White-label online video services, offering to spice up your plain vanilla website or social network with video, are a dime a dozen these days. Not many of them offer a better alternative than just uploading your clips to a plain consumer hosting site, but there’s plenty of options. Now a mobile video startup called Transpera (don’t worry, it’s not a consumer brand) is trying to bring all this to another level, offering white-label mobile video tools to online video hosting sites and media companies.

The idea is to get video providers who yearn to join leaders like YouTube, with its (admittedly limited) mobile and iPhone versions, to go mobile. Transpera CEO Frank Barbieri promises a more web-like experience than existing mobile video offerings that works with any user’s phone and carrier. And while he’s at it, he’ll throw in a rich media mobile advertising platform. Sounds like a lot to fit on a little screen!

Barbieri explains,

“We’ll help people get their favorite online videos on their phone, send online video directly to their handsets, post video from their phones right to the Web, and share those videos regardless of device and network. [It's] not that your phone is your TV, it’s that your phone is an extension of your online experience.”

Santa Monica-based Transpera was founded in January and closed an angel round in April followed by a Series A round in June (which was leaked last week) from IDG Ventures, Intel Capital, and First Round Capital. Barbieri declined to name the amount. He said he employs eight people full-time and 10 on contract, and expects to make his first customer announcements within three months.