Written by Paul Kapustka
Posted Monday, April 23, 2007 at 1:36 PM PT

 

SNL’s Embeddable Video Widget

NBC and Saturday Night Live have taken another step to endear themselves with the social-networking world, by producing an embeddable widget that will bring SNL material to your MySpace or blog page. The clips are from SNL’s Backstage offering, which provides behind-the-scenes material for SNL fans who just can’t get enough during the weekly broadcasts.

While building a business on MySpace’s shoulders might not always be a stable ride, since NBC and News Corp are online video buddies these days, it’s a safe bet that SNL clips won’t be blocked anytime soon.

The widgets were expected, since NBCU head honcho George Kliavakoff talked openly of their development at a Cisco confab back in December. If the SNL one takes off, maybe more will be in the works?

 

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