Comments on: comScore Adjust Metrics; Better Measures Video Embeds

By: Need-to-Know Web Video Stats: Traffic, Rentals, Revenues, UGC « NewTeeVee

Need-to-Know Web Video Stats: Traffic, Rentals, Revenues, UGC « NewTeeVee — Fri, 18 Jan 2008 05:01:01 +0000

[...] Need-to-Know Web Video Stats: Traffic, Rentals, Revenues, UGC comScore finally released its online video traffic stats from November today, showing YouTube up healthily and a total of 9.5 billion online videos viewed by 138 million Americans. Google sites had 31.3 percent of videos viewed and 41.8 percent of video viewers on the month, both up a couple points from the last published count in September. We trust comScore more than other analytics vendors when it comes to video measurement, because it counts video streams instead of page views. [...]

By: Ukas lenker 10.08.2007 hos IAllenkelhet - Fagblogg om brukervennlighet skrevet av NetLife Research

Sun, 12 Aug 2007 21:28:49 +0000

[...] ratio for “kjerne-integrasjon” vs “normal [...]

By: Rob

Rob — Sat, 11 Aug 2007 03:25:26 +0000

I'd like to see an article on how exactly comScore claims to track such "streams".

Anyone?

By: jason carlin

jason carlin — Fri, 10 Aug 2007 21:41:17 +0000

Great article, Liz, and it serves to back up an important point about Revver:

We're a platform first and a web site second.

Our goal is... ...to provide a simple and effective way for creators to host, distribute, and generally make known their video content (without giving up their rights as content owners). Our truly open network, easy ad pairing, and API are features that continue to lead the field.

Our goal is NOT... ...to compete with YouTube and DailyMotion for the title of #1 video portal. We're here to help you make YOUR SITE and YOUR VIDEOS hits.

By: Mark Schoneveld

Mark Schoneveld — Fri, 10 Aug 2007 19:14:01 +0000

Interesting report, Liz, thanks. These kinds of numbers are so important to the video market.

@Frank: YouTube has easy to find RSS feeds? I beg to differ. I haven't been able to spot one, ever. Am I missing something?

Vimeo's RSS feeds have a huge icon right at the bottom of the page in a well-organized list...

By: TubeWire » comScore Tinkers With Video Stats

TubeWire » comScore Tinkers With Video Stats — Fri, 10 Aug 2007 18:56:55 +0000

[...] For a good long while now, comScore has been honing its video stats to be a more accurate reflection of how people watch video. This was predicated on measuring the number of videos initiated and watched as opposed to users to the site. Now via NewTeeVee, comScore is measuring which sites users are embedding on their blogs, myspace pages. The results are very encouraging for Revver particularly, which according to comScore, has around four times as many embedding their videos as coming to the site. Read the analysis for yourself. [...]

By: Liz Gannes

Liz Gannes — Fri, 10 Aug 2007 18:35:45 +0000

Hey Frank -- you caught me!

Don't worry, I'm having fun and relaxing too. Just in a radically different timezone.

By: GigaOM The New Data Management, Green Linux & The Flipper «

GigaOM The New Data Management, Green Linux & The Flipper « — Fri, 10 Aug 2007 15:16:00 +0000

[...] NewTeeVee: comScore adjusts metrics, better measures video embeds. [...]

By: Dave Hodson

Dave Hodson — Fri, 10 Aug 2007 15:14:30 +0000

Seems like this directly refutes LeeAnn Prescott’s post (http://weblogs.hitwise.com/leeann-prescott/2007/06/youtube_50_more_traffic_than_o_1.html) that shows YouTube has 50% more traffic than all other services combined. She wasn’t counting embeds…

By: Frank Sinton

Frank Sinton — Fri, 10 Aug 2007 07:46:02 +0000

Liz - i thought you were on vacation? I am glad to see that the blogging doesn't stop.

Revver and YouTube have much better RSS feeds that are easier to find than Metacafe's and Vimeo's. That may have something to do with it. I wish you had included Blip.tv too.

Are these comScore metrics going to start including hyper-aggregators like Mefeedia and vod:pod? Mefeedia would beat both Vimeo and Revver in terms of US uniques.