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	<title>Comments on: Surprise Surprise&#8230;TV Viewing Is Declining</title>
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	<description>NewTeeVee</description>
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		<title>By: Old Media Deathrace 5000</title>
		<link>http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-252423</link>
		<dc:creator>Old Media Deathrace 5000</dc:creator>
		<pubDate>Mon, 12 Jan 2009 20:29:42 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-252423</guid>
		<description>&lt;p&gt;[...] But Duncan Riley put out an interesting, if not provocative, editorial this evening entitled “Television will be the first traditional media medium to fall.”  Personally, I have always felt that radio would be the first to falter, though in a neck-and-neck race with newsprint, but Duncan Riley puts some new stats to work in support the prediction today: The television switch off is real. In the United States, 2.5 million viewers switched off in the spring on 2008 compared to the same time in 2006. Statistically this is only a small percentage of the overall viewing audience, but among those still watching television, the amount of television they watch each day is declining. [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] But Duncan Riley put out an interesting, if not provocative, editorial this evening entitled “Television will be the first traditional media medium to fall.”  Personally, I have always felt that radio would be the first to falter, though in a neck-and-neck race with newsprint, but Duncan Riley puts some new stats to work in support the prediction today: The television switch off is real. In the United States, 2.5 million viewers switched off in the spring on 2008 compared to the same time in 2006. Statistically this is only a small percentage of the overall viewing audience, but among those still watching television, the amount of television they watch each day is declining. [...]</p>
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		<title>By: Old Media Deathrace 5000 &#124; virology.tv</title>
		<link>http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-248969</link>
		<dc:creator>Old Media Deathrace 5000 &#124; virology.tv</dc:creator>
		<pubDate>Sun, 16 Nov 2008 02:25:38 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-248969</guid>
		<description>&lt;p&gt;[...] But Duncan Riley put out an interesting, if not provocative, editorial this evening entitled &#8220;Television will be the first traditional media medium to fall.&#8221;  Personally, I have always felt that radio would be the first to falter, though in a neck-and-neck race with newsprint, but Duncan Riley puts some new stats to work in support the prediction today: The television switch off is real. In the United States, 2.5 million viewers switched off in the spring on 2008 compared to the same time in 2006. Statistically this is only a small percentage of the overall viewing audience, but among those still watching television, the amount of television they watch each day is declining. [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] But Duncan Riley put out an interesting, if not provocative, editorial this evening entitled &#8220;Television will be the first traditional media medium to fall.&#8221;  Personally, I have always felt that radio would be the first to falter, though in a neck-and-neck race with newsprint, but Duncan Riley puts some new stats to work in support the prediction today: The television switch off is real. In the United States, 2.5 million viewers switched off in the spring on 2008 compared to the same time in 2006. Statistically this is only a small percentage of the overall viewing audience, but among those still watching television, the amount of television they watch each day is declining. [...]</p>
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	<item>
		<title>By: Old Media Deathrace 5000 &#124; TooCube</title>
		<link>http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-241858</link>
		<dc:creator>Old Media Deathrace 5000 &#124; TooCube</dc:creator>
		<pubDate>Fri, 25 Jul 2008 11:41:13 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-241858</guid>
		<description>&lt;p&gt;[...] But Duncan Riley put out an interesting, if not provocative, editorial this evening entitled &#8220;Television will be the first traditional media medium to fall.&#8221;Â  Personally, I have always felt that radio would be the first to falter, though in a neck-and-neck race with newsprint, but Duncan Riley puts some new stats to work in support the prediction today: The television switch off is real. In the United States, 2.5 million viewers switched off in the spring on 2008 compared to the same time in 2006. Statistically this is only a small percentage of the overall viewing audience, but among those still watching television, the amount of television they watch each day is declining. [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] But Duncan Riley put out an interesting, if not provocative, editorial this evening entitled &#8220;Television will be the first traditional media medium to fall.&#8221;Â  Personally, I have always felt that radio would be the first to falter, though in a neck-and-neck race with newsprint, but Duncan Riley puts some new stats to work in support the prediction today: The television switch off is real. In the United States, 2.5 million viewers switched off in the spring on 2008 compared to the same time in 2006. Statistically this is only a small percentage of the overall viewing audience, but among those still watching television, the amount of television they watch each day is declining. [...]</p>
