Written by Liz Gannes
Posted Friday, May 11, 2007 at 12:06 PM PT

 

YouTube’s New Inline Ads: Screenshots

YouTube is experimenting with inline ads, showing a text ad at the bottom of its player as a video is playing. If a user clicks on the text, a video ad expands and appears layered on top of the player. The ads are also clickable from a static post-roll. Examples are shown below in screenshots from a My Chemical Romance music video.

Update: Embedding the video here to see if the ads come through when the video is on other sites. Update again: It appears they don’t (though let us know if you see them). Looks like the little yellow (rather than red) time bar indicates an ad.

 

Sphere
Topic: Money Power
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  1. Looks like confirmation of content ownership may be a requirement. Maybe that goes without saying! lol. Big story.

    Marshall Kirkpatrick on May 11th, 2007 at 1:04 pm - Permalink

  2. I’m told that there’s always been two different players used by YouTube, one for onsite and one for embedding - so it makes sense that they’d start with the first before moving to the second, presuming they ever do. MySpace TOS and all, you know.

    Marshall Kirkpatrick on May 11th, 2007 at 1:13 pm - Permalink

  3. [...] YouTube’s doing something very right here, and NewTeeVee’s got the scoop. [...]

    Ian Schafer » Blog Archive » YouTube: Inline Ads Spotted in the Wild on May 11th, 2007 at 1:27 pm - Permalink

  4. someone has been carefully watching videoegg…..

    eric klotz on May 11th, 2007 at 2:28 pm - Permalink

  5. [...] and appears layered on top of the player. The ads are also clickable from a static post-roll. (Continue reading and screen shots on NewTeeVee.com) Share/E-mail | Sphere | Print | Topic: Asides | Tags: [...]

    GigaOM » Google’s YouTube Experiments With Inline Ads on May 11th, 2007 at 2:56 pm - Permalink

  6. [...] be totally transparent, I work for VideoEgg. But Liz Gannes over at NewTeeVee scooped another big story, this time it is about YouTube’s new advertising unit. We here at [...]

    emerging.tv » Blog Archive » YouTube’s new ad unit looks a lot like VideoEgg’s on May 11th, 2007 at 3:05 pm - Permalink

  7. There was a story that was run here about Google sending its top Product guy Shashi Seth to head Monetization efforts at YouTube. Looks like with the announcement of the revenue sharing program with users and these video ads experiment he has already started. I am impressed with what I have seen of both these things so far and am quite positive that YouTube will get it right. Way to go YouTube!

    Jorge on May 11th, 2007 at 3:29 pm - Permalink

  8. [...] Youtube が動画の中にインラインの広告を入れる実験を開始 [...]

    rinkusu.com » Blog Archive » 2007-05-12 on May 11th, 2007 at 4:51 pm - Permalink

  9. [...] [shots via NTV] [...]

    YouTube Adds Ads on May 11th, 2007 at 5:07 pm - Permalink

  10. [...] [shots via NTV] [...]

    proxieslist.net on May 11th, 2007 at 5:10 pm - Permalink

  11. [...] NewTeeVee Tags:Advertising, Web 2.0 Share This | Sphere: Related Content Enjoyed reading this post, [...]

    Youtube Inline Video Ads at Technology Bites on May 11th, 2007 at 5:30 pm - Permalink

  12. [...] NewTeeVee » YouTube’s New Inline Ads: Screenshots YouTube is experimenting with inline ads (tags: youtube inlineads) Posted by zeroinfluencer Filed in del.icio.us links [...]

    links for 2007-05-12 « Zero influence on May 11th, 2007 at 5:37 pm - Permalink

  13. [...] via NTV] Lien [...]

    YouTube rajoute la pub on May 11th, 2007 at 5:52 pm - Permalink

  14. Another one of those annoying things on the web.

    Sexy Girl on May 11th, 2007 at 5:55 pm - Permalink

  15. what was wrong with it before??

