Last.tv Another Addictive New MTV

Last.tv is a simple concept — last.fm meets music videos on YouTube — that appeals to this member of the original MTV generation. And unlike last.fm’s own video service, it has the run of the YouTube house when it comes to their back catalogue of videos both authorized and otherwise. O’Reilly GMT credits Dutch developers for this advance.

You simply type a last.fm name into the login box (no password required, in case you’re a fan of another person’s taste), select if you want to include selections from friends and neighbors, and a popup player launches with music videos automagically mapped to the playlist.

MOG.TV offers a similar service for users of that network. Unlike I Love Music Video, Last.tv plays the clips in sequence rather than as a search listing.

People younger than 25 might not remember the days when MTV played nothing but music videos — and I’d watch for hours. It was far more compelling than the annual crop of drunk college students on the Real World or MTV Beach House. To a degree, it transformed how I was introduced to new music and performers (for better or worse). Last.tv has a similar chance of transforming how I use YouTube. Hopefully I can stay productive this week in the wake of this late discovery.

Correction: I mistakenly linked the name Last.tv to the site last.tv, which is a domain owned by last.fm. Last.tv, the mashup, is actually hosted at lasttv.net. The link was fixed Tuesday morning.