MyBowlAd: Buy a SuperBowl Ad Cameo

In another million dollar homepage for the YouTube generation installment, MyBowlAd is an attempt by three regular joes to appear in a Super Bowl Ad and make a little money in the process. They hope to raise $3 million, enough to purchase a 30-second spot during next year’s game, by selling ad space on cards held and t-shirts worn by a cast of dozens.

The team of Mark Timms, Evan White and Robert Howie have all taken on roles, and even kicked off the story as that of a charming Charlesonian with an impossible dream. Other cast will include “internet celebrities” like Kyle “Red Paperclip” MacDonald, Gary “Numa Numa” Brolsma and whomever produces the most viewed response to their challenge clip on YouTube.

They’re already raised $90,000 toward their goal, which they need to reach by August 1st. While shilling on YouTube (and shilling to YouTube) is nothing new, when the stunt is shamelessly goofy and done with a certain panache, I find myself rooting for it.

Via Will Video for Food.