MySpace Looking for TV Pilots
MySpace announced tonight (via email) it is teaming with the FOX network and the Producers Guild of America to seek out television pilots. The partnership could provide a shortcut straight to OldTeeVee, with a promised “opportunity for a development deal with FOX” as well as $25,000 for the two winning entries. The so-called “Storyteller Challenge,” starting September 4, will ask for 5- to 7-minute television pilots to be submitted and voted on through MySpace.
Interpretations of the move vary. TechCrunch calls it an effort to replicate Prom Queen and compete with Sony’s recently relaunched Crackle. paidContent calls it an attempt to differentiate from Facebook. Variety notes,
Fox summer skein “On the Lot,” which aimed to find a theatrical director through an on-air contest, with judges commenting on work, flopped in the ratings. But News Corp. hopes the contest will be better suited to online medium than an hourlong primetime show.
The truth is, MySpace (and any other popular social network) is a great medium for building audiences for shows, especially online shows where maintaining character profiles and such comes naturally. And while the web is growing saturated with online video contests, this one still offers enough exposure, moolah, and chance for a deal to turn a few heads. However, bringing a show out of its web pilot and onto TV is a shaky proposition.
MySpace has been ramping up its video efforts; it recently launched MySpace TV as well as a minisodes network of old television. It is also, of course, involved in the joint “NewCo” deal between its parent News Corp and NBC. Yesterday we made mention of a CNET story that claimed MySpace was paying some $400,000 per episode of an upcoming show called QuarterLife. MySpace denied the story, and we haven’t seen confirmation of it elsewhere.
Comments (4)
Linkbacks (8)
-
[...] NewTeeVee reports that MySpace, along with the FOX network and the Producers Guild of America, is launching a new video competition, which aims to seek out new television production talent via the social networking site. Dubbed the “Storyteller Challenge”, starting September 4, MySpace will ask for 5-to 7-minute television “pilots” to be submitted and voted on by users of the site. Two winners will be rewarded with a $25,000 pay-cheque, as well as the possibility of a development deal with FOX. [...]
» MySpace, a place for finding talent…
— 4:31 AM on July 26, 2007
-
[...] Teams with Fox To Find TV Talent Posted by Michael Garrett on July 26th, 2007 MySpace recently announced that it will be teaming up with the FOX television network and the Producers Guild of America to [...]
MySpace Teams with Fox To Find TV Talent
— 1:12 PM on July 26, 2007
-
[...] MySpace Looking for TV Pilots MySpace announced tonight (via email) it is teaming with the FOX network and the Producers Guild of America to seek out […] [...]
-
[...] We read this on NewTeeVee. [...]
MySpace StoryTeller Challenge « Q2…
— 9:48 AM on July 27, 2007
-
[...] MySpace cerca TV Pilots per FOX. MySpace la super piattaforma di Murdoch ha annunciato una nuova iniziativa in collaborazione con FOX: si cercano nuovi format per la nettv. (tags: fox myspace video) [...]
Le News del 28.7.2007 | tommaso.tessarolo
— 9:27 PM on July 27, 2007
-
[...] for MySpace over Facebook a few posts back, and I just learned that they are looking to create a TV pilot! They are in cahoots with FOX to produce the television show, and the winning entries will receive [...]
delightfully dorky… » Blog Archive…
— 7:33 AM on July 29, 2007
-
[...] The contest was billed as a way to find Hollywood’s next great producer, and promised the opportunity for a development deal with Fox. Development deals were offered, but neither of the winning pilots are being put into production [...]
No Pilot Production for MySpace Winners …
— 3:00 AM on February 1, 2008
-
[...] MySpace Looking for TV Pilots Posted by root 15 minutes ago (http://newteevee.com) Top posts wordpress com on july 26th 2007 at 5 02 pm permalink no pilot production for myspace winners newteevee on february 1st 2008 at 3 00 am permalink if your comment doesn 39 t show up immediately it may have gotten caught in our idg technetwork midd Discuss | Bury | News | MySpace Looking for TV Pilots [...]
MySpace Looking for TV Pilots | Wood TV Stand
— 2:54 PM on May 31, 2009
Leave a Reply
Popular
- BitTorrent After The Pirate Bay: Do You Still Need Trackers?
- Tumblr Marriage Proposal: Behind the Scenes of Justin and Marissa's Engagement
- Ten Sites for Free and Legal Torrents
- Get Ready for Flash Player 10.1 to Stream P2P Video to Millions, Swap Files BitTorrent-style
- The Megawoosh Waterslide Viral: How It Was Really Done
- Six Steps To Get More HD From Your Scientific Atlanta Set-top Box
Recent
- BitTorrent After The Pirate Bay: Do You Still Need Trackers?
- Microsoft and Nielsen Partner for 1 vs. 100 Measurement
- Premium Content Drives Connected Device Adoption
- Site Sponsor: Twistage
- Tumblr Marriage Proposal: Behind the Scenes of Justin and Marissa’s Engagement
- Sungale’s Sub-par Portable Media Player
Network
- How Video Is Changing the Internet [GigaOM]
- e-Book Echo: Nook Sells Out; Kindle Update Coming [jkOnTheRun]
- Weekend Vid Picks: Twilight Parodies For Bitter Boyfriends [NewTeeVee]
- Earth2Tech Week in Review [Earth2Tech]
- WWD Weekend Reading List [WebWorkerDaily]
- Weekly App Store Picks: November 21, 2009 [TheAppleBlog]
© 2009 The GigaOM Network. Marketing consulting by ACS.
Ive been waiting for FOX and News Corp to leverage its MySpace acquisition and user base to push new content ,
Anyone know how to apply for this by any chance?!
Becki — from the sounds of it, you’ll have to wait till the contest starts September.
Wow, I just think that is awesome. MySpace is just expanding and expanding.