Written by Liz Gannes
Posted Tuesday, July 17, 2007 at 3:52 PM PT

comScore: 8.3B U.S. Video Streams in May

In May, 132 million Americans — seventy-five percent of the U.S. internet users — viewed streaming video online, according to comScore figures released today. It’s perhaps not so much of a jump as the headlines might tell you, up from 123 million in January of this year.

Minutes per streamer in May were clocked at 158, up from 151 in January. Streams per month were 63, up from 59. So growth, for sure, but nothing crazy.

In terms of distribution between web sites, Google (including YouTube) led in number of viewers and number of streams. Nearly 50 percent of viewers visited a Google site to view video, with Fox Interactive Media at 40 percent. In terms of absolute streams out of a 100 percent total, Google had 21.5 percent while FIM had 8.1 percent.

I feel obliged to pooh-pooh others’ breathless coverage of the 75 percent benchmark, following months of strong growth. But the absolute number is pretty ridiculous when you think about it: 8.3 billion video streams in the U.S. in May. OK, so it’s all pretty ridiculous when you think about it.

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Topic: Online Video

Comments (3)

It would be interesting to see a comparison chart of streams of video next to streams of money from streams of video.

Tim Street — 4:30 PM on July 17, 2007 Reply
Hi Liz,

What about this link ? does your research also account for :

http://torrentfreak.com/bittorrent-in-focus-tv-series-are-hot/

Cheers..

Drew

Murray Drew — 4:54 PM on July 17, 2007 Reply
Hi Drew,

The research here wouldn’t account for BitTorrent because it was about media streamed online. But thanks for the link.

Liz

Liz Gannes, NewTeeVee — 5:58 PM on July 17, 2007 Reply

Linkbacks (8)

[...] and democratization of video globally via the Internet. One such effort is New TeeVee, who recently posted an update from comScore that there had been 8.3 billion video streams in the U.S. during the month [...]

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The Learnin’: It Ain’t Easy.… — 5:23 PM on July 17, 2007
[...] reports that 75% of internet users in the US viewed streaming online video in May, adding up to 8.3 Billion Internet video streams. Average minutes viewed per person increased from 151 minutes in January to 158 minutes in May. The [...]

MediaBytes 07.18.2007 | Media 3.0 with Shelly… — 7:28 AM on July 18, 2007
[...] reports that 75% of Internet users in the US viewed streaming online video in May, for a cumulative 8.3 Billion Internet video streams. Average minutes viewed per person increased from 151 minutes in January to 158 minutes in May. The [...]

MediaBytes 07.18.2007 | MediaBytes with Shelly… — 9:47 AM on July 18, 2007
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