VideoEgg Wrangles Motorola Ads for ‘Burg

A new series of ‘minisodes’ bridging the story gap between the first and second seasons of The ‘Burg will be sponsored by Motorola and syndicated across a number of social networks by VideoEgg. Motorola phones will figure into the story and will be accompanied by clickable ‘bugs’ when they appear, as well as a linked post-roll card.

The deal will put the show — and Motorola’s ads — in front of 5 million viewers, according to VideoEgg’s marketing chief Troy Young in remarks made to AdWeek. The deal between VideoEgg and The ‘Burg has been in the works since at least October of last year.

The minisodes short episodes have already been filmed and are in post-production, and their public debut is scheduled for June. The tone of the show won’t change significantly, except that characters will all use Motorola phone products and the language won’t run as blue.

The as-yet-unnamed production company will retain rights to the content. Additionally, the new minisodes and upcoming season will both be under contract with the Screen Actors Guild, and while still shot on a shoestring budget, production costs will cover day rates for the crew.

NewTeeVee profiled the show’s producers Kathleen Grace and Thom Woodley in March.