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	<title>Comments on: BermanBraun in League with Pepsi</title>
	<atom:link href="http://newteevee.com/2007/07/18/bermanbraun-in-league-with-pepsi/feed/" rel="self" type="application/rss+xml" />
	<link>http://newteevee.com/2007/07/18/bermanbraun-in-league-with-pepsi/</link>
	<description>NewTeeVee</description>
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		<title>By: Yahoo &#38; Yang&#8217;s 100-Day Report Card &#171; GigaOM</title>
		<link>http://newteevee.com/2007/07/18/bermanbraun-in-league-with-pepsi/#comment-118302</link>
		<dc:creator>Yahoo &#38; Yang&#8217;s 100-Day Report Card &#171; GigaOM</dc:creator>
		<pubDate>Fri, 28 Sep 2007 22:28:39 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/07/18/bermanbraun-in-league-with-pepsi/#comment-118302</guid>
		<description>&lt;p&gt;[...] on new companies, shut down some minor projects, shaken up the sales staff, and gotten rid of Lloyd Braun and a bunch of other [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] on new companies, shut down some minor projects, shaken up the sales staff, and gotten rid of Lloyd Braun and a bunch of other [...]</p>
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		<title>By: Anonymous Douche</title>
		<link>http://newteevee.com/2007/07/18/bermanbraun-in-league-with-pepsi/#comment-48384</link>
		<dc:creator>Anonymous Douche</dc:creator>
		<pubDate>Thu, 19 Jul 2007 19:36:55 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/07/18/bermanbraun-in-league-with-pepsi/#comment-48384</guid>
		<description>&lt;p&gt;Great! Now producers can start whoring themselves to corporate sponsors even before they decide which old TV show or movie the are going to remake...&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Great! Now producers can start whoring themselves to corporate sponsors even before they decide which old TV show or movie the are going to remake&#8230;</p>
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		<title>By: Da Truff</title>
		<link>http://newteevee.com/2007/07/18/bermanbraun-in-league-with-pepsi/#comment-48382</link>
		<dc:creator>Da Truff</dc:creator>
		<pubDate>Thu, 19 Jul 2007 19:34:49 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/07/18/bermanbraun-in-league-with-pepsi/#comment-48382</guid>
		<description>&lt;p&gt;The King Biscuit Flower Hour has a new sponsor. This is radio .9, not Web 2.0.&lt;/p&gt;

&lt;p&gt;Nothing new here, keeping moving along.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>The King Biscuit Flower Hour has a new sponsor. This is radio .9, not Web 2.0.</p>
<p>Nothing new here, keeping moving along.</p>
]]></content:encoded>
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		<title>By: Dave Andersen</title>
		<link>http://newteevee.com/2007/07/18/bermanbraun-in-league-with-pepsi/#comment-48045</link>
		<dc:creator>Dave Andersen</dc:creator>
		<pubDate>Thu, 19 Jul 2007 14:04:41 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/07/18/bermanbraun-in-league-with-pepsi/#comment-48045</guid>
		<description>&lt;p&gt;Lest we forget &lt;i&gt;Old&lt;/i&gt; TeeVee, please recall that the first shows were created by the sponsors, which is why we still call them &quot;Soap Operas.&quot; So, Pepsi being involved at the early stages of creative development is, in fact, a return to TV&#039;s roots. For better or worse.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Lest we forget <i>Old</i> TeeVee, please recall that the first shows were created by the sponsors, which is why we still call them &#8220;Soap Operas.&#8221; So, Pepsi being involved at the early stages of creative development is, in fact, a return to TV&#8217;s roots. For better or worse.</p>
]]></content:encoded>
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		<title>By: More on Chatty Marketing&#8230;Blah, Blah, Blah &#124; BoomTown &#124; Kara Swisher &#124; AllThingsD</title>
		<link>http://newteevee.com/2007/07/18/bermanbraun-in-league-with-pepsi/#comment-47927</link>
		<dc:creator>More on Chatty Marketing&#8230;Blah, Blah, Blah &#124; BoomTown &#124; Kara Swisher &#124; AllThingsD</dc:creator>
		<pubDate>Thu, 19 Jul 2007 11:57:36 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/07/18/bermanbraun-in-league-with-pepsi/#comment-47927</guid>
		<description>&lt;p&gt;[...] feeling of distaste was articulated by Liz Gannes of NewTeeVee, who wrote that the Pepsi deal &#8220;sounds kind of sleazy, [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] feeling of distaste was articulated by Liz Gannes of NewTeeVee, who wrote that the Pepsi deal &#8220;sounds kind of sleazy, [...]</p>
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	<item>
		<title>By: Matt Harwood</title>
		<link>http://newteevee.com/2007/07/18/bermanbraun-in-league-with-pepsi/#comment-47359</link>
		<dc:creator>Matt Harwood</dc:creator>
		<pubDate>Thu, 19 Jul 2007 01:56:22 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/07/18/bermanbraun-in-league-with-pepsi/#comment-47359</guid>
		<description>&lt;p&gt;I feel ashamed to be in marketing when a peer uses the phrase &#039;We want to be in the DNA of XYZ&#039;.&lt;/p&gt;

&lt;p&gt;I think the perfect fluffy tagline for this venture would be &#039;talk is cheap.&#039;&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>I feel ashamed to be in marketing when a peer uses the phrase &#8216;We want to be in the DNA of XYZ&#8217;.</p>
<p>I think the perfect fluffy tagline for this venture would be &#8216;talk is cheap.&#8217;</p>
]]></content:encoded>
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		<title>By: GigaOM Return of Lloyd Braun &#171;</title>
		<link>http://newteevee.com/2007/07/18/bermanbraun-in-league-with-pepsi/#comment-47239</link>
		<dc:creator>GigaOM Return of Lloyd Braun &#171;</dc:creator>
		<pubDate>Thu, 19 Jul 2007 00:07:44 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/07/18/bermanbraun-in-league-with-pepsi/#comment-47239</guid>
		<description>&lt;p&gt;[...] he has set-up with Gail Berman. Liz isn&#8217;t too impressed, and you can read her take over on NewTeeVee.     Share This  &#124; Sphere &#124; Print &#124; Topic: Shorts, Media [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] he has set-up with Gail Berman. Liz isn&#8217;t too impressed, and you can read her take over on NewTeeVee.     Share This  | Sphere | Print | Topic: Shorts, Media [...]</p>
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