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	<title>Comments on: YouTube Rolls Out In-Video Ads</title>
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	<link>http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/</link>
	<description>NewTeeVee</description>
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		<title>By: YouTube Now Showing Pre-rolls on UGC</title>
		<link>http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-270415</link>
		<dc:creator>YouTube Now Showing Pre-rolls on UGC</dc:creator>
		<pubDate>Thu, 22 Oct 2009 18:04:03 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-270415</guid>
		<description>&lt;p&gt;[...] some evidence that the traditional pre-rolls people have done did not work.” From Aug. 2007, when YouTube introduced overlay ads: When asked what kind of ad formats did not test well with the [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] some evidence that the traditional pre-rolls people have done did not work.” From Aug. 2007, when YouTube introduced overlay ads: When asked what kind of ad formats did not test well with the [...]</p>
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		<title>By: Google: YouTube Will Soon Be “Very Profitable” &#171; Klickabletv: digital media news</title>
		<link>http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-265177</link>
		<dc:creator>Google: YouTube Will Soon Be “Very Profitable” &#171; Klickabletv: digital media news</dc:creator>
		<pubDate>Fri, 17 Jul 2009 14:59:54 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-265177</guid>
		<description>&lt;p&gt;[...] the format early on for being unfriendly to users. In August 2007, a YouTube product manager told us, “Pre-rolls and post-rolls did not perform well on our platform. [In our testing,] 75 percent of [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] the format early on for being unfriendly to users. In August 2007, a YouTube product manager told us, “Pre-rolls and post-rolls did not perform well on our platform. [In our testing,] 75 percent of [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Google: YouTube Will Soon Be &#8220;Very Profitable&#8221;</title>
		<link>http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-265143</link>
		<dc:creator>Google: YouTube Will Soon Be &#8220;Very Profitable&#8221;</dc:creator>
		<pubDate>Thu, 16 Jul 2009 22:47:58 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-265143</guid>
		<description>&lt;p&gt;[...] the format early on for being unfriendly to users. In August 2007, a YouTube product manager told us “Pre-rolls and post-rolls did not perform well on our platform. [In our testing,] 75 percent of [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] the format early on for being unfriendly to users. In August 2007, a YouTube product manager told us “Pre-rolls and post-rolls did not perform well on our platform. [In our testing,] 75 percent of [...]</p>
]]></content:encoded>
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	<item>
		<title>By: ESPN Comes to YouTube - And Brings Its Own Player and Pre-Roll Ads - ComponentGear.com Feed - ComponentGear.com</title>
		<link>http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-261374</link>
		<dc:creator>ESPN Comes to YouTube - And Brings Its Own Player and Pre-Roll Ads - ComponentGear.com Feed - ComponentGear.com</dc:creator>
		<pubDate>Wed, 20 May 2009 18:29:01 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-261374</guid>
		<description>&lt;p&gt;[...] has generally shied away from doing pre-roll ads on YouTube and argued that they did not perform well on the service, but [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] has generally shied away from doing pre-roll ads on YouTube and argued that they did not perform well on the service, but [...]</p>
]]></content:encoded>
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		<title>By: Nobody is Making Money Online from Susan Boyle Video (Yet) &#124; tech.shaundunne.com</title>
		<link>http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-259636</link>
		<dc:creator>Nobody is Making Money Online from Susan Boyle Video (Yet) &#124; tech.shaundunne.com</dc:creator>
		<pubDate>Fri, 24 Apr 2009 06:12:55 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-259636</guid>
		<description>&lt;p&gt;[...] is still resisting this move because, unsurprisingly, its research has shown that pre-roll ads are very unpopular with its users. Interestingly, on its own site, ITV features a sponsored player, but no pre-roll [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] is still resisting this move because, unsurprisingly, its research has shown that pre-roll ads are very unpopular with its users. Interestingly, on its own site, ITV features a sponsored player, but no pre-roll [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Nobody is Making Money Online from Susan Boyle Video (Yet) &#124; TechBeat&#124;Gather Tech News</title>
		<link>http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-259599</link>
		<dc:creator>Nobody is Making Money Online from Susan Boyle Video (Yet) &#124; TechBeat&#124;Gather Tech News</dc:creator>
