Comments on: Five Reasons H. J. Heinz Isn’t Happy http://newteevee.com/2007/05/29/five-reasons-h-j-heinz-isnt-happy/ NewTeeVee Sun, 22 Nov 2009 06:42:24 +0000 http://wordpress.com/ hourly 1 By: Michelle Cale http://newteevee.com/2007/05/29/five-reasons-h-j-heinz-isnt-happy/#comment-4062 Michelle Cale Tue, 05 Jun 2007 00:19:35 +0000 http://newteevee.wordpress.com/2007/05/29/five-reasons-h-j-heinz-isnt-happy/#comment-4062 <p>My Heinz ad is featured in the new york times and it is NOT cut down like all the others in the compition were, I myself have only been making videos for a total of going on only 3 months of my life and to have a featured commercial for a newbie like me is pretty darn good, I mean I will be the first to admit I know what I want but as a newbie it is VERY HARD to get a point accross through video, that my friend is the rest of the story.... come see it yourself at newbievids.com OH and as a matter of fact when is the TV industry going to open their eyes, yeah maybe the team of specialist do not care for all the heinz ads they are vieweing BUT WAKE UP WHO CARES it is the PEOPLE and what the PEOPLE enjoy viewing that counts... isnt that what this is truely all about to begin with WHAT THE PEOPLE WANT.</p> My Heinz ad is featured in the new york times and it is NOT cut down like all the others in the compition were, I myself have only been making videos for a total of going on only 3 months of my life and to have a featured commercial for a newbie like me is pretty darn good, I mean I will be the first to admit I know what I want but as a newbie it is VERY HARD to get a point accross through video, that my friend is the rest of the story…. come see it yourself at newbievids.com OH and as a matter of fact when is the TV industry going to open their eyes, yeah maybe the team of specialist do not care for all the heinz ads they are vieweing BUT WAKE UP WHO CARES it is the PEOPLE and what the PEOPLE enjoy viewing that counts… isnt that what this is truely all about to begin with WHAT THE PEOPLE WANT.

]]> By: deltadj2006 http://newteevee.com/2007/05/29/five-reasons-h-j-heinz-isnt-happy/#comment-4063 deltadj2006 Mon, 04 Jun 2007 23:32:47 +0000 http://newteevee.wordpress.com/2007/05/29/five-reasons-h-j-heinz-isnt-happy/#comment-4063 <p>i have been reading alot about this since the ny times did the story. " I Think The NY Times is making Heinz Look Bad And Stupid"and there making all the videos sound badin the heinz contest on youtube ,i myself was interviewed im in the contest, and i think i have a great entry my best is entry #85 i have (5) entered # 85 video.. its a jingle i wrote for heinz.and i sang and filmed the entry, i worked hard on it, i can see why theres so much negitive about this contest i myself watched all the videos and found only 5 really worth entering. so i totally agree on the no effort put into some videos in the contest part., i think alot of people entered this contest trying to be cute and gross they watched to much american idol rejects, and i think they thought there reject video would be on national tv. thanks to the ny times and alot of other news media people like that guy brushing his teeth with heinz , will now make that guy famous ,so i guess he wasent to dumb afterall? so thanks American Idol, deltadj2006 hope i didint affend no one here :O</p> i have been reading alot about this since the ny times did the story. ” I Think The NY Times is making Heinz Look Bad And Stupid”and there making all the videos sound badin the heinz contest on youtube ,i myself was interviewed im in the contest, and i think i have a great entry my best is entry #85 i have (5) entered # 85 video.. its a jingle i wrote for heinz.and i sang and filmed the entry, i worked hard on it, i can see why theres so much negitive about this contest i myself watched all the videos and found only 5 really worth entering. so i totally agree on the no effort put into some videos in the contest part., i think alot of people entered this contest trying to be cute and gross they watched to much american idol rejects, and i think they thought there reject video would be on national tv. thanks to the ny times and alot of other news media people like that guy brushing his teeth with heinz , will now make that guy famous ,so i guess he wasent to dumb afterall? so thanks American Idol, deltadj2006 hope i didint affend no one here :O

]]> By: Johnny Chan http://newteevee.com/2007/05/29/five-reasons-h-j-heinz-isnt-happy/#comment-4060 Johnny Chan Wed, 30 May 2007 01:37:05 +0000 http://newteevee.wordpress.com/2007/05/29/five-reasons-h-j-heinz-isnt-happy/#comment-4060 <p>It's already been raised that the YouTube video-contest idea is becoming played out. With the arrival of big brand companies' presence online such as Heinz, it wouldn't be too far off to say that this is a leading indicator that the web 2.0 space will further used as a reiteration of the broadcast marketing model.</p> <p>Also, Heinz did get a Times plug but in terms of maximizing resources and driving value, Heinz fell short here.</p> It’s already been raised that the YouTube video-contest idea is becoming played out. With the arrival of big brand companies’ presence online such as Heinz, it wouldn’t be too far off to say that this is a leading indicator that the web 2.0 space will further used as a reiteration of the broadcast marketing model.

Also, Heinz did get a Times plug but in terms of maximizing resources and driving value, Heinz fell short here.

]]> By: Jackson West http://newteevee.com/2007/05/29/five-reasons-h-j-heinz-isnt-happy/#comment-4061 Jackson West Wed, 30 May 2007 00:23:00 +0000 http://newteevee.wordpress.com/2007/05/29/five-reasons-h-j-heinz-isnt-happy/#comment-4061 <p>That's true, Michael. I almost added as much as a footnote. The only thing that stopped me is that, compared to the one video clearly mocking Heinz, the top entries in the contest itself seem to be reaching 2,000 views at best.</p> <p>But then, no publicity is bad publicity, and they did get a Times plug!</p> That’s true, Michael. I almost added as much as a footnote. The only thing that stopped me is that, compared to the one video clearly mocking Heinz, the top entries in the contest itself seem to be reaching 2,000 views at best.

But then, no publicity is bad publicity, and they did get a Times plug!

]]> By: Michael Hoffman http://newteevee.com/2007/05/29/five-reasons-h-j-heinz-isnt-happy/#comment-4059 Michael Hoffman Tue, 29 May 2007 23:17:29 +0000 http://newteevee.wordpress.com/2007/05/29/five-reasons-h-j-heinz-isnt-happy/#comment-4059 <p>All good points, but I wonder whether all the publicity about this has been a net positive for them and makes the whole thing worth it, even if they don't get a broadcast quality product out of it in the end. In fact, maybe that's the problem, they set the bar too high. They should have just made it a contest, let users vote and have the whole thing be a self-referring exercise to reach the YouTube audience.</p> All good points, but I wonder whether all the publicity about this has been a net positive for them and makes the whole thing worth it, even if they don’t get a broadcast quality product out of it in the end. In fact, maybe that’s the problem, they set the bar too high. They should have just made it a contest, let users vote and have the whole thing be a self-referring exercise to reach the YouTube audience.

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