YouTube Starts Paying Star Users
YouTube is going to start helping some of its indie video content creators make money, starting tomorrow. The company will launch a program that puts the creators of some of the more popular YouTube channels — including Lonelygirl15, LisaNova, HappySlip, renetto, Smosh, and valsartdiary — on the same playing field as large media partners like CBS.
“A select group of content creators will get promotion on the YouTube platform, and we will help them monetize their content,” said Jamie Byrne, head of product marketing, in an interview on Thursday. “This will help erase the the stigma around the user-created content, and, to be honest, these guys are media entities in their own right.”
While YouTube had previously said it might populate videos with pre-or-post roll ads as soon as this summer, the monies for the new program will come from the sales of banner ads.
“We want to ensure that these talented people can start making a living off their efforts,” said Byrne. “We hope this will inspire others to create their own original content.”
YouTube has to worry about its video hosting becoming a commodity. The site is now trying to reach out to some of its big traffic drivers and reward them with more than statuettes. Byrne said 20 to 40 star producers would be included in the initial rollout, with more potentially added in the future.
YouTube is the latest video site to start sharing revenue with its users; Revver and Metacafe are two companies that jump-started the share-the-green movement. The move shouldn’t be a surprise, though one has to wonder what took them so long. At one point, some YouTube stars up and left for promises of payment at competing site LiveVideo. And creators such as Lonelygirl15 and Ask a Ninja actively promote their Revver uploads as opposed to their YouTube ones because Revver viewings earn them money.
YouTube co-founder Chad Hurley had previously said that the absence of monetary reward was essential to creating a YouTube community that wasn’t motivated by the wrong reasons.
Now, nurturing its indie community base with rewards seems like a good idea for YouTube and its parent Google, who face hostility from large media companies.
When we asked YouTube executives how much can a typical content creator can expect, their responses were not specific. There is significant advertiser interest in advertising against some of the top shows, they say, and the money will certainly be enough to increase the quality of creators’ production.
Whichever way you look at it, this is a good development for content creators who are looking to turn a labor of love into a full time gig.
Co-written with Liz Gannes. More on YouTube blog.
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[...] elevates these select creators to the same status as partners such as CBS. It’s about time. Read the full story at NewTeeVee. Share/E-mail | Sphere | Print | Topic: Web | Tags: [...]
GigaOM » YouTube Finally Pays Users — a few of them on May 3rd, 2007 at 9:02 pm - Permalink
This is just the start…..I bet in one month they will have their top 1000 users signed up, and attract talent from all their competitors sites. This is pretty much the death knell for them.
Jake on May 3rd, 2007 at 9:29 pm - Permalink
[...] 20 and 40 independent video producers on YouTube will begin receiving a slice of revenue associated with display ads that surround their video clips. “This will help [...]
YouTube starts paying a few contributors - Lost Remote TV Blog on May 3rd, 2007 at 11:06 pm - Permalink
[...] According to NewTeeVee, Youtube will roll out a very limited program later today where ad revenue will be shared with 20-40 of their top users. [...]
» Youtube Starts Paying Their Top Stars on May 4th, 2007 at 12:08 am - Permalink
[...] NewTeeVee kertoo YouTuben alkavan jakaa suosituimpien sisältöjensä tekijöille osan bannerituotoistaan. Aiemmin tuottoja ovat käyttäjille jo ehtineet jakamaan kilpailijoista ainakin metacafe ja revver. [...]
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YouTube finalmente paga i produttori di contenuti- qualcuno, almeno…
A partire da oggi, YouTube comincerà ad aiutare alcuni dei “produttori” indipendenti di contenuti più attivi nella monetizzazione dei loro contenuti, lanciando un programma per la vendita di “banner ……
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[...] The initial bunch includes Lonelygirl15, LisaNova, HappySlip, renetto, Smosh, and valsartdiary, Newteevee reports. However, no specifics are [...]
BlogForward : Money » Roundup: YouTube pays, Truemors, Techdirt, Kokua, Boo.com and more on May 4th, 2007 at 3:42 am - Permalink
Wallstrip as well.
howard Lindzon on May 4th, 2007 at 5:05 am - Permalink
[...] Om Malik breaks the story as usual . [...]
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[...] YouTube is going to share revenue collected from banner ads with the indie video creators on whose pages the ads appear. However, this will be in extremely limited fashion — launching today with just 20 to 40 top producers on the site, such as Lonelygirl15, LisaNova, and Smosh. The deal elevates these select creators to the same status as partners such as CBS. It’s about time. Read the full story at NewTeeVee. [...]
BuzzRun.com » Archive » YouTube Finally Paying Users, well a few of them on May 4th, 2007 at 5:39 am - Permalink
[...] help them monetize their content,” Jamie Byrne, vice president of marketing at YouTube, told NewTeeVee. “This will help erase the the stigma around the user-created content, and, to be honest, [...]