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		<title>By: Old Media Deathrace 5000 &#160;&#187;TechAddress</title>
		<link>http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-241857</link>
		<dc:creator>Old Media Deathrace 5000 &#160;&#187;TechAddress</dc:creator>
		<pubDate>Fri, 25 Jul 2008 10:31:09 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-241857</guid>
		<description>&lt;p&gt;[...] The television switch off is real. In the United States, 2.5 million viewers switched off in the spring on 2008 compared to the same time in 2006. Statistically this is only a small percentage of the overall viewing audience, but among those still watching television, the amount of television they watch each day is declining. [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] The television switch off is real. In the United States, 2.5 million viewers switched off in the spring on 2008 compared to the same time in 2006. Statistically this is only a small percentage of the overall viewing audience, but among those still watching television, the amount of television they watch each day is declining. [...]</p>
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	<item>
		<title>By: Old Media Deathrace 5000</title>
		<link>http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-241855</link>
		<dc:creator>Old Media Deathrace 5000</dc:creator>
		<pubDate>Fri, 25 Jul 2008 08:40:05 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-241855</guid>
		<description>&lt;p&gt;[...] But Duncan Riley put out an interesting, if not provocative, editorial this evening entitled &#8220;Television will be the first traditional media medium to fall.&#8221;  Personally, I have always felt that radio would be the first to falter, though in a neck-and-neck race with newsprint, but Duncan Riley puts some new stats to work in support the prediction today: The television switch off is real. In the United States, 2.5 million viewers switched off in the spring on 2008 compared to the same time in 2006. Statistically this is only a small percentage of the overall viewing audience, but among those still watching television, the amount of television they watch each day is declining. [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] But Duncan Riley put out an interesting, if not provocative, editorial this evening entitled &#8220;Television will be the first traditional media medium to fall.&#8221;  Personally, I have always felt that radio would be the first to falter, though in a neck-and-neck race with newsprint, but Duncan Riley puts some new stats to work in support the prediction today: The television switch off is real. In the United States, 2.5 million viewers switched off in the spring on 2008 compared to the same time in 2006. Statistically this is only a small percentage of the overall viewing audience, but among those still watching television, the amount of television they watch each day is declining. [...]</p>
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		<title>By: Television will be the first traditional media medium to fall</title>
		<link>http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-241807</link>
		<dc:creator>Television will be the first traditional media medium to fall</dc:creator>
		<pubDate>Fri, 25 Jul 2008 01:06:59 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-241807</guid>
		<description>&lt;p&gt;[...] The television switch off is real. In the United States, 2.5 million viewers switched off in the spring on 2008 compared to the same time in 2006. Statistically this is only a small percentage of the overall viewing audience, but among those still watching television, the amount of television they watch each day is declining. [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] The television switch off is real. In the United States, 2.5 million viewers switched off in the spring on 2008 compared to the same time in 2006. Statistically this is only a small percentage of the overall viewing audience, but among those still watching television, the amount of television they watch each day is declining. [...]</p>
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		<title>By: TwiceFunded.com :: What&#8217;s Wrong with Television?</title>
		<link>http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-234646</link>
		<dc:creator>TwiceFunded.com :: What&#8217;s Wrong with Television?</dc:creator>
		<pubDate>Mon, 24 Mar 2008 16:04:01 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-234646</guid>
