Written by Katie Fehrenbacher
Posted Wednesday, June 6, 2007 at 9:11 AM PT

Who Watches Mobile Video?

What kind of Americans are starting to watch video shows on cell phone screens? According to data from Nielsen, middle-aged men with high incomes. That proves the price point is just too high right now — oh yeah, and rich old men always have all the fun.

Nielsen is launching a mobile stat service called Nielsen Wireless, and has compiled some preliminary data. In the first quarter of 2007:

Eight million persons 12 and older viewed video on their mobile phone (this excludes videos created with a phone’s camcorder function)

The mobile video audience skewed somewhat older and male: 46 percent of the mobile video audience is 35 years or older and 54 percent of the audience is male.
At least 7 percent of 18- to 34-year-olds viewed mobile video programming in the first quarter of 2007, while at least 25 percent used their mobile phone to connect to the Internet
As of May 31, more than half, 55 percent, of primary users of video-enabled mobile phones lived in households with total incomes of $75,000 or above

Sphere Tweet This

Topic: Online Video

Comments (3)

Imagine how these numbers would change if – like most other industrial nations – we had access to reasonable, useful public transit.

Eideard — 2:05 PM on June 6, 2007 Reply
“…lived in households with total incomes of $75,000 or above..”
Rich peoples’ kids too!

Joy — 9:18 PM on June 6, 2007 Reply
Thanks for the informative article. I found it enlightening. :)

Perez Hilton — 11:19 AM on March 7, 2008 Reply

Linkbacks (5)

[...] Who Watches Mobile Video? [NewTeeVee] tr { border: 0px } td { cellborder: 10px} table { border: 1px solid black } [...]

Mobile Video Watchers: Stand and Be Counted — 1:42 PM on June 6, 2007
[...] NewTeeVee » Who Watches Mobile Video? Rich white guys. Who’d you think? (tags: users demographics) [...]

Daily Links | Akkam's Razor — 5:25 PM on June 6, 2007
[...] clipped from newteevee.com [...]

Who should be releasing web video? | innonate — 2:16 PM on June 7, 2007
[...] recent article by Katie on NewTeeVee pointed out that according to data from Nielsen, middle-aged men with high incomes are the main [...]

Who Watches Mobile Video? - Mobile Marketing… — 12:24 PM on June 16, 2007
[...] to rich old guys who like to squint and watch video on tiny screens, a handful of companies like MobiTV, which are letting people get TV over cellular data and Wi-Fi [...]

GigaOM MobileTV: Ghost in the Machine «… — 12:42 AM on June 25, 2007