    Allan on May 11th, 2007 at 6:15 pm - Permalink

  16. [...] a hint from BriteFlic, YouTube now runs inline and postroll static ads, both of which click through to a video ad overlay. Conveniently enough, postrolls are indicated by [...]

    YouTube Running Inline and Postroll Ads on May 11th, 2007 at 6:41 pm - Permalink

  17. Props to YouTube for not using icky prerolls like NBC does.

    Mike Abundo on May 11th, 2007 at 6:55 pm - Permalink

  18. US only?

    Anonymous on May 11th, 2007 at 7:35 pm - Permalink

  19. everything coalescing towards ads now …
    but here, u-tube does it in a way which is not so irritating ;)

    RobotsThink on May 11th, 2007 at 7:52 pm - Permalink

  20. [...] Fuente: NewTeeVee  [...]

    YouTube probando publicidad! on May 11th, 2007 at 8:13 pm - Permalink

  21. Am I the only one who notices that the positioning of the text ads could ruin the experience of watching foreign-language vids with subtitles?

    codeman38 on May 11th, 2007 at 10:07 pm - Permalink

  22. Hey,

    I don’t see any ads in the embedded video. I guess they’re limiting them to YouTube.com.

    Smaran on May 11th, 2007 at 10:33 pm - Permalink

  23. who pays attention to these little ads anymore. When’s the last time you’ve clicked on one of them… yawn.

    alex on May 11th, 2007 at 11:09 pm - Permalink

  24. [...] Gannes at NewTeeVee has the scoop on YouTube’s move into in-video advertising. We covered the move by YouTube to offer revenue [...]

    YouTube Video Advertising: No Pre-roll, No Context on May 11th, 2007 at 11:21 pm - Permalink

  25. [...] :  NewTeeVee به نقل از Download [...]

    Asroone » تبلیغات در یوتیوب on May 12th, 2007 at 12:40 am - Permalink

  26. [...] Share/E-mail [...]

    Share… » YouTube’s New Inline Ads: Screenshots [NewTeeVee] on May 12th, 2007 at 2:18 am - Permalink

  27. [...] NewTeeVee har bilder på YouTubes infällda reklam. [...]

    Beta Alfa » En liten lördagstrippel on May 12th, 2007 at 2:59 am - Permalink

  28. [...] NewTeeVee berichtet über Experimente von YouTube zu In-Video Advertising. Anders als bisher gemunkelt wurde könnte YouTube nicht auf PreRoll VideoAds setzen [wie es MyVideo mit SevenOne Interactive aktuell bereits macht] sondern eine Abwandlung der Google AdWords Technologie hier einsetzen. [...]

    lektroliv.com » Blog Archiv » YouTube InVideo Ads on May 12th, 2007 at 4:35 am - Permalink

  29. [...] Gannes at NewTeeVee profiles YouTube’s move into in-video advertising. We covered the move by YouTube to offer revenue [...]

    YouTube Video Advertising: No Pre-roll, No Context on May 12th, 2007 at 4:57 am - Permalink

  30. [...] uite cum se scot bani de pe site-uri video Posted by Victor Filed in [...]

    Concurs NEOGEN(+ speculatii) « ColegDeCamera.Ro - Social networking on May 12th, 2007 at 7:31 am - Permalink

  31. [...] http://newteevee.com/2007/05/11/youtubes-new-inline-ads-screenshots/ [...]

    uite ca se pot scoate bani frumosi din video sites « ColegDeCamera.Ro - Social networking on May 12th, 2007 at 7:36 am - Permalink

  32. My Chemical Romance is over commercialized fag music anyway. When you realize you can sell this whiny crap to people and they come back for more, who wouldn’t make a little money off the idiots.

    Dan on May 12th, 2007 at 10:23 am - Permalink

  33. [...] the text, a video ad expands and appears layered on top of the player. See what it looks like here.read more | digg story Share and Enjoy:These icons link to social bookmarking sites where readers can share [...]

