Written by Om Malik
Posted Wednesday, August 8, 2007 at 9:00 PM PT

 

JibJab, Now Starring You

JibJab, the LA-based online comedy studio well known for iconic viral video hits such as ‘This Land’ featuring George Bush and John Kerry, is outsourcing some of its creativity to you. Yes, you, the Time Magazine Person of the year.

They have just announced a new offering, called Starring You!, which allows you to upload your videos, and basically match them with five crazy dancing styles. The subsequent videos can be used as a widget, and would allow you to post it to your MySpace and Facebook.

“‘Starring You!’ represents a major shift in our programming strategy,” said JibJab co-founder Grevan Spiridellis. “We will continue to create our no holds barred political satires, but ‘Starring You!’ enables us to produce personalized entertainment unlike anything anyone’s ever seen before and that’s whipped us into a creative frenzy.”

Their decision to work with community is part of a larger trend, and also a realization by content-based start-ups, that creating original content is a not easy. Let us know if you think this is a good strategic move by JibJab and share your videos with us.

Sphere
Topic: Startups
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Comments & Trackbacks

  1. [...] NewTeeVee: Jib Jab, Now Starring You. [...]

    GigaOM NewCo vs YouTube and other GigaNET Stories « on August 9th, 2007 at 10:53 am - Permalink
  2. I think it’s a kick ass idea. I made the first two headed video star on You Tube’s new player! Enjoy it, have some fun! Creative people are going to go nuts with this. Jib Jab has been building a community of jokesters and animation fans for years; this is not something they just decided to do because its trendy or they ran out of ideas. Evan and Gregg are web pioneers in the true sense. Read more about them this Wednesday on Misstropolis. http://www.misstropolis.com.

    Misstropolis on August 20th, 2007 at 1:04 pm - Permalink
  3. AniBOOM: Animation Community

    AniBOOM is an animation community that partners with animators around the world to help distribute their original content. AniBoom offers an array of animation tools for animators to create, watch and share a wide range of animated video shorts and se…

    Somewhat Frank on August 23rd, 2007 at 12:06 am - Permalink
  4. [...] JibJab is now getting into online greeting cards, writes Kara Swisher, with a new product line called Sendables. Another recent product, “Starring You!,” has allowed more than one million users to drop their heads onto characters in JibJab movies. [...]

    JibJab Raises $3 Million? « NewTeeVee on October 24th, 2007 at 11:11 am - Permalink
  5. i have tried and tried to send the snowball fight starring my family but cant get it to send to my friends

    chauntel on December 13th, 2007 at 8:32 am - Permalink
  6. [...] for Some Campaignin’ by placing their own face (or someone else’s) in it. That’s the business JibJab has figured out around its videos since its touchstone hit of 2004, This Land. But this means you have to be a [...]

    Obama and McCain Co-Star in Their First JibJab « NewTeeVee on July 15th, 2008 at 11:58 pm - Permalink

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