comScore: 8.3B U.S. Video Streams in May
In May, 132 million Americans — seventy-five percent of the U.S. internet users — viewed streaming video online, according to comScore figures released today. It’s perhaps not so much of a jump as the headlines might tell you, up from 123 million in January of this year.
Minutes per streamer in May were clocked at 158, up from 151 in January. Streams per month were 63, up from 59. So growth, for sure, but nothing crazy.
In terms of distribution between web sites, Google (including YouTube) led in number of viewers and number of streams. Nearly 50 percent of viewers visited a Google site to view video, with Fox Interactive Media at 40 percent. In terms of absolute streams out of a 100 percent total, Google had 21.5 percent while FIM had 8.1 percent.
I feel obliged to pooh-pooh others’ breathless coverage of the 75 percent benchmark, following months of strong growth. But the absolute number is pretty ridiculous when you think about it: 8.3 billion video streams in the U.S. in May. OK, so it’s all pretty ridiculous when you think about it.
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It would be interesting to see a comparison chart of streams of video next to streams of money from streams of video.
Tim Street on July 17th, 2007 at 4:30 pm - Permalink
[...] and democratization of video globally via the Internet. One such effort is New TeeVee, who recently posted an update from comScore that there had been 8.3 billion video streams in the U.S. during the month [...]
» Americans stream in video, Videomaker grins - Videomaker BLOG on July 17th, 2007 at 4:32 pm - Permalink
Hi Liz,
What about this link ? does your research also account for :
http://torrentfreak.com/bittorrent-in-focus-tv-series-are-hot/
Cheers..
Drew
Murray Drew on July 17th, 2007 at 4:54 pm - Permalink
[...] According to ComScore, In May 132 million Americans — seventy-five percent of the U.S. internet users — viewed [...]
The Learnin’: It Ain’t Easy. (And Linkage) « The Official Lair of Daniela on July 17th, 2007 at 5:23 pm - Permalink
Hi Drew,
The research here wouldn’t account for BitTorrent because it was about media streamed online. But thanks for the link.
Liz
Liz Gannes on July 17th, 2007 at 5:58 pm - Permalink
[...] reports that 75% of internet users in the US viewed streaming online video in May, adding up to 8.3 Billion Internet video streams. Average minutes viewed per person increased from 151 minutes in January to 158 minutes in May. The [...]
MediaBytes 07.18.2007 | Media 3.0 with Shelly Palmer - Mediabytes on July 18th, 2007 at 7:28 am - Permalink
[...] reports that 75% of Internet users in the US viewed streaming online video in May, for a cumulative 8.3 Billion Internet video streams. Average minutes viewed per person increased from 151 minutes in January to 158 minutes in May. The [...]
MediaBytes 07.18.2007 | MediaBytes with Shelly Palmer on July 18th, 2007 at 9:47 am - Permalink
[...] the Internet Video Audience Down Yesterday we covered comScore’s estimate that 132 million Americans, or 75 percent of U.S. internet users, viewed [...]
NewTeeVee Pinning the Internet Video Audience Down « on July 18th, 2007 at 10:24 am - Permalink
[...] Check out the story from Newteevee.com [...]
Ok, is it main stream now? « Jason Rosenberg on July 18th, 2007 at 2:04 pm - Permalink
[...] & American Life Project. That’s less than Nielsen’s 63 percent estimate and comScore’s 75 percent. Pew also finds young men like UGC more than everyone else, who prefer professional. Pew’s [...]
NewTeeVee Thursday Morning Vid-Biz Headlines « on July 26th, 2007 at 11:47 am - Permalink
[...] in domestic revenue in 2008, representing about 7 percent of the online video ad market. Citing comScore and eMarketer data about the prevalence of video streams and the size of the market, the firm said [...]
Bear Stearns: YouTube U.S. Rev $90M « NewTeeVee on March 6th, 2008 at 1:18 pm - Permalink