    Lee’s Blog » YouTube’s New Inline Ads: Screenshots on May 12th, 2007 at 11:40 am - Permalink

  34. [...] YouTube’s New Inline Ads: Screenshots [NewTeeVee] “YouTube is experimenting with inline ads, showing a text ad at the bottom of its player as a video is playing. If a user clicks on the text, a video ad expands and appears layered on top of the player.” (tags: youtube advertising convergence) [view academic citations] [hide academic citations] AMA citation: Leaver T. links for 2007-05-13. Tama Leaver dot Net. 2007. Available at: http://www.tamaleaver.net/2007/05/13/links-for-2007-05-13/. Accessed May 12, 2007. APA citation: Leaver, Tama. (2007). links for 2007-05-13. Retrieved May 12, 2007, from Tama Leaver dot Net Web site: http://www.tamaleaver.net/2007/05/13/links-for-2007-05-13/ Chicago citation: Leaver, Tama. 2007. links for 2007-05-13. Tama Leaver dot Net. http://www.tamaleaver.net/2007/05/13/links-for-2007-05-13/ (accessed May 12, 2007). Harvard citation: Leaver, T 2007, links for 2007-05-13, Tama Leaver dot Net. Retrieved May 12, 2007, from <http://www.tamaleaver.net/2007/05/13/links-for-2007-05-13/> MLA citation: Leaver, Tama. “links for 2007-05-13.” 13 May. 2007. Tama Leaver dot Net. Accessed 12 May. 2007. <http://www.tamaleaver.net/2007/05/13/links-for-2007-05-13/> [...]

    links for 2007-05-13 : Tama Leaver dot Net on May 12th, 2007 at 5:24 pm - Permalink

  35. [...] YouTube speriementa la pubblicità nei video (screenshots) Niente “pre-roll” o “post-roll” … un annuncio testuale è visualizzato sopra al video in risproduzione, cliccandolo si apre il video promozionale all’interno del player, sopra al video che stavamo guardando. (tags: google video youtube advertising) [...]

    Letture consigliate - domenica 13 maggio on May 12th, 2007 at 8:25 pm - Permalink

  36. [...] | Error500. Más información | Neteevee. Sitio Oficial | [...]

    Youtube ya mete anuncios en los vídeos on May 13th, 2007 at 12:28 am - Permalink

  37. [...] | Error500. Más información | Neteevee. Sitio Oficial | [...]

    Blog de software » Blog Archive » Youtube ya mete anuncios en los vídeos on May 13th, 2007 at 1:15 am - Permalink

  38. [...] informazioni | Neteevee [...]

    » Blog Archive Arriva la pubblicita’ sui video YouTube » on May 13th, 2007 at 4:12 am - Permalink

  39. [...] parecer, según leo NewTeeVee, ya se está implementando o mejor dicho, incluyendo publicidad en los vídeos de Youtube lo que a [...]

    Blog Informático » Publicidad en los vídeos de Youtube on May 13th, 2007 at 10:25 am - Permalink

  40. [...] [via NewTeeVee] [...]

    YouTube tests in-line advertising on May 13th, 2007 at 10:58 am - Permalink

  41. [...] In curand vom avea parte de publicitate si in filmuletele de pe YouTube. Reclamele sunt sub forma unor benzi in partea de jos a filmului, care atunci cand sunt butonate iti deschid un film cu spam reclama. Video-ul cu pricina este acesta, dar se pare ca (deocamdata…) au scos reclama. Mai multe + screenshots [...]

    Momente publicitare pe YouTube | revolushii.ro on May 13th, 2007 at 12:55 pm - Permalink

  42. [...] contouren van het langverwachte advertentiemodel van YouTube werden dit weekend zichtbaar. De blog NewTevee publiceerde een aantal screenshots van de manier waarop Youtube advertenties aan videos denkt te [...]

    » YouTube plakt advertentie p video - 14-05-2007 - Content Cantina on May 14th, 2007 at 12:47 am - Permalink

  43. [...] NewTeeVee is een artikel verschenen over de reclame die YouTube gaat doorvoeren in hun/onze [...]

