Google Launching AdSense for Video
Finally, an answer as to how Google is going to help online publishers monetize video assets, just like they do now with blogs: AdSense for video, where publishers of online video can choose streaming video ads, and also select where they appear in their online videos.
The pilot program, announced Wednesday on the AdSense blog, is closed, according to the Google blog entry. (Anyone who is participating who wants to talk, contact us via comments below!) The AdSense for video effort follows closely on the heels of Google experimenting with inline ads on YouTube, a story Liz scooped out a couple weeks ago.
From the Google blog, the reasoning for the AdSense program:
This pilot represents our continued efforts to address the challenges faced by publishers who want to monetize their video content, by advertisers who want access to quality video inventory, and finally by users who want ads to enhance their video watching experience, not detract from it.
Hey, anything that gets rid of pre-roll is a step forward in our book.
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“…and finally by users who want ads to enhance their video watching experience…”
Yeah, right. Like more advertising enhances my experience. I can live with people trying to make money, but don’t dress this up as somehow good for me when that was never the idea in the first place. Adverts are why I try to avoid watching TV in the first place.
Paul on May 23rd, 2007 at 3:19 pm - Permalink
Paul I have been using them in selected niches I own and besides killing my CTR I have not found it worth the time what has your experience being with them?
Vic
Vic on May 31st, 2008 at 11:46 pm - Permalink
I have spent some time experimenting with this but it was a real waste of time. Maybe google will refine it a little bit.
Great site.
GMA on August 7th, 2008 at 6:30 am - Permalink
[...] AdSense video units always seemed a bit awkward to us (see our private beta coverage, public beta coverage and followup). When I hear AdSense and video together, I think contextually [...]
Google to Shut Down AdSense Video Units on March 31st, 2009 at 8:30 am - Permalink