Written by Liz Gannes
Posted Wednesday, September 26, 2007 at 9:05 PM PT

Microsoft VOD to Be Ad-Supported by YuMe

It’s no secret that Windows Media Center will start supporting Internet television this week. The update, to be released September 28, will give Windows Media Center and Xbox 360 users in the United States access to a selection of full-screen ad-supported video content on their PCs and connected televisions.

Microsoft is to offer 100-plus hours of MSN Video content on demand, including MSNBC, broadcast, Fox Sports, licensed shows like Arrested Development, and full-length music concerts. The content will be paid for with ads placed by YuMe Networks, the Redwood City-based startup that has developed ad formats that can be dynamically updated after being downloaded (we’ve covered other companies like Kiptronic and Podaddies doing similar things).

YuMe, which also serves ads for downloads from BitTorrent, Azureus, and Pando, as well as content streamed online from other customers, now has access to some 150 to 200 million streams per month, according to CEO Jayant Kadambi. He said some 90 percent of the company’s ad impressions come from the web, but the downloads business is coming on strong.

Currently all of YuMe’s ads are short videos, but Kadambi said the company would add interactive spots later this fall.

YuMe has more than $7 million in funding from Khosla Ventures, Accel Partners, and BV Capital.

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Topic: Online Video, Startups

Comments (6)

Where the f*ck is the new video.msn.com news coverage GigaOm Team?! You don’t care to cover the news and critique what is being called the video site of the future by very well-respected bloggers like ReadWriteWeb’s Kirkpatrick?!

Oh wait, indeed sorry, did not realize you all bunch up with Om, the most biased blogger around — and you guys would bend down and **** Google’s (and hence Youtube’s) and Apple’s asses, now wouldn’t you.

F*cking fanboys!

blah — 10:26 PM on September 26, 2007 Reply
What if this kind of thing was done by Google or Apple? Oh I can imagine, Om and the ENTIRE team doing multiple postings to rave about the “true innovation”, “best” user experience, how Google “just gets it”. Jeez! You guys stink!

blah — 10:28 PM on September 26, 2007 Reply
blah, first of all, this very post is about MSN Video doing downloads, no?

But anyways, spare me the personal attacks…I’d actually be interested to hear more about what you love about video.msn.com.

Liz Gannes, NewTeeVee — 12:50 AM on September 27, 2007 Reply
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Trackback Submitter — 1:56 AM on July 5, 2008 Reply
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YouTube Vidoes! — 10:08 AM on August 10, 2008 Reply
We just added you to my Music News Reader. Keep up the good work. Look forward to reading more from you in the future.
(PS, we just pushed out BETA 2 of OUR site)
Sincerely,
The Songnumbers Team

The Songnumbers Team — 10:43 AM on March 31, 2009 Reply

Linkbacks (8)

[...] Microsoft VOD to Be Ad-Supported by YuMeNewTeeVee, CA - 26 minutesThe content will be paid for with ads placed by YuMe Networks, the Redwood City-based startup that has developed ad formats that can be dynamically updated … [...]

Business Blog » Microsoft VOD to Be… — 9:37 PM on September 26, 2007
[...] online video announcements today, at DigitalLife in New York. The company is rumored to be adding fullscreen, ad-supported video content to Windows Media Center. Content will include Fox Sports videos, full-length music concerts, and individual shows such as [...]

MediaBytes with Shelly Palmer Video — 5:37 AM on September 27, 2007
[...] online video announcements today, at DigitalLife in New York. The company is rumored to be adding fullscreen, ad-supported video content to Windows Media Center. Content will include Fox Sports videos, full-length music concerts, and individual shows such as [...]

MediaBytes 09.27.2007 | MediaBytes with Shelly… — 8:33 AM on September 27, 2007
[...] Content on “Internet TV” will be “free” to view, supported by advertising delivered by the Redwood City-based startup, YuMe Networks (see NewTeeVee’s coverage). [...]

Microsoft announces Internet TV for Windows… — 9:35 AM on September 27, 2007
[...] (our coverage), another is YuMe (our coverage); While Podaddies seems to be favoring Apple, YuMe announced a deal last month where it will play ads in downloaded Microsoft [...]

VentureBeat » Podaddies launches ad… — 6:18 PM on October 8, 2007
[...] Microsoft VOD to Be Ad-Supported by YuMe [NewTeeVee] [...]

Film Maker Daily - Today Top Blog Posts on… — 1:05 AM on October 9, 2007
[...] The company uses contextual targeting to match advertisements with content. Customers include MSN Video, BitTorrent, Azureus, and [...]

YuMe Raises $9 Million More « NewTeeVee — 1:10 AM on October 16, 2007
[...] Content on “Internet TV” will be “free” to view, supported by advertising delivered by the Redwood City-based startup, YuMe Networks (see NewTeeVee’s coverage). [...]

Microsoft announces Internet TV for Windows… — 10:52 AM on February 4, 2008