Britney’s Bomb Causes MTV Traffic Explosion
While it was supposed to be Britney Spears’ comeback performance, MTV.com was the big winner after the falling star’s abysmal performance at the channel’s annual Video Music Awards.
The music site saw its traffic surge to record numbers as people visited to watch the trainwreck in action. MTV.com logged 2.6 million visitors on Sunday (remember the awards were held at night, so that wasn’t even a full day), making it the site’s highest-trafficked day ever. As of 3:30 PM ET on Monday, MTV.com had delivered 7 million streams.
The lesson here: Online video can breathe life into TV failures — as long as they’re spectacular ones.
Recent
GigaOM Network
- Pencil Turns Firefox into a Drawing Tool [WebWorkerDaily]
- Independence Day Vid Pick: Muppets Salute America [NewTeeVee]
- Muppets Do Stars and Stripes Forever [NewTeeVee Station]
- Open Thread: Web Worker Independence [WebWorkerDaily]
- Structure 08 Recap: Yo Founders! There’s Gold in Them Clouds! [GigaOM]
Copyright 2001–2008 Giga Omni Media, Inc. All rights reserved. Powered by WordPress.com. Marketing consulting by ACS.
[...] VMAs the night before. Yes, I got sucked in. I watched the video. Apparently, me and everyone else. According to NewTeeVee, 2.6 million people tuned into mtv.com to watch Britney’s train wreck, making it the biggest [...]
Mickipedia » Blog Archive » It’s the end of the world as we know it. on September 11th, 2007 at 5:55 pm - Permalink
[...] bring in more than 23 million unique visitors to the site. (This news, following MTV.com’s record-smashing weekend, makes it a good time to be Big Media.) [...]
Vid-Biz: YouTube, Disney and More « NewTeeVee on September 13th, 2007 at 12:38 pm - Permalink
[...] is ironic, the Britney bomb has worked out for everyone except Britney. There is justice in this world after [...]
Leave Britney Alone Guy & 15 Frames Of Fame « NewTeeVee on September 23rd, 2007 at 11:25 pm - Permalink
[...] Finally in entertainment, A Socialite’s Life was the most polite about Britney Spears’ disastrous dance appearance at the VMA Awards: She could have given more. Others were predictably less kind, with Pretty Much Amazing running the video and catty comments about hair extenders, and Defamer stacking critics’ critiques to the ceiling. The big winner? MTV.com which got whooping 2.6 million visitors to watch the trainwreck in action. [...]
Rojo: Web2 War Chest; iPhone Unlocks; General Betrayus at Food Safety Trends on October 11th, 2007 at 8:09 am - Permalink
[...] next video by remixing old footage (wonder if they’ll include video from this year’s MTV Awards). [...]
Vid-Biz: South Park, Sarah Myers, Britney « NewTeeVee on November 30th, 2007 at 10:48 am - Permalink
[...] good chunk of that traffic was driven by the morbidly-curious taking in Britney’s disastrous performance at the VMAs, but other women who weren’t lip-syncing badly and forgetting their choreography [...]
MTVN Serves 1.2 Billion Streams in ‘07 « NewTeeVee on December 27th, 2007 at 7:00 pm - Permalink
[...] good chunk of that traffic was driven by the morbidly-curious taking in Britney’s disastrous performance at the VMAs, but other women who weren’t lip-syncing badly and forgetting their choreography [...]
MTVN Serves 1.2 Billion Streams in ‘07 teasered @ TechTalkBlog on December 28th, 2007 at 12:32 am - Permalink
[...] in one format or location first. MTV, for example, successfully employed a similar tactic with the highly popular video of Britney Spears’ spellbindingly lackluster performance at the VMAs last year. But as [...]
Essay: The End of Exclusivity « NewTeeVee on January 7th, 2008 at 1:35 pm - Permalink
I have been coming to this site a lot lately, so i thought would be proper to leave a note of appreciation here.
Thanks,
Jim Mirkalami
Jim Mirkalami on February 7th, 2008 at 2:02 pm - Permalink
[...] Goes for Viral Gold With Iron Man After seeing Britney’s comeback fiasco turn into server-melting gold, MTV intentionally created a viral clip for its Movie Awards last night, with surprisingly funny [...]
MTV Goes for Viral Gold With Iron Man « NewTeeVee on June 2nd, 2008 at 6:57 am - Permalink