Lonelygirl15 Dies; In season finale shocker, lead character Bree is killed. Actress Jessica Lee Rose is developing a web comedy, among other projects, while the show will go on with its remaining characters. (lg15.com, Associated Press)

CacheLogic Appoints New Lead Exec; digital media distribution startup’s third CEO is Phill Robinson, former Salesforce.com CMO and COO. (release)

People Getting Excited about KnockaTV; another startup coming from those involved with ICQ, Israel-based KnockaTV has funding funding and now buzz. (site, VentureBeat, TechCrunch)

Weather Channel Chooses Brightcove, to deliver signature round-the-clock weather analysis online, joining a number of other niche cable nets deployed on the popular video CMS. (release)

LiveStation Upgrades to Silverlight RC, a number of backend improvements and subtle user interface changes complement the new release forced by the conclusion of Microsoft’s Silverlight beta support. (JoostTeam)

Publicis and Digitas Detail Digital Ad Plans; personalization is the new mantra with “offshore labor to create thousands of versions of ads” tailored to precise targeting of users, according to Digitas CEO David Kenney. New campaigns in fast-growing markets like China and Brazil will go straight to digital. (NY Times)

Any items we missed, or announcements you’d like to make? Please leave them in the comments.