Who Watches Mobile Video?
What kind of Americans are starting to watch video shows on cell phone screens? According to data from Nielsen, middle-aged men with high incomes. That proves the price point is just too high right now — oh yeah, and rich old men always have all the fun.
Nielsen is launching a mobile stat service called Nielsen Wireless, and has compiled some preliminary data. In the first quarter of 2007:
- Eight million persons 12 and older viewed video on their mobile phone (this excludes videos created with a phone’s camcorder function)
- The mobile video audience skewed somewhat older and male: 46 percent of the mobile video audience is 35 years or older and 54 percent of the audience is male.
- At least 7 percent of 18- to 34-year-olds viewed mobile video programming in the first quarter of 2007, while at least 25 percent used their mobile phone to connect to the Internet
- As of May 31, more than half, 55 percent, of primary users of video-enabled mobile phones lived in households with total incomes of $75,000 or above
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[...] Who Watches Mobile Video? [NewTeeVee] tr { border: 0px } td { cellborder: 10px} table { border: 1px solid black } [...]
Mobile Video Watchers: Stand and Be Counted on June 6th, 2007 at 1:42 pm - Permalink
Imagine how these numbers would change if – like most other industrial nations – we had access to reasonable, useful public transit.
Eideard on June 6th, 2007 at 2:05 pm - Permalink
[...] NewTeeVee » Who Watches Mobile Video? Rich white guys. Who’d you think? (tags: users demographics) [...]
Daily Links | Akkam's Razor on June 6th, 2007 at 5:25 pm - Permalink
“…lived in households with total incomes of $75,000 or above..”
Rich peoples’ kids too!
Joy on June 6th, 2007 at 9:18 pm - Permalink
[...] clipped from newteevee.com [...]
Who should be releasing web video? | innonate on June 7th, 2007 at 2:16 pm - Permalink
[...] recent article by Katie on NewTeeVee pointed out that according to data from Nielsen, middle-aged men with high incomes are the main [...]
Who Watches Mobile Video? - Mobile Marketing Blog by Punchkick Interactive on June 16th, 2007 at 12:24 pm - Permalink
[...] to rich old guys who like to squint and watch video on tiny screens, a handful of companies like MobiTV, which are letting people get TV over cellular data and Wi-Fi [...]
GigaOM MobileTV: Ghost in the Machine « on June 25th, 2007 at 12:42 am - Permalink
Thanks for the informative article. I found it enlightening. :)
Perez Hilton on March 7th, 2008 at 11:19 am - Permalink