Comments on: ‘Next Year,’ Again, for Digital at Upfronts

By: Podcast Brothers 08-10-07 Podcast Brothers | Wealth Making Softwares

Podcast Brothers 08-10-07 Podcast Brothers | Wealth Making Softwares — Mon, 13 Aug 2007 17:53:22 +0000

[...] an article about why building a community around your show is so important and three ways to do it, NewTeeVee.com and Read/Write Web and how advertising dollars are still being spent with individual sites and [...]

By: Jay Mack

Jay Mack — Mon, 06 Aug 2007 14:15:23 +0000

The move from offline to online for video is a format change more than anything else. Record companies didn’t change their approach to business when they went from LP’s to CD’s. Yeah, the internet changed their world and, belatedly, they changed their ways (a little), but they remain fundamentally the same top down corporate control freaks. The movement online by new enterprises with real money behind them and the ventures by established media outlets (like Turner, for one), show more than ever that old playbooks are still being used. There’s not that much that’s really “new” about TV online. I don’t know if a “cascade” has been shown. At best, nano thin slivers of the pie are being sliced (no wonder so much is tasteless!). This is the beginning of a VERY LONG shakeout that will take a decade or more. As fast as the world moves, long ingrained habits (that are as much cultural as they are mere habits) die a slow death. Big corporations with the largest of ad budgets move cautiously (even though some bray about their avant ways –note the heat that P&G has taken for not being as cutting edge or adventurous as they’ve claimed). The old established corporations are all about preservation of the stock price. Risk takers, they are not. Despite what the self proclaimed digital adverati agencies say, they’re in discovery mode as well (and most still in denial, really). There will be more account hopping than ever as one shop after another gets lucky then has a long cold streak. The line “we’ll make you a viral video” will be replaced with “we’ll see if we can make this go viral” as end clients start to develop a little resistance to the hype.

By: Mark Schoneveld

Mark Schoneveld — Thu, 02 Aug 2007 15:25:34 +0000

Wow. It’s hard to figure out why advertisers continue to drag their feet while the hype (and the growing cascade of eyeballs) goes to online video. What will it take? Is it a problem of metrics? Or maybe ad buyers still don’t ‘get’ Internet-based media. Or maybe they just want ’safer’ bets by sticking with the status quo.

By: john

john — Thu, 02 Aug 2007 15:16:28 +0000

video sales teams and digital teams have to merge for it to take off in my opinion. they have to get everyone on the same page and share the wealth of knowledge that they both had. i’ve been reading a lot more and l have written about how advertisers are changing their pitches to get the big accounts so this is a topic that I find very relevant. keep up the good work.