    Ronald Oldenburger » Blog Archive » YouTube en Reclame on May 14th, 2007 at 2:46 am - Permalink

  44. [...] Via | The Insights Blog. Fuente original | NewTeeVee [...]

    marketingdescodificado.com » Se concreta la estrategia comercial de Google con YouTube on May 14th, 2007 at 5:29 am - Permalink

  45. [...] A version of the Ads are in play.  Not really what I expected, and I am sure not the final product, but Ads are in play none-the-less. [...]

    understanding the psychology of behavior » Blog Archive » YouTube Video Ads on May 14th, 2007 at 6:38 am - Permalink

  46. [...] (credit: New Teevee, where you can see more) [...]

    Are YouTube’s Inline Ads a Threat to Joost? @ Juiced on Joost on May 14th, 2007 at 6:53 am - Permalink

  47. [...] YouTube is experimenting with video advertisements. What does this mean? Well, lots of things. One of them being that the “demo” video for such ads, Famous Last Words by My Chemical Romance, has received over 26 MILLION views. Yeah…and counting…! That’s absolutely insane. I guess it goes to show that lots of people really want to see video ads implemented correctly, so as to not destroy the YouTube viewing experience. [...]

    Doobybrain.com » Blog Archive » No more Hearst; No more school! on May 14th, 2007 at 8:48 am - Permalink

  48. [...] to NewTeeVee Youtube is experimenting with inline ads displayed as transparent layers on video assets. If a [...]

    rhizm. Rhizomic Marketing. - YouTube is experimenting with inline video ads on May 14th, 2007 at 10:03 am - Permalink

  49. [...] New Two-Sided Ad Model Posted by Paul Glazowski on May 14th, 2007 More Google news here, and yet again the good and the bad. The company is ramping up its advertising business [...]

    YouTube’s New Two-Sided Ad Model on May 14th, 2007 at 1:18 pm - Permalink

  50. [...] To check out the sequence of screen shots, check out the post here [...]

    perspectives. » Blog Archive » Google’s Youtube Testing Inline Ads on May 15th, 2007 at 8:28 am - Permalink

  51. [...] YouTube is experimenting with inline ads, showing a text ad at the bottom of its player as a video is playing. If a user clicks on the text, a video ad expands and appears layered on top of the player. The ads are also clickable from a static post-roll. (Continue reading and screen shots on NewTeeVee.com) [...]

    Ryan’s Blog » Google’s YouTube Experiments With Inline Ads on May 15th, 2007 at 8:55 am - Permalink

  52. [...] unul isi facuse publica prezentarea. Si mai interesant este ca tot acest hype a fost generat de un singur post. Desigur, aplicatiile din spate erau deja dezvoltate si asteptau momentul lansarii, dar rapiditatea [...]

    BrainTV Blog » Speed of light! on May 15th, 2007 at 9:36 am - Permalink

  53. That’s a pretty good compromise between being intrusive and making money.

    Motorcycle Guy on May 15th, 2007 at 10:18 am - Permalink

  54. [...] NewTeeVee has picked up that YouTube are now trying out inline adverts in the video playback area. While the video plays, text advert appear at the bottom offering a click to play a video advert. If this is clicked, the video advert plays on top. [...]

    Adverts Appear On YouTube: First Step : Digital-Lifestyles (alpha remix) on May 16th, 2007 at 4:01 am - Permalink

  55. [...] NewTeeVee » YouTube’s New Inline Ads: Screenshots asi funciona la nueva publicidad de youtube (tags: advertising video youtube ads) [...]

    pixtorm blog » Blog Archive » ronda de links # 110 on May 16th, 2007 at 5:50 am - Permalink

  56. [...] YouTube’s New Inline Ads: Screenshots “YouTube is experimenting with inline ads, showing a text ad at the bottom of its player as a video is playing. If a user clicks on the text, a video ad expands and appears layered on top of the player.” (tags: advertising business online video videos youtube ads digitalmedia onlinevideo gootube google) [...]

    links for 2007-05-17 | BrandBrains on May 16th, 2007 at 5:18 pm - Permalink

  57. [...] YouTube Video Advertising: No Pre-roll, No Context - Newteevee YouTube is experimenting with inline ads, showing a text ad at the bottom of its player as a video is playing. If a user clicks on the text, a video ad expands and appears layered on top of the player. The ads are also clickable from a static post-roll. [...]