		<description>&lt;p&gt;[...] let me summarize my view of TV today. Viewership is declining and has been for years. Any number of research studies will show a decrease in the time people [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] let me summarize my view of TV today. Viewership is declining and has been for years. Any number of research studies will show a decrease in the time people [...]</p>
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		<title>By: Marketers Increasingly Realize the Audience is Online - GigaOM</title>
		<link>http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-183782</link>
		<dc:creator>Marketers Increasingly Realize the Audience is Online - GigaOM</dc:creator>
		<pubDate>Mon, 03 Dec 2007 18:15:54 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-183782</guid>
		<description>&lt;p&gt;[...] according to Zenith&#8217;s predictions, with spending on newspaper ads coming in second. But as television watching declines, perhaps it won&#8217;t be many more years before marketers prioritize online advertising over [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] according to Zenith&#8217;s predictions, with spending on newspaper ads coming in second. But as television watching declines, perhaps it won&#8217;t be many more years before marketers prioritize online advertising over [...]</p>
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		<title>By: softexpose.com &#187; Blog Archive &#187; TV explodes: The chain reaction hits critical mass</title>
		<link>http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-94631</link>
		<dc:creator>softexpose.com &#187; Blog Archive &#187; TV explodes: The chain reaction hits critical mass</dc:creator>
		<pubDate>Thu, 30 Aug 2007 01:42:32 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-94631</guid>
		<description>&lt;p&gt;[...] — in the US, the UK, Australia, Germany, and Japan — according to an IBM study to which Om Malik points us. Note also that TV networks’ share of online TV viewing is only about 33 percent, below [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] — in the US, the UK, Australia, Germany, and Japan — according to an IBM study to which Om Malik points us. Note also that TV networks’ share of online TV viewing is only about 33 percent, below [...]</p>
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		<title>By: EMAC &#187; Blog Archive &#187; internet time rivals tv viewership</title>
		<link>http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-93008</link>
		<dc:creator>EMAC &#187; Blog Archive &#187; internet time rivals tv viewership</dc:creator>
		<pubDate>Mon, 27 Aug 2007 22:45:29 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-93008</guid>
		<description>&lt;p&gt;[...] &#8220;internet killed the tv-star&#8221;. article via newteevee.com [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] &#8220;internet killed the tv-star&#8221;. article via newteevee.com [...]</p>
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		<title>By: Web Strategy Reading: August 26, 2007</title>
		<link>http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-91561</link>
		<dc:creator>Web Strategy Reading: August 26, 2007</dc:creator>
		<pubDate>Sun, 26 Aug 2007 15:15:53 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-91561</guid>
		<description>&lt;p&gt;[...] Club Penguin, and Social Networks: The kids are online. Whether they are alright remains to be seen  TV views continue to decline, where are the eyeballs shifting? Duh.  [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] Club Penguin, and Social Networks: The kids are online. Whether they are alright remains to be seen  TV views continue to decline, where are the eyeballs shifting? Duh.  [...]</p>
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		<title>By: vinay</title>
		<link>http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-89063</link>
		<dc:creator>vinay</dc:creator>
		<pubDate>Fri, 24 Aug 2007 10:38:26 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-89063</guid>
		<description>&lt;p&gt;In the bad old days of communism, people had no shopping choice. they stood in long queues to buy bread or cheese or vodka, from government owned stores, offering no choice in brands, no discounts, no surprises...no fun. And then , with the collapse of communism, supermarkets happened. Broadcast TV meets the same fate with the coming of broadband. And exactly like in supermarkets, people will build blind trails to their most frequented alleys. They will find favorites in sports, or music, or news, or social networking or whatever else they wish to haul onto their trolley for the evening. Search engines can come handy, but only when looking for something out of the ordinary. Favorites will rule normally. But is there no catch ? Well, there is - the bandwidth. It will take the next decade before broadband replaces broadcast...note that it has taken comparable time for phones. The Negroponte switch will probably partially flip again (everything becomes wireless, and on-demand), but then only in the next decade.