Comments on: Is NBC Ready to Embrace Hiro-powered P2P?

By: http://autofreight.net/

http://autofreight.net/ — Sat, 31 Jan 2009 06:06:30 +0000

NBC emailed a press release last night touting DotComedy’s use of Hiro Media’s dynamic ad insertion technology for downloads, but since they’d already announced this in June when it went live, and after over a month, I figured I’d see if there were any results. What I found, or didn’t find, makes me wonder if NBC really embracing the power of Hiro to distribute high resolution, ad supported video content over P2P networks.

By: yahoojoke

yahoojoke — Tue, 19 Aug 2008 10:52:27 +0000

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By: Dave Liu dot com / musings from the edge » Articles of the Day

Dave Liu dot com / musings from the edge » Articles of the Day — Mon, 13 Aug 2007 23:16:02 +0000

[...] NBC Needs To Give Hiro Partnership Time – The world of streaming and downloadable media is an area Big Media has to figure out if it wants to maintain its dominant position in the media business. NBC Universal recently announced an innovative step forward in partnering with Israeli company Hiro Media, which embeds dynamic ads into media files, for its comedy service DotComedy. Hiro’s technology allows ad-supported NBC files to be distributed across file-sharing networks pervaded by illegal trading. A technology like Hiro’s is one answer to the massive headache caused by piracy to traditional media companies–especially if they upload files containing ad-supported content by the thousands. [...]

By: Tim Street

Tim Street — Wed, 08 Aug 2007 18:39:11 +0000

Ahhhhh! Reading this post makes my head hurt on so many levels. When is iTunes going to use this technology to bring HDTV to the masses?