Comments on: Counterpoint: ‘Content Made for a Handful of People’ http://newteevee.com/2007/07/25/counterpoint-content-made-for-a-handful-of-people/ NewTeeVee Sun, 22 Nov 2009 22:33:44 +0000 http://wordpress.com/ hourly 1 By: Stefan Hayden » Every day 95 percent of the YouTube library is watched at least once […] six hours of video are uploaded to the site’s archive every minute. http://newteevee.com/2007/07/25/counterpoint-content-made-for-a-handful-of-people/#comment-57776 Stefan Hayden » Every day 95 percent of the YouTube library is watched at least once […] six hours of video are uploaded to the site’s archive every minute. Sat, 28 Jul 2007 13:34:11 +0000 http://newteevee.com/2007/07/25/counterpoint-content-made-for-a-handful-of-people/#comment-57776 <p>[...] Every day 95 percent of the YouTube library is watched at least once […] six hours of video ar...  # if (ShowGoogleAd == 1) { document.write(""); } [...]</p> [...] Every day 95 percent of the YouTube library is watched at least once […] six hours of video ar…  # if (ShowGoogleAd == 1) { document.write(“”); } [...]

]]> By: Lindon http://newteevee.com/2007/07/25/counterpoint-content-made-for-a-handful-of-people/#comment-55962 Lindon Fri, 27 Jul 2007 00:33:05 +0000 http://newteevee.com/2007/07/25/counterpoint-content-made-for-a-handful-of-people/#comment-55962 <p>Yeah, but. Wasn't Om's comment (partly) that there wasn't a revenue model worth anything in this type of video? I agree a reduction in the search transactional costs would improve <em>some</em> content owners revenues, BUT there's a finite amount of eyes and hours, where someone wins someone else loses out. All your doing here is positing a more efficient search future where we see <em>some</em> content owners prospering,and essentially turning into TV channels, so this is basically the same model as of yore...</p> Yeah, but. Wasn’t Om’s comment (partly) that there wasn’t a revenue model worth anything in this type of video? I agree a reduction in the search transactional costs would improve some content owners revenues, BUT there’s a finite amount of eyes and hours, where someone wins someone else loses out. All your doing here is positing a more efficient search future where we see some content owners prospering,and essentially turning into TV channels, so this is basically the same model as of yore…

]]> By: ztp http://newteevee.com/2007/07/25/counterpoint-content-made-for-a-handful-of-people/#comment-55496 ztp Thu, 26 Jul 2007 14:46:31 +0000 http://newteevee.com/2007/07/25/counterpoint-content-made-for-a-handful-of-people/#comment-55496 <p>What we're seeing is that the YouTubes/Revvers/Veohs are not as important for monetization of professional productions, as pre-existing, established Portals (non-video) all begin to implement their own video solutions - and, they are starting to pay for independent content specific to their Audience/Community needs.</p> <p>This "non-network" Content is where the money will be for professionals. While YouTube, MySpace.TV etc. do the occasional one-off deals to fund a Series here and there (feeding the Dog that will wag the Tail), they are replicating the BEGGARS and CHOOSERS model of the old networks (first the Agents move in to control access and deals, after that, what's the difference?).</p> <p>With regard to the above-comment re: Product Placement -- BE CAREFUL -- as most Terms and Conditions of YouTube, etc. prohibit the content owner from utilizing their metrics to derive revenue (at least, they used to). I'd be interested in NEWTEEVEE's opinions about Terms and Conditions in that respect for the major sites (or, maybe get a statement from each?).</p> <p>Regardless, those deals are also being done in the non-network space where Brand can have guaranteed, targeted audiences and a guaranteed visual brand identity from professional productions.</p> What we’re seeing is that the YouTubes/Revvers/Veohs are not as important for monetization of professional productions, as pre-existing, established Portals (non-video) all begin to implement their own video solutions – and, they are starting to pay for independent content specific to their Audience/Community needs.

This “non-network” Content is where the money will be for professionals. While YouTube, MySpace.TV etc. do the occasional one-off deals to fund a Series here and there (feeding the Dog that will wag the Tail), they are replicating the BEGGARS and CHOOSERS model of the old networks (first the Agents move in to control access and deals, after that, what’s the difference?).

With regard to the above-comment re: Product Placement — BE CAREFUL — as most Terms and Conditions of YouTube, etc. prohibit the content owner from utilizing their metrics to derive revenue (at least, they used to). I’d be interested in NEWTEEVEE’s opinions about Terms and Conditions in that respect for the major sites (or, maybe get a statement from each?).

Regardless, those deals are also being done in the non-network space where Brand can have guaranteed, targeted audiences and a guaranteed visual brand identity from professional productions.

]]> By: Sebastian Gary http://newteevee.com/2007/07/25/counterpoint-content-made-for-a-handful-of-people/#comment-55451 Sebastian Gary Thu, 26 Jul 2007 13:45:55 +0000 http://newteevee.com/2007/07/25/counterpoint-content-made-for-a-handful-of-people/#comment-55451 <p>There is already money to be made from product placement while waiting for other ad models to get uniform and stable. Brandfame - www.brandfame.com - already has more than a handful of top YouTube producers registered.</p> There is already money to be made from product placement while waiting for other ad models to get uniform and stable. Brandfame – http://www.brandfame.com – already has more than a handful of top YouTube producers registered.

]]> By: Is there money deep in the Long Tail of content? « Thoughts on Media http://newteevee.com/2007/07/25/counterpoint-content-made-for-a-handful-of-people/#comment-55198 Is there money deep in the Long Tail of content? « Thoughts on Media Thu, 26 Jul 2007 08:09:58 +0000 http://newteevee.com/2007/07/25/counterpoint-content-made-for-a-handful-of-people/#comment-55198 <p>[...] tail” really does exist, the question about monetization is still open. One thing is for sure as I learned today, the audience is [...]</p> [...] tail” really does exist, the question about monetization is still open. One thing is for sure as I learned today, the audience is [...]

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