CTS Media Claims 90% of Chinese Video Ads

Yesterday we wrote about Click to See Media and its fresh $8 million in second-round funding from Steamboat Ventures, Draper Fisher Jurvetson, and Sequoia Capital China. We had a chance to speak with one of the company founders Tuesday, who declined to be named for this story as he is not the public face of the company.

He had some pretty impressive claims about two-year-old CTS, though, and they seem to check out despite our lack of Chinese skills. Apparently the company has greater than 90 percent market share of online video ads in China, due to exclusive relationships with major portals such as Sina, Baidu, and MSN China. (That claim was also published up by well-reputed analyst firm Pacific Epoch (sub req), which focuses on Chinese business.)

In addition to its online efforts, Shanghai-based CTS is also exploring video ad sales for IPTV and mobile, said the founder, and will push new funding towards these efforts. He would not disclose the company’s revenue but said it was “significant” from existing online and IPTV deployments.

The company’s clients prefer licensed content over user-generated content, the founder said, though CTS does have relationships with Tudou and other players.

Language barriers notwithstanding, we would love to make our coverage more global and welcome your comments and suggestions.