		<pubDate>Thu, 23 Apr 2009 20:45:10 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-259599</guid>
		<description>&lt;p&gt;[...] is still resisting this move because, unsurprisingly, its research has shown that pre-roll ads are very unpopular with its users. Interestingly, on its own site, ITV features a sponsored player, but no pre-roll [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] is still resisting this move because, unsurprisingly, its research has shown that pre-roll ads are very unpopular with its users. Interestingly, on its own site, ITV features a sponsored player, but no pre-roll [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Nobody is Making Money Online from Susan Boyle Video &#124; TechBeat&#124;Gather Tech News</title>
		<link>http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-259598</link>
		<dc:creator>Nobody is Making Money Online from Susan Boyle Video &#124; TechBeat&#124;Gather Tech News</dc:creator>
		<pubDate>Thu, 23 Apr 2009 20:35:28 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-259598</guid>
		<description>&lt;p&gt;[...] is still resisting this move because, unsurprisingly, its research has shown that pre-roll ads are very unpopular with its users. Interestingly, on its own site, ITV features a sponsored player, but no pre-roll [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] is still resisting this move because, unsurprisingly, its research has shown that pre-roll ads are very unpopular with its users. Interestingly, on its own site, ITV features a sponsored player, but no pre-roll [...]</p>
]]></content:encoded>
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		<title>By: Nobody is Making Money Online from Susan Boyle Video (Yet) - ComponentGear.com Feed - ComponentGear.com</title>
		<link>http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-259596</link>
		<dc:creator>Nobody is Making Money Online from Susan Boyle Video (Yet) - ComponentGear.com Feed - ComponentGear.com</dc:creator>
		<pubDate>Thu, 23 Apr 2009 20:26:16 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-259596</guid>
		<description>&lt;p&gt;[...] is still resisting this move because, unsurprisingly, its research has shown that pre-roll ads are very unpopular with its users. Interestingly, on its own site, ITV features a sponsored player, but no pre-roll [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] is still resisting this move because, unsurprisingly, its research has shown that pre-roll ads are very unpopular with its users. Interestingly, on its own site, ITV features a sponsored player, but no pre-roll [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Nobody is Making Money Online from Susan Boyle Video (Yet)</title>
		<link>http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-259594</link>
		<dc:creator>Nobody is Making Money Online from Susan Boyle Video (Yet)</dc:creator>
		<pubDate>Thu, 23 Apr 2009 20:24:20 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-259594</guid>
		<description>&lt;p&gt;[...] is still resisting this move because, unsurprisingly, its research has shown that pre-roll ads are very unpopular with its users. Interestingly, on its own site, ITV features a sponsored player, but no pre-roll [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] is still resisting this move because, unsurprisingly, its research has shown that pre-roll ads are very unpopular with its users. Interestingly, on its own site, ITV features a sponsored player, but no pre-roll [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Nobody is Making Money Online from Susan Boyle Video (Yet) &#124; GroupHelp.NET - Easy everything!</title>
		<link>http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-259592</link>
		<dc:creator>Nobody is Making Money Online from Susan Boyle Video (Yet) &#124; GroupHelp.NET - Easy everything!</dc:creator>
		<pubDate>Thu, 23 Apr 2009 20:17:22 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-259592</guid>
		<description>&lt;p&gt;[...] is still resisting this move because, unsurprisingly, its research has shown that pre-roll ads are very unpopular with its users. Interestingly, on its own site, ITV features a sponsored player, but no pre-roll [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] is still resisting this move because, unsurprisingly, its research has shown that pre-roll ads are very unpopular with its users. Interestingly, on its own site, ITV features a sponsored player, but no pre-roll [...]</p>
]]></content:encoded>
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		<title>By: Nobody is Making Money Online from Susan Boyle Video (Yet) &#124; UpOff.com</title>
		<link>http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-259590</link>
		<dc:creator>Nobody is Making Money Online from Susan Boyle Video (Yet) &#124; UpOff.com</dc:creator>
		<pubDate>Thu, 23 Apr 2009 20:17:12 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-259590</guid>