    Video ads hit YouTube; on-demand DVD burning stalls; MSFT's $6bn buy « WHE Bitwise on May 18th, 2007 at 1:23 pm - Permalink

  58. [...] according to Liz Gannes of NewTeeVee, a somewhat different model is being experimented with. The projected subject-demographics tie-in [...]

    » My Chemical Romance fans: YouTube wants you to sign up with AT&T | IP Telephony, VoIP, Broadband | ZDNet.com on May 22nd, 2007 at 3:37 pm - Permalink

  59. [...] below!) The AdSense for video effort follows closely on the heels of Google experimenting with inline ads on YouTube, a story Liz scooped out a couple weeks [...]

    NewTeeVee » Google Launching AdSense for Video on May 23rd, 2007 at 9:25 am - Permalink

  60. [...] the text, a video ad expands and appears layered on top of the player. See what it looks like here.read more | digg [...]

    Hostgator » Blog Archive » YouTube's New Inline Ads: Screenshots on May 29th, 2007 at 12:25 am - Permalink

  61. [...] Le site NewTeeVee nous informe que Youtube teste un nouveau format de pub. Ce format est un texte promotionnel placé en bas de la vidéo. Plus d’infos sur le site NewTeeVee. [...]

    Nouveau format pub pour Youtube :: ViaComIT on June 5th, 2007 at 6:58 am - Permalink

  62. Cool!

    Prokopios on June 5th, 2007 at 1:30 pm - Permalink

  63. [...] Le site NewTeeVee nous informe que Youtube teste un nouveau format de pub. Ce format est un texte promotionnel placé en bas de la vidéo. Plus d’infos sur le site NewTeeVee. [...]

    Nouveau format pub pour Youtube :: ViaComIT on June 10th, 2007 at 8:18 am - Permalink

  64. [...] und deshalb von den Konsumenten auch besser akzeptiert werden dürfte. Wie dies im Detail aussieht, kann man hier nachlesen. Veröffentlicht Mittwoch, 11. Juli 2007 21:50 von Martin Sauter Abgelegt unter: Online Marketing [...]

    FROGBLOG - Catching the Digital Trends : Werbeeinblendungen - The YouTube Way on July 11th, 2007 at 12:51 pm - Permalink

  65. [...] YouTube’s New Inline Ads: Screenshots YouTube’s New Inline Ads: Screenshots http://newteevee.com/2007/05/11/youtubes-new-inline-ads-screenshots/ [...]

    YouTube’s New Inline Ads: Screenshots « 謝一瑋 (部落格) on July 19th, 2007 at 2:47 pm - Permalink

  66. [...] google google experimentiert seit längerer Zeit mit In-Video-Werbung. Wie auch mit [...]

    web2com AG - first choice for online and mobile marketing » Blog Archiv » Neue Möglichkeiten für Werbung mit Online Videos on July 25th, 2007 at 2:01 pm - Permalink

  67. [...] ads have been in tests for months now; we had first sighted them in [...]

    NewTeeVee YouTube Rolls Out In-Video Ads « on August 21st, 2007 at 6:01 pm - Permalink

  68. Interesting to see YouTube rip off video egg. I also like the commentary on this here: http://thedailyreel.com/reeledin/crews/youtube-ad-format/44917539

    gorg on August 23rd, 2007 at 10:36 am - Permalink

  69. [...] Here a a couple screen shots from newteevee.com [...]

