had his tripod fixed on the third-floor, live-streaming tables upon tables of lunching attendees. I stopped by to ask him what he was doing and he swung the camera around to beam down on our chat.
“Editing seems so yesterday, now,” said Owyang, though he admitted he couldn’t imagine anyone, ever, watching an archive of his recording.
At the next table, his coworker Robert Scoble was sporting a Justin.tv-esque hat-cam from Ustream, the Justin.tv competition. He said about 20 people were following him in a Ustream chatroom. It was some kind of crazy meta-voyeurism to look down at his laptop and see what they were saying.
Online video was also the topic of a panel I led in the morning.
I was informed by the conference organizers that audio and video of the panel will not be published. Which is too bad, cause there was a lot of cat-flushing and beer can-projecting talk that I didn’t manage to capture in my notes. Here are some quotes and paraphrases I was able to take down:
What works online in terms of content?
“Authenticity works.” — Erick Hachenburg, CEO Metacafe
Where do people watch your shows?
iPod, television, and computer, in that order. — Jay Adelson, CEO Revision3
Primarily on our site and through our feed. — Howard Lindzon, founder Wallstrip
What works in terms of monetization?
“As someone who made 100 percent of my salary through pre-roll ads last year, I agree [they are dead].” — Mark Siry, VP of product management and design at nbbc
Forty percent of Revision3 watchers say they have bought a product because of a spot on Revision3, 85 percent recognize sponsors’ names, and 75 percent say they’d be OK with pre-roll ads. — Jay Adelson
Elsewhere, here’s a pretty full write-up: AppScout Thoughts on exclusivity: Tech Check Daily What’s going to happen to YouTube? VC Ratings Post-panel: YouTube launching video ads next week? If you see any other coverage please let me know.
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[...] I Stream, U Stream, We All Stream [...]
Web 2.0 Expo - day 1 : Venture Chronicles on April 16th, 2007 at 8:02 pm - Permalink
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GigaOM » 4 bits from Web 2.0 Expo on April 16th, 2007 at 11:11 pm - Permalink
I interviewed Chris Yeh of uStream.tv a few days ago and I’m quite excited in the potential for live video shows over the internet.
With reality TV being such a popular niche on regular TV at the moment it is definately something that can get big
Chris Tew on April 17th, 2007 at 8:14 am - Permalink
Personally, I thought them running around with cams on their heads were creepy. I wanted to say Howdy to Scoble while we were at the Community Roundtable, but I didn’t want to stream our (assumably) uninteresting banter out to millions…wait..I mean twenty people.
And reading someone from Podtech saying that “editing is so yesterday” is a telling sign of how many people who work in “new media” have no respect for craft.
No wonder why the mainstream looks at online video creators as amatuers.
schlomo rabinowitz on April 17th, 2007 at 10:38 am - Permalink
“Editing seems so yesterday, now,” yes if you don’t give a shit about production quality and you are a lazy fuck.
Bill Streeter on April 17th, 2007 at 12:28 pm - Permalink
depends on who it is. certain people can pull off the live thang. the mistake will be when people start doing it to make money and not just to have fun and share.
drew olanoff on April 17th, 2007 at 12:31 pm - Permalink
The power of live lies in the interactivity. The ability for watchers and broadcasters to collaborate in real time.
That being said, live isn’t a substitute for production. I for one am glad that people are still spending the time and money to make real TV shows like Battlestar Galactica. Imagine trying to do a live drama like that? Impossible.
Live will have its place, and traditional production will have its place. Even if the enthusiasts of both camps want to play Sharks and Jets in the blogosphere.
–Chris Yeh (Ustream investor)
Chris Yeh on April 17th, 2007 at 2:31 pm - Permalink
Interesting comments.
It was more than 20 people watching, when we were streaming at the Community RoundTable, I was told later by Ustream themself there were hundreds watching. There were also more people in the chat room interacting than were physically at the event.
I told Liz that comment a little out of context and during the excitement of it all. There indeed is a place for editing, and high quality production, however live web streaming is here to stay.
Jeremiah the lazy fuck
Jeremiah Owyang on April 22nd, 2007 at 7:41 am - Permalink
[...] Update: I’m seeing some chatter on New Tee Vee on the future of streaming, production and online video. Please note when I gave that quote it was [...]
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[...] met is disarming. Both Operator11 and Mogulus promise to take the next step forward for the fad of the moment, less-than-gripping live-streaming web video shows, by adding editing and remixing. And both will [...]
NewTeeVee » Live-Streaming Fad Recast as Live-Remixing on May 1st, 2007 at 7:10 am - Permalink
[...] matters, since his initial excitement about UndoTV, Pirillo has found a new online video love – UStream. I interviewed Pirillo via cell phone while he was streaming live with a full chat room watching [...]
NewTeeVee » UndoTV Is Not Yet TechTV on May 2nd, 2007 at 10:02 am - Permalink
Good day to you,
do you have a solution for a new hotel that i am busy completing , it has 192 roods and i would like to provide streaming television and movies on demand..
Kind Regards
Shane Staack
Shane Staack on May 9th, 2007 at 12:36 pm - Permalink
[...] “You can’t walk very far without being caught on camera at the Web 2.0 Expo, being held at Moscone in San Francisco this week. Today, Jeremiah Owyang of PodTech had his tripod fixed on the third-floor, live-streaming tables upon tables of lunching attendees. I stopped by to ask him what he was doing and he swung the camera around to beam down on our chat.” -NewTeeVee reports [...]
Web Strategy by Jeremiah » Ustream quickly renders new UI Design on May 14th, 2007 at 8:53 am - Permalink
[...] a live show, and even Andy Beal has a weekly show. If you know about what I did at Web 2.0 expo, we really made an impression, and even used it on our panel. I’m waiting for buddy Allen Stern to start [...]
Web Strategy by Jeremiah » New Ustream launches the first “Engagement” meter on July 25th, 2007 at 9:59 am - Permalink