http://newteevee.com/2007/05/09/youtube-negotiating-user-gen-exclusivity/ NewTeeVee Sun, 22 Nov 2009 17:57:43 +0000 http://wordpress.com/ hourly 1 http://newteevee.com/2007/05/09/youtube-negotiating-user-gen-exclusivity/#comment-3665 Brian Walsh Wed, 09 May 2007 16:10:05 +0000 http://newteevee.wordpress.com/2007/05/09/youtube-negotiating-user-gen-exclusivity/#comment-3665 <p>Episodic content is very different than video clips. Beyond just consistent formatting and a continuing storyline, it represents a brand and can continually build value to that brand. For content producers, having control of that brand is extremely important. When reading this, I was brought back to something that Kent Nichols, from Ask a Ninja, said regarding lonelygirl15. In essence, he said their biggest challenge is how to continue to build out their property without reliance on the YouTube machine. The temptation of instant audience is hard to balance with the need to control your own brand.</p> Episodic content is very different than video clips. Beyond just consistent formatting and a continuing storyline, it represents a brand and can continually build value to that brand. For content producers, having control of that brand is extremely important. When reading this, I was brought back to something that Kent Nichols, from Ask a Ninja, said regarding lonelygirl15. In essence, he said their biggest challenge is how to continue to build out their property without reliance on the YouTube machine. The temptation of instant audience is hard to balance with the need to control your own brand.

]]> http://newteevee.com/2007/05/09/youtube-negotiating-user-gen-exclusivity/#comment-3666 Marshall Kirkpatrick Wed, 09 May 2007 14:20:30 +0000 http://newteevee.wordpress.com/2007/05/09/youtube-negotiating-user-gen-exclusivity/#comment-3666 <p>Wouldn't it be nice if this were more surprising than it is? GooTube is a lot of things, but a Nirvina it is not. :(</p> Wouldn’t it be nice if this were more surprising than it is? GooTube is a lot of things, but a Nirvina it is not. :(

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