Wednesday Morning Vid-Biz Headlines

Inside the Apple TV: What do the materials for the Apple TV cost? Nearly 80 percent of the unit price, according to an iSuppli estimate. Throw in marketing costs, and it may even be a loss leader. (BusinessWeek)

Pitch Platform Upgrade: Vator.tv to relaunch site for video pitches at 6 p.m. PST tonight following Bambi Francisco leaving MarketWatch to pursue it full-time. (email)

Rouxbe Debuts: Think Fearless Cooking meets Instructables. Rouxbe (roo-bee) presents step by step videos guiding you through complex recipe preparation. (eHub)

Vyew Gets Business Upgrade Vyew fuses free or cheap live video conferencing with offline/online collaboration features. (email pitch; more on TechCrunch)

Eyewonder Wins Round: The rich-media ad company, which served ads through DoubleClick, wins a new “mezzanine level” round of funding. The amount was not disclosed. (release, alarm:clock)