Written by Liz Gannes
Posted Friday, May 11, 2007 at 12:06 PM PT

 

YouTube’s New Inline Ads: Screenshots

YouTube is experimenting with inline ads, showing a text ad at the bottom of its player as a video is playing. If a user clicks on the text, a video ad expands and appears layered on top of the player. The ads are also clickable from a static post-roll. Examples are shown below in screenshots from a My Chemical Romance music video.

Update: Embedding the video here to see if the ads come through when the video is on other sites. Update again: It appears they don’t (though let us know if you see them). Looks like the little yellow (rather than red) time bar indicates an ad.

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Topic: Money & Power

Comments (30)

  • Looks like confirmation of content ownership may be a requirement. Maybe that goes without saying! lol. Big story.

    Marshall Kirkpatrick — 1:04 PM on May 11, 2007 Reply

  • I’m told that there’s always been two different players used by YouTube, one for onsite and one for embedding – so it makes sense that they’d start with the first before moving to the second, presuming they ever do. MySpace TOS and all, you know.

    Marshall Kirkpatrick — 1:13 PM on May 11, 2007 Reply

  • someone has been carefully watching videoegg…..

    eric klotz — 2:28 PM on May 11, 2007 Reply

  • There was a story that was run here about Google sending its top Product guy Shashi Seth to head Monetization efforts at YouTube. Looks like with the announcement of the revenue sharing program with users and these video ads experiment he has already started. I am impressed with what I have seen of both these things so far and am quite positive that YouTube will get it right. Way to go YouTube!

    Jorge — 3:29 PM on May 11, 2007 Reply

  • Another one of those annoying things on the web.

    Sexy Girl — 5:55 PM on May 11, 2007 Reply

  • what was wrong with it before??

    Allan — 6:15 PM on May 11, 2007 Reply

  • Props to YouTube for not using icky prerolls like NBC does.

    Mike Abundo — 6:55 PM on May 11, 2007 Reply

  • US only?

    Anonymous — 7:35 PM on May 11, 2007 Reply

  • everything coalescing towards ads now …
    but here, u-tube does it in a way which is not so irritating ;)

    RobotsThink — 7:52 PM on May 11, 2007 Reply

  • Am I the only one who notices that the positioning of the text ads could ruin the experience of watching foreign-language vids with subtitles?

    codeman38 — 10:07 PM on May 11, 2007 Reply

  • Hey,

    I don’t see any ads in the embedded video. I guess they’re limiting them to YouTube.com.

    Smaran — 10:33 PM on May 11, 2007 Reply

  • who pays attention to these little ads anymore. When’s the last time you’ve clicked on one of them… yawn.

    alex — 11:09 PM on May 11, 2007 Reply

  • My Chemical Romance is over commercialized fag music anyway. When you realize you can sell this whiny crap to people and they come back for more, who wouldn’t make a little money off the idiots.

    Dan — 10:23 AM on May 12, 2007 Reply

  • That’s a pretty good compromise between being intrusive and making money.

    Motorcycle Guy — 10:18 AM on May 15, 2007 Reply

  • Interesting to see YouTube rip off video egg. I also like the commentary on this here: http://thedailyreel.com/reeledin/crews/youtube-ad-format/44917539

    gorg — 10:36 AM on August 23, 2007 Reply

  • What Youtube are now experimenting with was inevitible. At what expense could it have kept running without any monetization model anyway? The users of Youtube will eventually realize this and have to accept the fact that the ads are there in their best interests which that is to keep receiving video content for free. It takes an immense amount of money to keep an engine such as Youtube running. Google itself was a classic exampe of this when it first came to market. The greatest product ever to land on the Internet which eventually needed some sort of advertising model to stay alive: Google Adwords and Adsense.

    It is also interesting to note that there is another Internet company offering a similar solution, but more. Hyper MP Group have been working on a complete video presentation and advertising system that uses overlay ads from all exisiting advertising servers on the Internet. I think this is a better solution since it treats all videos and all advertising as the same. More impressive than other solutions out there. See for yourself. http://www.hypermpgroup.com/index-3.html.

    Strages — 7:12 PM on August 24, 2007 Reply

  • I think Youtube should be a bit more careful about these kinds of ads because although they may be making some money from these ads, how long before they start placing full-blown commercials before every video? Let’s not forget what we all love about Youtube.

    trademark registration — 10:16 AM on November 27, 2007 Reply

  • Its estimated that there lies 1.3 billion$ and more in online video advertising.Youtube for sure will bite a huge chunk of the roll!
    http://mbbsbasic.googlepages.com/anatomy

    nish — 12:52 AM on December 31, 2007 Reply

  • Can someone tell me how can I create clickable link in my video?

    What format do I have to use?

    John — 1:33 AM on January 8, 2008 Reply

  • Hi there folks!

    I like this foru msooo much, thanks for the creators.

    nicknfshfdg — 8:09 AM on January 23, 2008 Reply

  • We at ICanEarn.com have enabled our own ads with a FLV player. Currently our script support YouTube, Google Video and Megavideo.

    For working example browse this page : http://icanearn.com/earn-money/5-tips-to-become-a-millionaire/

    ICanEarn — 11:17 AM on March 31, 2008 Reply

  • YouTubeRobot.com today announces YouTube Robot 2.0, a tool that enables you to download video from YouTube.com onto your PC, convert it to various formats to watch it when you are on the road on mobile devices like mobile phone, iPod, iPhone, Pocket PC, PSP, or Zune.

    YouTube Robot allows you to search for videos using keywords or browse video by category, author, channel, language, tags, etc. When you find something noteworthy, you can preview the video right in YouTube Robot and then download it onto the hard disk drive. The speed, at which you will be downloading, is very high: up to 5 times faster than other software when you download a single file and up to 4 times faster when you download multiple files at a time.

    Manual download is not the only option with YouTube Robot. You may as well schedule the download and conversion tasks to be executed automatically, even when you are not around. Downloading is followed by conversion to the format of your choice and uploading videos to a mobile device (if needed). For example, you can plug in iPod, select the video, go to bed, and when you wake up next morning, your iPod will be ready to play new YouTube videos.

    Product page: w ww.youtuberobot.com
    Direct download link: w ww.youtuberobot.com/download/utuberobot.exe
    Company web-site: w ww.youtuberobot.com

    steveking1214 — 8:53 PM on June 24, 2008 Reply

  • YouTube IS the number one in video.. it will become eye cathching the ads in youtube

    toby — 2:12 AM on September 10, 2008 Reply

  • Is 2009 now, and everybody got acostumed to those ads.

    Is only a matter of time till people get used to new things.

    Regards…

    Publicidad Internet Gratis — 7:51 AM on January 5, 2009 Reply

  • I HATE those ads. Hate them. Hate them, hate them, hate them, hate them, HATE THEM!!!! HATE THEM SO MUCH!!!!!!!!!!

    Jake Nelson — 10:03 PM on February 7, 2009 Reply

  • They should all burn!!!!! seriously fire all these super
    dumb assess. SUUUUUUUUUUUUUUUUUCKS. Oh but their is a little yellow tab showing when the ad will pop up so i should be sprized, thanks diiiickheeads

    jeff — 12:42 AM on March 12, 2009 Reply

  • I will never download a song from itunes ever again. so lame. a ad trying to sell me a song??? go away apple and all others that advertise this way.

    Bob — 12:50 AM on March 12, 2009 Reply

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