Written by Jackson West
Posted Thursday, August 16, 2007 at 5:38 PM PT

 

Superbad Proves Hollywood Loves the Internet. Sort Of.

Judd Apatow is bringing his signature schlubby shtick to the world of high school with Superbad, opening tomorrow. And while the MPAA seems to hate the fact that people can distribute their precious content online, studios have certainly embraced the marketing potential of the Web — especially when a production is aimed squarely at a younger demographic.

Joost, for one, is happy to be broadcasting a scad of trailers and clips from the upcoming flick. Just type “superbad” in the search box and hit play to catch them all. But for those of you with a crush on George Michael Bluth (Michael Cera), there’s plenty more where that came from.

Apple (AAPL) has been hosting high quality Quicktime trailers for ages now. And of course, what teen comedy would be complete without a MySpace page? Or an official site done in a Flash popup that’s difficult to navigate? But the real treasure trove is, naturally, on YouTube, where a search for “superbad” turns up all the R-rated previews, trailers, clips and fake promotional interview appearances — as well as this awesome clip of a Japanese band’s take on James Brown’s “Super Bad” a la Kraftwerk.

But I digress. As you can see, studios have no problems plastering clips all over the Internet. But good luck trying to purchase a download to watch at home — you’ll have to wait months, if it’s ever released, and then watch it with whatever player supports the DRM of choice. Though, with a film like this, the experience of all the special effects, visual wizardry and surround sound magic just wouldn’t be the same on the small screen.

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Topic: Online Video

Comments (2)

  • “But good luck trying to purchase a download to watch at home “

    Who does that these days

    it will be probably on a bittorent tracker a week before its release

    Matt_ — 7:03 PM on August 16, 2007 Reply

  • Haven’t seen it on vcdquality.org yet, but you’re right.

    It just seems to me so much more difficult to turn all this online marketing into trips to a theater (see: Snakes on a Plane) than it would be to turn those clips into a single click to point-of-sale — just like every other advertiser online.

    Jackson West11:42 AM on August 17, 2007 Reply

Linkbacks (1)

  • [...] industry, my worry with this is that it may just lead to insanely over-branded games and shows. Superbad Proves Hollywood Loves the Internet. Sort Of. Video, P2P may double IP traffic every 2 years New Media BC announces PopVox Awards and call for [...]

    Wero Notes » List of Stuff Aug. 1711:45 AM on August 17, 2007

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