Comments on: UGTV Draws an Old Media Crowd http://newteevee.com/2007/06/28/ugtv-draws-an-old-media-crowd/ NewTeeVee Sun, 22 Nov 2009 17:57:43 +0000 http://wordpress.com/ hourly 1 By: GRDGF » Blog Archive » Watching At Work http://newteevee.com/2007/06/28/ugtv-draws-an-old-media-crowd/#comment-232323 GRDGF » Blog Archive » Watching At Work Fri, 22 Feb 2008 18:22:06 +0000 http://newteevee.com/2007/06/28/ugtv-draws-an-old-media-crowd/#comment-232323 <p>[...] all the talk of TV as a disrupted industry, the study showed that television ratings are “minimally, if at all, affected by broadband [...]</p> [...] all the talk of TV as a disrupted industry, the study showed that television ratings are “minimally, if at all, affected by broadband [...]

]]> By: GRDGF » Blog Archive » The http://newteevee.com/2007/06/28/ugtv-draws-an-old-media-crowd/#comment-232320 GRDGF » Blog Archive » The Fri, 22 Feb 2008 18:18:07 +0000 http://newteevee.com/2007/06/28/ugtv-draws-an-old-media-crowd/#comment-232320 <p>[...] of the questions raised at the UGTV summit last week was whether the term “user” is an adequate label for the independent content [...]</p> [...] of the questions raised at the UGTV summit last week was whether the term “user” is an adequate label for the independent content [...]

]]> By: GRDGF » Blog Archive » UGTV Draws an Old Media Crowd http://newteevee.com/2007/06/28/ugtv-draws-an-old-media-crowd/#comment-232319 GRDGF » Blog Archive » UGTV Draws an Old Media Crowd Fri, 22 Feb 2008 18:17:21 +0000 http://newteevee.com/2007/06/28/ugtv-draws-an-old-media-crowd/#comment-232319 <p>[...] Continue Reading at NewTeeVee [...]</p> [...] Continue Reading at NewTeeVee [...]

]]> By: Links from last week http://newteevee.com/2007/06/28/ugtv-draws-an-old-media-crowd/#comment-30852 Links from last week Thu, 05 Jul 2007 22:56:19 +0000 http://newteevee.com/2007/06/28/ugtv-draws-an-old-media-crowd/#comment-30852 <p>[...] Wrap-up of last week’s User Generated TV conference (UGTV) by NewTeeVee’s Ben Homer. The main [...]</p> [...] Wrap-up of last week’s User Generated TV conference (UGTV) by NewTeeVee’s Ben Homer. The main [...]

]]> By: Mint Digital – Blog http://newteevee.com/2007/06/28/ugtv-draws-an-old-media-crowd/#comment-28241 Mint Digital – Blog Tue, 03 Jul 2007 17:12:00 +0000 http://newteevee.com/2007/06/28/ugtv-draws-an-old-media-crowd/#comment-28241 <p>[...] more coverage see Ben Homer, Dorian Benkoil and John C [...]</p> [...] more coverage see Ben Homer, Dorian Benkoil and John C [...]

]]> By: Drew Robertson http://newteevee.com/2007/06/28/ugtv-draws-an-old-media-crowd/#comment-22758 Drew Robertson Fri, 29 Jun 2007 18:17:05 +0000 http://newteevee.com/2007/06/28/ugtv-draws-an-old-media-crowd/#comment-22758 <p>Ben - an excellent wrap of the UGTV meeting. Here was my take-away from Wednesday night. As Shelly noted several times: making good video on a regular basis is really hard work. And even if you do, the producer needs to attract an audience -- with few exceptions, if you build it, they still won't come. It's hard work promoting programming in this fragmented media environment even for big guys like MyNetwork or MSNBC. But let's say you've got the attention of TechCrunch or Oprah and are known by your target audience. You still have to persuade advertisers that you have an audience they'll want to reach and that'll you'll be around next year. They need ratings and reliability. Both Yahoo and AOL had a weak showing this year in their "upfronts". One reason is that advertisers don't have a clear idea what those platforms will look like next year. A UGTV producer or aggregator has that problem in spades. With so many non-creative barriers to success, it makes sense for him to hook up with an organization that already has the promotion, distribution and advertising pieces in place. A broadcast network fits that bill.</p> Ben – an excellent wrap of the UGTV meeting. Here was my take-away from Wednesday night. As Shelly noted several times: making good video on a regular basis is really hard work. And even if you do, the producer needs to attract an audience — with few exceptions, if you build it, they still won’t come. It’s hard work promoting programming in this fragmented media environment even for big guys like MyNetwork or MSNBC. But let’s say you’ve got the attention of TechCrunch or Oprah and are known by your target audience. You still have to persuade advertisers that you have an audience they’ll want to reach and that’ll you’ll be around next year. They need ratings and reliability. Both Yahoo and AOL had a weak showing this year in their “upfronts”. One reason is that advertisers don’t have a clear idea what those platforms will look like next year. A UGTV producer or aggregator has that problem in spades. With so many non-creative barriers to success, it makes sense for him to hook up with an organization that already has the promotion, distribution and advertising pieces in place. A broadcast network fits that bill.

]]> By: Frank http://newteevee.com/2007/06/28/ugtv-draws-an-old-media-crowd/#comment-22087 Frank Thu, 28 Jun 2007 20:59:47 +0000 http://newteevee.com/2007/06/28/ugtv-draws-an-old-media-crowd/#comment-22087 <p>UGTV is the next step in fragmenting mainstream's audience. For the audience, things have never been more exciting! UGTV (micro-produced) is personal - it connects. Both mass-produced and micro-produced content will live and be healthy - more choice is a great thing for consumers.</p> <p>Come to think of it, I no longer read Daily Variety, I read NewTeeVee.com!</p> UGTV is the next step in fragmenting mainstream’s audience. For the audience, things have never been more exciting! UGTV (micro-produced) is personal – it connects. Both mass-produced and micro-produced content will live and be healthy – more choice is a great thing for consumers.

Come to think of it, I no longer read Daily Variety, I read NewTeeVee.com!

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