Eight Months in GooTube’s Brain
The powers that be at Google have made some tough decisions since acquiring YouTube last October: Whether and how to filter videos, how to use the now redundant Google Video, whether to pay users, how to appease Viacom. And NBC. And CBS. Over time, YouTube has become a media darling and succeeded in signing several indie labels and small content producers. Big media, however, continues to hound them.
Nestled, as we are, in the minutiae of daily news, it can be useful to take a step back and look at the bigger picture. Below, a look inside YouTube’s decision-making process over the last eight months. Click on the thumbnail below for the full image.
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© 2009 The GigaOM Network. Marketing consulting by ACS.
The media giants do continue to hound YouTube – and why shouldn’t they? They want their money. Period. The thing is, big media can profit through content distribution via residual revenue, as with companies like The 9thxchange. This company allows EVERYONE to profit – the content creators, the labels, and yes – even the p2p consumers trading and selling on their own. http://www.9thx.com allows big media to think big – If only they would!
I give your marketing comment a big thumbs down with fart noise.