Comments on: What Role Should Product Placement Play?

By: Sebastian Gary

Sebastian Gary — Thu, 05 Jul 2007 20:59:46 +0000

Brandfame (http://www.brandfame.com/) the premier product placement agency for video-sharing websites has just launched. Email me for an invite.

By: NewTeeVee » Online Video Bill of Rights

NewTeeVee » Online Video Bill of Rights — Thu, 24 May 2007 22:13:48 +0000

[...] Sponsorships: Product placements are a fine line to walk. Too subtle (i.e. not disclosed) and you’re a shameless shill. Too obvious (i.e. Hiro’s [...]

By: Mike N.

Mike N. — Sat, 19 May 2007 17:56:59 +0000

“sexy French Maid” (grape ape)

By: » News On Net TV - Saturday 19 May ||| tommaso.tessarolo

» News On Net TV - Saturday 19 May ||| tommaso.tessarolo — Sat, 19 May 2007 04:24:30 +0000

[...] What Role Should Product Placement Play? Cresce il ruolo del product placement nei video Net TV: “internet product placement spending to grow 38.3 percent to $13.7 million in 2007, up from $10 million in 2006 and $7.2 million in 2005″. (tags: NetTV product placement adv advertising) [...]

By: James Grant Hay

James Grant Hay — Fri, 18 May 2007 14:31:58 +0000

As a consultant to the industry, we see two characteristic forecast trends emerging in the practice of product placement online.

These are as follows:

i. online video content produced in the forseeable future will be clickable and viewer activated via video hyper-links (VHL) in content for e-tail purposes;

ii. online auction marketplaces such as brandfame, storybids and our own will emerge as conduits between advertisers and content producers.

By: Phil Rosenthal on product integration | backward five

Phil Rosenthal on product integration | backward five — Fri, 18 May 2007 04:34:07 +0000

[...] Liz Gannes at NewTeeVee asks whether product placement makes her readers worried or excited. [...]

By: GigaOM » What's on GigaNET

GigaOM » What's on GigaNET — Thu, 17 May 2007 23:24:03 +0000

[...] What Role Should Product Placement Play?: The role of product placement is increasingly important for the emerging online video community to discuss. Does product placement make you worried or excited? Continue reading. [...]

By: Liz Gannes

Liz Gannes — Thu, 17 May 2007 22:42:34 +0000

Tim, have you ever rejected a prospective product placement customer? If not, is there anything you wouldn’t consider?

By: Tim Street

Tim Street — Thu, 17 May 2007 22:27:34 +0000

I’m very excited about product placement cause that's what our whole business model is build around. We work hard to find brands that need to explain their products or services to 18 to 34 year old males and when we find a match we have sexy French Maids explain How To use the advertiser’s product.

Without product placement we don’t create new shows.

By: susan

susan — Thu, 17 May 2007 20:51:20 +0000

So what is it really that rosenthal is upset about — the fact that product integration threatens the integrity of the artistic process or the fact that the actors and writers aren’t sharing in a cut of the oreo revenue? Sounds to me like it’s the latter. . . .

By: james C.

james C. — Thu, 17 May 2007 20:15:31 +0000

Way back in the late-80's, there was a film script circulating entitled Mac & Me, which got made. Guess who funded? Guess where many scenes were shot? I swore that was the end of films as we knew them. (HINT: "Mac" -- not the cosmetics)

So, today, as the rebellion against Pre-Roll seems to have already won, (before Pre-Roll even figured out new campaign formulas), all we are left with is product placement.

In fact, as product placement doesn't have a time lag for its Media Buying cycle, it is the ONLY method to monetize original internet content that is remotely viable fpr Producers

Let's just live with it. Or, unplug.

For all those new tech Networks who spent millions developing dynamic Pre-Roll Ad solutions, time to re-think (or cash out)...

Please note: YouTube's terms and conditions prohibit producers from using their metrics if they are being paid for product placement on a CPM basis (or, presumably, even on a Flat, if the metrics are used to support any paid placement).. We tried to push them to open that up on a Rev Share basis a year ago, but, they weren't interested (revenue, who needs it?).