Monday Morning Vid-Biz Headlines

Joost Adds 88HIPHOP, the music and lifestyle network which was an early, early player in the online video game will now be available on Joost. The Internet TV provider will also have a first run of new VH1 series I Hate My 30s. (release, Reuters)

Game-Winning Sling: be the first of 75 to upload a video describing how you’d use a SlingBox, and win one signed by baseball legend Tony LaRussa — though good luck getting expressed, written consent from MLB to ’sling’ the league’s media. (Sling Media)

Live Earth Breaks Records, the meeting of jet-set politicians and celebrities around the world pulled down streaming video numbers 9 million strong for MSN. (Reuters)

CASTROL Sponsors Heavy Channel, the supplier of Syntec motor oil lends its name to a sponsored channel on Heavy featuring nothing but crazy drift turns, and stars the likes of motoring enthusiast and hip-hop legend Funkmaster Flex. (Heavy)

“Nashville Model” Loses Corporate Support, with new media staffers leaving Young Broadcasting’s WKRN Nashville and the station re-focusing on their traditional business. (Broadcasting & Cable)