Techscape » Blog Archive » YouTube will pay its top users on May 4th, 2007 at 6:34 am - Permalink
We need mopre expliantation for payments
Emad Hassan kenona on May 4th, 2007 at 7:30 am - Permalink
It’s about time. The people who have helped to build YouTube really deserve some of the spoils.
Adrian Keys on May 4th, 2007 at 9:48 am - Permalink
[...] you’re new here, you may want to subscribe to the RSS feed of Startup Meme. Om Malik is reporting that Youtube will start sharing revenue with its popular users like LisaNova, renetto, [...]
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This is very cool. I like all the new enhancements being made on myspace!
-Steven
Steven Cravis on May 4th, 2007 at 12:43 pm - Permalink
[...] YouTube starts paying users: today YouTube will launch a program that puts the creators of some of the more popular YouTube channels. [source] [...]
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[...] NewTeeVee » YouTube Starts Paying Star Users (tags: youtube socialmedia) [...]
links for 2007-05-05 | Chris Webb: Publishing, Media, and Technology on May 4th, 2007 at 5:41 pm - Permalink
[...] news, first broken by Om Malik and now live on the YouTube Blog, that YouTube has launched a revenue sharing Partners Program for [...]
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will goog include flickr video in its video search or exclude flickr pic from image search? neutrality pov.
kenjimori on May 6th, 2007 at 5:33 am - Permalink
[...] YouTube Finally Pays Users [...]
Quick Links: 07/05/07 | Connected Internet on May 6th, 2007 at 5:52 pm - Permalink
[...] and we will help them monetize their content,” Jamie Byrne, VP of marketing at YouTube, told Om Malik on Thursday. “This will help erase the stigma around the user-created content, and, to be honest, [...]
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[...] “OM MALIK, for it is he, has a scoop-ette on his hands with the news that YouTube is to remunerate some of its top posters via sales of banner ads. [...]
- kZe - » Blog Archive » ¿Youtube pagara a usuarios? on May 7th, 2007 at 4:59 pm - Permalink
[...] que mais contribuem para o sucesso do site. Para cumprir este último requisito a equipa do Youtube anunciou recentemente que iria começar a pagar a um grupo selecto de criadores no sentido de os compensar pelo trabalho [...]
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[...] will help them monetize their content,” Jamie Byrne, vice president of marketing at YouTube, told NewTeeVee. “This will help erase the the stigma around the user-created content, and, to be honest, these [...]
YouTube will pay its top users » samirjoza.com on May 9th, 2007 at 6:59 pm - Permalink
This is ok, but I think that all authors deserve to be paid, like at Revver.
marS on May 10th, 2007 at 12:54 pm - Permalink
[...] and we will help them monetize their content,” Jamie Byrne, VP of marketing at YouTube, told Om Malik on Thursday. “This will help erase the stigma around the user-created content, and, to be [...]
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[...] GigaOm is reporting that YouTube will start paying some of its contributors, as CEO Chad Hurley of the independently run Google company has been promising. Here is what Om had to say: YouTube is going to start helping some of its indie video content creators make money, starting tomorrow. The company will launch a program that puts the creators of some of the more popular YouTube channels — including Lonelygirl15, LisaNova, HappySlip, renetto, Smosh, and valsartdiary — on the same playing field as large media partners like CBS. [...]
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r-echos » Blog Archive » YouTube starts paying a few contributors on June 6th, 2007 at 1:08 am - Permalink
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VentureBeat » Roundup: YouTube pays, Truemors, Techdirt, Kokua, Boo.com and more on August 10th, 2007 at 4:17 pm - Permalink
[...] video giants like YouTube hasn’t developed revenue sharing in full. While YouTube is already paying its top users through the sale of banner ads, it still hasn’t moved towards a complete revenue sharing [...]
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Megavideo Launches: Thoughts on Making Money with Online Video | Paid To Completed Offers on October 22nd, 2007 at 10:18 am - Permalink
Youtube is no doubt a giant in the online video industry, and although lots of people were saddened when Youtube started weeding out copyrighted material, it was a step in the positive direction, especially considering what they’re able to do for their users now.
trademark registration on November 27th, 2007 at 10:15 am - Permalink
[...] that video giants like YouTube hasn’t developed revenue sharing in full. While YouTube is already paying its top users through the sale of banner ads, it still hasn’t moved towards a complete revenue sharing [...]
Megavideo Launches: Thoughts on Making Money with Online Video by Filipino Fry on November 29th, 2007 at 11:02 am - Permalink
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How will HD Blu-Ray format impact everything on youtube?
Blu Ray on March 4th, 2008 at 9:23 am - Permalink
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Its a good source here.
Paulszukerman on May 23rd, 2008 at 11:27 am - Permalink
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bdITjobs.com : : Blog » Blog Archive » Megavideo Launches: Thoughts on Making Money with Online Video on May 27th, 2008 at 12:57 pm - Permalink