		<description>&lt;p&gt;[...] is still resisting this move because, unsurprisingly, its research has shown that pre-roll ads are very unpopular with its users. Interestingly, on its own site, ITV features a sponsored player, but no pre-roll [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] is still resisting this move because, unsurprisingly, its research has shown that pre-roll ads are very unpopular with its users. Interestingly, on its own site, ITV features a sponsored player, but no pre-roll [...]</p>
]]></content:encoded>
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	<item>
		<title>By: Techeroid &#187; Nobody is Making Money Online from Susan Boyle Video (Yet)</title>
		<link>http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-259587</link>
		<dc:creator>Techeroid &#187; Nobody is Making Money Online from Susan Boyle Video (Yet)</dc:creator>
		<pubDate>Thu, 23 Apr 2009 20:10:33 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-259587</guid>
		<description>&lt;p&gt;[...] is still resisting this move because, unsurprisingly, its research has shown that pre-roll ads are very unpopular with its users. Interestingly, on its own site, ITV features a sponsored player, but no pre-roll [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] is still resisting this move because, unsurprisingly, its research has shown that pre-roll ads are very unpopular with its users. Interestingly, on its own site, ITV features a sponsored player, but no pre-roll [...]</p>
]]></content:encoded>
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	<item>
		<title>By: YouTube Tests Search Ads for Video &#171; NewTeeVee</title>
		<link>http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-248773</link>
		<dc:creator>YouTube Tests Search Ads for Video &#171; NewTeeVee</dc:creator>
		<pubDate>Wed, 12 Nov 2008 20:22:51 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-248773</guid>
		<description>&lt;p&gt;[...] be “the primary driver of monetization for video,” not contextual advertising. But YouTube also naysayed pre-rolls for most of its life before rolling them out on Friday. It&#8217;s actually a little strange that [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] be “the primary driver of monetization for video,” not contextual advertising. But YouTube also naysayed pre-rolls for most of its life before rolling them out on Friday. It&#8217;s actually a little strange that [...]</p>
]]></content:encoded>
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	<item>
		<title>By: YouTube Gets CBS Shows, Pre-Rolls &#171; NewTeeVee</title>
		<link>http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-246849</link>
		<dc:creator>YouTube Gets CBS Shows, Pre-Rolls &#171; NewTeeVee</dc:creator>
		<pubDate>Fri, 10 Oct 2008 19:03:14 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-246849</guid>
		<description>&lt;p&gt;[...] had long said pre-roll ads were too intrusive for its audience, but over the last year it has started indicating [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] had long said pre-roll ads were too intrusive for its audience, but over the last year it has started indicating [...]</p>
]]></content:encoded>
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		<title>By: Just 4% of YouTube Videos Come From Partners &#171; NewTeeVee</title>
		<link>http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-240750</link>
		<dc:creator>Just 4% of YouTube Videos Come From Partners &#171; NewTeeVee</dc:creator>
		<pubDate>Thu, 10 Jul 2008 00:54:23 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-240750</guid>
		<description>&lt;p&gt;[...] that YouTube would consider something as counter to its philosophy as showing pre-roll ads, which the company itself has acknowledged that its users despise. But I guess that&#8217;s what happens when you&#8217;re trying to milk 4 [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] that YouTube would consider something as counter to its philosophy as showing pre-roll ads, which the company itself has acknowledged that its users despise. But I guess that&#8217;s what happens when you&#8217;re trying to milk 4 [...]</p>
]]></content:encoded>
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		<title>By: YouTube Reversing Stand Against Pre-Rolls &#171; NewTeeVee</title>
		<link>http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-240716</link>
		<dc:creator>YouTube Reversing Stand Against Pre-Rolls &#171; NewTeeVee</dc:creator>
		<pubDate>Wed, 09 Jul 2008 15:28:31 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/21/youtube-rolls-out-in-video-ads/#comment-240716</guid>
		<description>&lt;p&gt;[...] for the company. Last year, when we talked to then-head of YouTube monetization Shashi Seth he said: “Pre-rolls and post-rolls did not perform well on our platform. [In our testing,] 75 percent of [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] for the company. Last year, when we talked to then-head of YouTube monetization Shashi Seth he said: “Pre-rolls and post-rolls did not perform well on our platform. [In our testing,] 75 percent of [...]</p>
]]></content:encoded>
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