Gotuit Debuts Metadata-based Vid Mixer

Online video infrastructure player Gotuit is now in the professional video-mixing business, debuting its newest technology offering Tuesday as the support behind a mix-my-videos site from R&B/hip-hop artist Akon.

Called VideoMixer, Gotuit’s software gives content publishers a different choice when it comes to developing sharing sites for fans. Instead of creating and having to support multiple new video clips, Gotuit’s technology instead creates new metadata files, which then are used to display a mixed-up or mashed video via the metadata pointers back to the original video material.

“To the viewers, it looks like any other remix,” said Gotuit VP Patrick Donovan, in a phone interview Tuesday. While Gotuit said its implementation can save content owners from the cost and complexity of hosting user-created remixes (like, say, those from the NBA’s remix site), to make the video easy to use the metadata tags — which can point to specific parts of a video for easier indexing and searching — have to be inserted by humans prior to remixing.

VideoMixer, which is specifically designed for use by content owners, is the professional release of technology Gotuit originally released under the SceneMaker name. But with a new logo (unveiled in tandem with the new product announcements at Streaming Media East in New York) and a definite tilt toward being a white-label technology provider, expect to see more “powered by Gotuit” deals rather than consumer-facing plays from the Boston-based startup.