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	<title>Comments on: What Constitutes an Online Hit?</title>
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	<link>http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/</link>
	<description>NewTeeVee</description>
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		<title>By: Credit Card Processing Vendor</title>
		<link>http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-257267</link>
		<dc:creator>Credit Card Processing Vendor</dc:creator>
		<pubDate>Sun, 22 Mar 2009 21:58:52 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-257267</guid>
		<description>&lt;p&gt;This advice is really going to help, thanks.&lt;/p&gt;
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		<content:encoded><![CDATA[<p>This advice is really going to help, thanks.</p>
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		<title>By: Watch Anime</title>
		<link>http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-257185</link>
		<dc:creator>Watch Anime</dc:creator>
		<pubDate>Sun, 22 Mar 2009 00:22:04 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-257185</guid>
		<description>&lt;p&gt;Do you guys have a recommendation section, i&#039;d like to suggest some stuff&lt;/p&gt;
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		<content:encoded><![CDATA[<p>Do you guys have a recommendation section, i&#8217;d like to suggest some stuff</p>
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		<title>By: NTV Rerun: What Constitutes an Online Hit? &#171; NewTeeVee</title>
		<link>http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-245950</link>
		<dc:creator>NTV Rerun: What Constitutes an Online Hit? &#171; NewTeeVee</dc:creator>
		<pubDate>Thu, 25 Sep 2008 05:31:15 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-245950</guid>
		<description>&lt;p&gt;[...] Rerun: What Constitutes an Online&#160;Hit?  Last year around this time, we asked the question: What Constitutes an Online Hit? We talked to a number of industry professionals, many of which cited the magic play number of [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] Rerun: What Constitutes an Online&nbsp;Hit?  Last year around this time, we asked the question: What Constitutes an Online Hit? We talked to a number of industry professionals, many of which cited the magic play number of [...]</p>
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		<title>By: Joss Whedon&#8217;s Wacky Web Experiment Kicks Off - GigaOM</title>
		<link>http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-241217</link>
		<dc:creator>Joss Whedon&#8217;s Wacky Web Experiment Kicks Off - GigaOM</dc:creator>
		<pubDate>Wed, 16 Jul 2008 13:34:54 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-241217</guid>
		<description>&lt;p&gt;[...] fans like no other. So &#8220;Dr. Horrible&#8221; is almost guaranteed to be a hit, especially by Internet standards. (And we loved it, too &#8212; see our review.) But in deciding to release his musical extravaganza [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] fans like no other. So &#8220;Dr. Horrible&#8221; is almost guaranteed to be a hit, especially by Internet standards. (And we loved it, too &#8212; see our review.) But in deciding to release his musical extravaganza [...]</p>
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	<item>
		<title>By: Extenuating Circumstances &#8211; links for 2007-11-30</title>
		<link>http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-180297</link>
		<dc:creator>Extenuating Circumstances &#8211; links for 2007-11-30</dc:creator>
		<pubDate>Fri, 30 Nov 2007 10:21:59 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-180297</guid>
		<description>&lt;p&gt;[...] What Constitutes an Online Hit? « NewTeeVee Answer: not sure. (tags: online video viral metrics marketing share) [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] What Constitutes an Online Hit? « NewTeeVee Answer: not sure. (tags: online video viral metrics marketing share) [...]</p>
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		<title>By: College Humor Pwns Funny &#171; NewTeeVee</title>
		<link>http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-113718</link>
		<dc:creator>College Humor Pwns Funny &#171; NewTeeVee</dc:creator>
		<pubDate>Fri, 21 Sep 2007 22:31:11 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-113718</guid>
		<description>&lt;p&gt;[...] last month, and Meeting 2 has been seen 182,000 times in just three days. Given our previous discussion here at NewTeeVee, I&#8217;d say these qualify as [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] last month, and Meeting 2 has been seen 182,000 times in just three days. Given our previous discussion here at NewTeeVee, I&#8217;d say these qualify as [...]</p>
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		<title>By: Lawrence</title>
		<link>http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-112201</link>
		<dc:creator>Lawrence</dc:creator>
		<pubDate>Wed, 19 Sep 2007 19:47:40 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-112201</guid>
		<description>&lt;p&gt;i agree, we can not look at this in a traditional manner, we must generate a scale that can apply based on a sites reach. The footprint of a site will vary. Larger corporations and brands will have a bigger pool that will be automatic views.&lt;/p&gt;

&lt;p&gt;A hit for a large footprint would be based on the uniques, for a smaller site, it would be on total views, including replays. Replays would help identify content that has longevity, and help define what content the user base may be more interested in from that particular site.&lt;/p&gt;