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>In the bad old days of communism, people had no shopping choice. they stood in long queues to buy bread or cheese or vodka, from government owned stores, offering no choice in brands, no discounts, no surprises&#8230;no fun. And then , with the collapse of communism, supermarkets happened. Broadcast TV meets the same fate with the coming of broadband. And exactly like in supermarkets, people will build blind trails to their most frequented alleys. They will find favorites in sports, or music, or news, or social networking or whatever else they wish to haul onto their trolley for the evening. Search engines can come handy, but only when looking for something out of the ordinary. Favorites will rule normally. But is there no catch ? Well, there is &#8211; the bandwidth. It will take the next decade before broadband replaces broadcast&#8230;note that it has taken comparable time for phones. The Negroponte switch will probably partially flip again (everything becomes wireless, and on-demand), but then only in the next decade.</p>
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		<title>By: Digital Media Bulletin &#187; TV Losing Ground to the Internet</title>
		<link>http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-88182</link>
		<dc:creator>Digital Media Bulletin &#187; TV Losing Ground to the Internet</dc:creator>
		<pubDate>Thu, 23 Aug 2007 18:59:23 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-88182</guid>
		<description>&lt;p&gt;[...] [Via Monsters and Critics and NewTeevee] [...]&lt;/p&gt;
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		<content:encoded><![CDATA[<p>[...] [Via Monsters and Critics and NewTeevee] [...]</p>
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		<title>By: Bill Streeter</title>
		<link>http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-88091</link>
		<dc:creator>Bill Streeter</dc:creator>
		<pubDate>Thu, 23 Aug 2007 17:30:02 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-88091</guid>
		<description>&lt;p&gt;I did the same thing almost a year ago. Ditched the Dish Network box and replaced it with a Mac Mini. The money saved on Dish paid for the Mini in 10 months, and I never looked back. Lifes too short to channel surf. I follow one or two good shows at a time, the rest of the time I&#039;m too busy to just sit and watch any bs that&#039;s on.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>I did the same thing almost a year ago. Ditched the Dish Network box and replaced it with a Mac Mini. The money saved on Dish paid for the Mini in 10 months, and I never looked back. Lifes too short to channel surf. I follow one or two good shows at a time, the rest of the time I&#8217;m too busy to just sit and watch any bs that&#8217;s on.</p>
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		<title>By: Robert Seidman</title>
		<link>http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-87471</link>
		<dc:creator>Robert Seidman</dc:creator>
		<pubDate>Thu, 23 Aug 2007 06:59:29 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-87471</guid>
		<description>&lt;p&gt;To Frank: while a lot of people are watching youtube on the Internet, not a lot of people are watching TV via the internet. And mobile devices? Please!!  I&#039;m the only person I&#039;ve ever seen watching video content on their iPhone (and I see a LOT of iPhones in San Francisco). Mobile?  Verizon&#039;s VCast is so insignificant Verizon doesn&#039;t even mention it in its latest quarterly report.&lt;/p&gt;

&lt;p&gt;Nielsen&#039;s data on this is predictably a bit different. They do agree internet usage is rising, but if you read the story above, IBM didn&#039;t say 19% were watching TV on the Internet 6 hours a day, they just said 19% are using the Internet 6 hours a day.  E-mail, IMing, reading blogs...all things you can do with the TV on.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>To Frank: while a lot of people are watching youtube on the Internet, not a lot of people are watching TV via the internet. And mobile devices? Please!!  I&#8217;m the only person I&#8217;ve ever seen watching video content on their iPhone (and I see a LOT of iPhones in San Francisco). Mobile?  Verizon&#8217;s VCast is so insignificant Verizon doesn&#8217;t even mention it in its latest quarterly report.</p>
<p>Nielsen&#8217;s data on this is predictably a bit different. They do agree internet usage is rising, but if you read the story above, IBM didn&#8217;t say 19% were watching TV on the Internet 6 hours a day, they just said 19% are using the Internet 6 hours a day.  E-mail, IMing, reading blogs&#8230;all things you can do with the TV on.</p>
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		<title>By: TV or the Internet&#8230;what would you choose? &#171; Connected Learning</title>
		<link>http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-87441</link>
		<dc:creator>TV or the Internet&#8230;what would you choose? &#171; Connected Learning</dc:creator>
		<pubDate>Thu, 23 Aug 2007 06:27:48 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/08/22/surprise-surprise-tv-viewing-is-declining/#comment-87441</guid>
		<description>&lt;p&gt;[...] IBM, via New Tee Vee, via Podcasting [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] IBM, via New Tee Vee, via Podcasting [...]</p>
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