After six months online, Cruxy announced its full 1.0 site version release. The Brooklyn-based company features the hippest of hipster lifestyle content from Blue Note records’ the bird and the bee to a series of instructional breakdancing videos from Elastic Illusion.

Cruxy aims to be the artist’s car trunk online — a place where creators can go to sell content directly to their fans from anywhere between $0.25 to $25 and keep up to 70 percent or more of the sale as pure profit. Cruxy sells images, text and audio, as well as video.

It’s especially well suited to creators maintaining a promotional presence on MySpace, Second Life or their own site. And artists can let their fans work for them — low-res previews of content can be embedded and shared, with a link back to a purchase page for the hi-res copy in an iPod and iTunes compatible format.

There’s nothing about Cruxy that leaves a bad taste in my mouth — it doesn’t employ DRM, it does support open standards like the XSPF playlist format, and it uses the Jeroen Wijering Flash player for video (currently one of my favorites). “Cruxy is the perfect combination of the power of iTunes and the openness of CraigsList,” AttackNine Records’ Nick Huntington gushes in the announcement post.

There’s certainly public sentiment for supporting artists and other creative work. For instance, most of an album or DVD sale at Wal-Mart goes to the retailer, distributor and label — the artist doesn’t see much cash. But individual sales at shows and screenings outside of traditional distribution are much more lucrative, making me more inclined to buy.

Cruxy certainly has a grasp on what both web-savvy creators and consumers are looking for. The site’s model seems sustainable while its creators patiently builds a community. Now all they need is a couple of viral hits.