&lt;p&gt;The work i do on Karrine.com has seen our numbers grow dramatically with the inclusion of a new video player. But since our videos are not viral, the hits are lower than what they could be. We have done over 2 million, which is good, any time your server dies do to demand, you have to be doing something right... outside of having a bad host.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>i agree, we can not look at this in a traditional manner, we must generate a scale that can apply based on a sites reach. The footprint of a site will vary. Larger corporations and brands will have a bigger pool that will be automatic views.</p>
<p>A hit for a large footprint would be based on the uniques, for a smaller site, it would be on total views, including replays. Replays would help identify content that has longevity, and help define what content the user base may be more interested in from that particular site.</p>
<p>The work i do on Karrine.com has seen our numbers grow dramatically with the inclusion of a new video player. But since our videos are not viral, the hits are lower than what they could be. We have done over 2 million, which is good, any time your server dies do to demand, you have to be doing something right&#8230; outside of having a bad host.</p>
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		<title>By: Still Looking for a Business Model for Internet Video</title>
		<link>http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-107978</link>
		<dc:creator>Still Looking for a Business Model for Internet Video</dc:creator>
		<pubDate>Fri, 14 Sep 2007 00:59:36 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-107978</guid>
		<description>&lt;p&gt;[...] What constitutes an Online Hit? What&#8217;s new to watch on the web? What are the current web trends one can be inspired from? All these questions, each of them answered under their respective links, should help you come up, if not with a definitive business model for Internet Video, at least with a product that as Bamboo&#8217;s mission statement says, &#8220;will be consistent with the evolution and the changes that the Internet and the latest technologies are printing on the media market. &#8220; [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] What constitutes an Online Hit? What&#8217;s new to watch on the web? What are the current web trends one can be inspired from? All these questions, each of them answered under their respective links, should help you come up, if not with a definitive business model for Internet Video, at least with a product that as Bamboo&#8217;s mission statement says, &#8220;will be consistent with the evolution and the changes that the Internet and the latest technologies are printing on the media market. &#8220; [...]</p>
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		<title>By: AllThingsD Talks With Joost&#8217;s Volpi &#171; NewTeeVee</title>
		<link>http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-107898</link>
		<dc:creator>AllThingsD Talks With Joost&#8217;s Volpi &#171; NewTeeVee</dc:creator>
		<pubDate>Thu, 13 Sep 2007 22:54:01 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-107898</guid>
		<description>&lt;p&gt;[...] about why he went to Joost, working with Hollywood, and answers a question we&#8217;ve asked here: What is a hit for [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] about why he went to Joost, working with Hollywood, and answers a question we&#8217;ve asked here: What is a hit for [...]</p>
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		<title>By: ryan troy</title>
		<link>http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-105205</link>
		<dc:creator>ryan troy</dc:creator>
		<pubDate>Mon, 10 Sep 2007 20:05:24 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-105205</guid>
		<description>&lt;p&gt;I would argue that a hit is not merely viewed a bunch, but is integrated into the fabric of a viewers online persona.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>I would argue that a hit is not merely viewed a bunch, but is integrated into the fabric of a viewers online persona.</p>
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		<title>By: People flock to hits, advertisers flock to people &#171; Thoughts on Media</title>
		<link>http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-104198</link>
		<dc:creator>People flock to hits, advertisers flock to people &#171; Thoughts on Media</dc:creator>
		<pubDate>Sun, 09 Sep 2007 13:07:52 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-104198</guid>
		<description>&lt;p&gt;[...] Chris Albrecht, new editor at newteevee.com, part of the GigaOm network  Explore posts in the same categories: [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] Chris Albrecht, new editor at newteevee.com, part of the GigaOm network  Explore posts in the same categories: [...]</p>
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		<title>By: What makes an online video hit? &#171; The Beyondness of Things</title>
		<link>http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-103567</link>
		<dc:creator>What makes an online video hit? &#171; The Beyondness of Things</dc:creator>
		<pubDate>Sat, 08 Sep 2007 18:08:44 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-103567</guid>
		<description>&lt;p&gt;[...] makes an online video&#160;hit?  8 09 2007   NewTeeVee asks a pertinent and long overdue question with some interesting [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] makes an online video&nbsp;hit?  8 09 2007   NewTeeVee asks a pertinent and long overdue question with some interesting [...]</p>
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		<title>By: Le News del 8.9.2007 &#124; tommaso.tessarolo</title>
		<link>http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-103039</link>
		<dc:creator>Le News del 8.9.2007 &#124; tommaso.tessarolo</dc:creator>
		<pubDate>Sat, 08 Sep 2007 04:27:00 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-103039</guid>
		<description>&lt;p&gt;[...] Quando un video diventa una hit? Quando un video online può essere considerato un successo? Negli USA non c&#8217;è un grande accordo sui numeri ma sembra che video con meno di 100K view al giorno non rientrino nella categoria delle hit. (tags: video hit success) [...]&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>[...] Quando un video diventa una hit? Quando un video online può essere considerato un successo? Negli USA non c&#8217;è un grande accordo sui numeri ma sembra che video con meno di 100K view al giorno non rientrino nella categoria delle hit. (tags: video hit success) [...]</p>
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		<title>By: Bob</title>
		<link>http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-102850</link>
		<dc:creator>Bob</dc:creator>
		<pubDate>Fri, 07 Sep 2007 23:14:39 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-102850</guid>
		<description>&lt;p&gt;Here&#039;s a questions:&lt;/p&gt;

&lt;p&gt;How many downloads does IMDB require before they&#039;ll accept a webseries into their database?&lt;/p&gt;