    Facebook, YouTube unveil new Ad strategies - Sports Marketing 2.0 | Pat Coyle on August 23rd, 2007 at 1:15 pm - Permalink

  70. What Youtube are now experimenting with was inevitible. At what expense could it have kept running without any monetization model anyway? The users of Youtube will eventually realize this and have to accept the fact that the ads are there in their best interests which that is to keep receiving video content for free. It takes an immense amount of money to keep an engine such as Youtube running. Google itself was a classic exampe of this when it first came to market. The greatest product ever to land on the Internet which eventually needed some sort of advertising model to stay alive: Google Adwords and Adsense.

    It is also interesting to note that there is another Internet company offering a similar solution, but more. Hyper MP Group have been working on a complete video presentation and advertising system that uses overlay ads from all exisiting advertising servers on the Internet. I think this is a better solution since it treats all videos and all advertising as the same. More impressive than other solutions out there. See for yourself. http://www.hypermpgroup.com/index-3.html.

    Strages on August 24th, 2007 at 7:12 pm - Permalink

  71. [...] a videómat, letöröm a lábad” stratégiát követi, vagy engedi feltölteni, és reklámokat illeszt bele, az átkattintásokból származó pénzt pedig (kis borravaló előzékeny leemelése után) a [...]

    YouTube: mert a warezolók is a nézőid at Bergengócia.net on October 16th, 2007 at 2:06 pm - Permalink

  72. [...] Tras el anuncio de la posibilidad, gracias o debido a Google, de insertar publicidad a coste por clic en algunos de los vídeos subidos a Youtube, aparece ahora BrandFame, compañía que se ha posicionado como exclusivista del product placement para los diferentes sites de vídeo (youtube, metacafe, dailymotion, vimeo entre otros). [...]

    Jorge Villabona » Blog Archive » Product Placement en Sites de Vídeo on October 17th, 2007 at 6:56 am - Permalink

  73. [...] read more | digg story [...]

    Techo Zed Meuw » YouTube’s New Inline Ads: Screenshots on November 8th, 2007 at 8:16 am - Permalink

  74. [...] novembre 2007 Youtube les met au dessus ou en dessous (des exemples ici), Mochiads (la pub video s’applique aussi aux jeux flash) les met en pre-roll…je parle [...]

    L’avenir de la publicité vidéo « So chouette! on November 15th, 2007 at 10:15 am - Permalink

  75. I think Youtube should be a bit more careful about these kinds of ads because although they may be making some money from these ads, how long before they start placing full-blown commercials before every video? Let’s not forget what we all love about Youtube.

    trademark registration on November 27th, 2007 at 10:16 am - Permalink

  76. Its estimated that there lies 1.3 billion$ and more in online video advertising.Youtube for sure will bite a huge chunk of the roll!
    http://mbbsbasic.googlepages.com/anatomy

    nish on December 31st, 2007 at 12:52 am - Permalink

  77. Can someone tell me how can I create clickable link in my video?

    What format do I have to use?

    John on January 8th, 2008 at 1:33 am - Permalink

  78. Hi there folks!

    I like this foru msooo much, thanks for the creators.

    nicknfshfdg on January 23rd, 2008 at 8:09 am - Permalink

  79. [...] the advertisements do not seem to be related to the video content. For snapshots take a look at NewTeeVee. 77View: Not forcing the viewer to watch a commercial by using clickable links – instead of [...]

    77Lab » Blog Archive » Video Ads Spotted on YouTube on February 29th, 2008 at 4:20 am - Permalink

  80. Aron on March 15th, 2008 at 6:58 am - Permalink

  81. [...] videos on the site without commercial interruption.  However, YouTube’s strategy is to use overlays, similar to those on television which pop up in the corner of a program, to generate advertising [...]

    Who Tube? YouTube! « Unwind My Mind on March 30th, 2008 at 4:29 pm - Permalink

  82. We at ICanEarn.com have enabled our own ads with a FLV player. Currently our script support YouTube, Google Video and Megavideo.

    For working example browse this page : http://icanearn.com/earn-money/5-tips-to-become-a-millionaire/

    ICanEarn on March 31st, 2008 at 11:17 am - Permalink

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