&lt;p&gt;If you&#039;re not in their database, you don&#039;t exist, and they are the staple for traditional media.  Also, they have a pretty hefty filter system (plus a holding period) before you can get in it.&lt;/p&gt;

&lt;p&gt;Actors who were in our short-lived series, Flipper Nation, are always asking us if we will put it up for them, but our audience is so niche that we never made a big enough dent in views.&lt;/p&gt;

&lt;p&gt;More than anything, though, there needs to be someway to educate those outside the industry (or at least the check-writers), so online producers can get paid what their worth.&lt;/p&gt;

&lt;p&gt;Bob&lt;/p&gt;

&lt;p&gt;Bob&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Here&#8217;s a questions:</p>
<p>How many downloads does IMDB require before they&#8217;ll accept a webseries into their database?</p>
<p>If you&#8217;re not in their database, you don&#8217;t exist, and they are the staple for traditional media.  Also, they have a pretty hefty filter system (plus a holding period) before you can get in it.</p>
<p>Actors who were in our short-lived series, Flipper Nation, are always asking us if we will put it up for them, but our audience is so niche that we never made a big enough dent in views.</p>
<p>More than anything, though, there needs to be someway to educate those outside the industry (or at least the check-writers), so online producers can get paid what their worth.</p>
<p>Bob</p>
<p>Bob</p>
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		<title>By: Stephen McCandless</title>
		<link>http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-102711</link>
		<dc:creator>Stephen McCandless</dc:creator>
		<pubDate>Fri, 07 Sep 2007 20:40:35 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-102711</guid>
		<description>&lt;p&gt;... It don&#039;t mean a thing, if it ain&#039;t got cha-ching!  Doo-wap, doo-wap, doo-wap, doo ...&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>&#8230; It don&#8217;t mean a thing, if it ain&#8217;t got cha-ching!  Doo-wap, doo-wap, doo-wap, doo &#8230;</p>
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		<title>By: Brian Andrews</title>
		<link>http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-102706</link>
		<dc:creator>Brian Andrews</dc:creator>
		<pubDate>Fri, 07 Sep 2007 20:39:40 +0000</pubDate>
		<guid isPermaLink="false">http://newteevee.com/2007/09/06/when-is-an-online-hit-a-hit/#comment-102706</guid>
		<description>&lt;p&gt;Well, we are &quot;New Media&quot; right?  So why look at this in the traditional ways?  Of course we need stats and real numbers.&lt;/p&gt;

&lt;p&gt;But the web gives us a few unique things that we haven&#039;t had before.  First, is very low (or zero, thanks YouTube) distribution costs.  Couple this with very low production costs (Canon HV20 and an iMac) and you are a now a $2,000 TV studio in your bedroom.&lt;/p&gt;

&lt;p&gt;Second, is global distribution.  Yes, you still need people to find your content.  That&#039;s the hard part.&lt;/p&gt;

&lt;p&gt;What happens is that this opens up niche programming to almost no longer be niche.  It is a &quot;global wide niche&quot;.  Because your distribution and production costs are low you could in theory produce a very targeted show.&lt;/p&gt;

&lt;p&gt;This is what is key and new.  There is the potential for very focused delivery of content to very passionate small audiences.&lt;/p&gt;

&lt;p&gt;This is when you then turn to advertisers and show them that you have their exact target audience.&lt;/p&gt;

&lt;p&gt;Would Sony be better of advertising Blu-Ray players to milions during CSI or to a few thousand die hard home theater geeks that watch a home theater focused video podcast?&lt;/p&gt;

&lt;p&gt;It hasn&#039;t happened just yet but it is coming.  Big mass appeal hits will still happen.  But there will also be a big market for finding real targeted viewers.&lt;/p&gt;

&lt;p&gt;Sorry for the novel.&lt;/p&gt;
</description>
		<content:encoded><![CDATA[<p>Well, we are &#8220;New Media&#8221; right?  So why look at this in the traditional ways?  Of course we need stats and real numbers.</p>
<p>But the web gives us a few unique things that we haven&#8217;t had before.  First, is very low (or zero, thanks YouTube) distribution costs.  Couple this with very low production costs (Canon HV20 and an iMac) and you are a now a $2,000 TV studio in your bedroom.</p>
<p>Second, is global distribution.  Yes, you still need people to find your content.  That&#8217;s the hard part.</p>
<p>What happens is that this opens up niche programming to almost no longer be niche.  It is a &#8220;global wide niche&#8221;.  Because your distribution and production costs are low you could in theory produce a very targeted show.</p>
<p>This is what is key and new.  There is the potential for very focused delivery of content to very passionate small audiences.</p>
<p>This is when you then turn to advertisers and show them that you have their exact target audience.</p>
<p>Would Sony be better of advertising Blu-Ray players to milions during CSI or to a few thousand die hard home theater geeks that watch a home theater focused video podcast?</p>
<p>It hasn&#8217;t happened just yet but it is coming.  Big mass appeal hits will still happen.  But there will also be a big market for finding real targeted viewers.</p>
<p>Sorry for the novel.</p>
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