Written by Liz Gannes
Posted Wednesday, September 26, 2007 at 9:05 PM PT

 

Microsoft VOD to Be Ad-Supported by YuMe

It’s no secret that Windows Media Center will start supporting Internet television this week. The update, to be released September 28, will give Windows Media Center and Xbox 360 users in the United States access to a selection of full-screen ad-supported video content on their PCs and connected televisions.

Microsoft is to offer 100-plus hours of MSN Video content on demand, including MSNBC, broadcast, Fox Sports, licensed shows like Arrested Development, and full-length music concerts. The content will be paid for with ads placed by YuMe Networks, the Redwood City-based startup that has developed ad formats that can be dynamically updated after being downloaded (we’ve covered other companies like Kiptronic and Podaddies doing similar things).

YuMe, which also serves ads for downloads from BitTorrent, Azureus, and Pando, as well as content streamed online from other customers, now has access to some 150 to 200 million streams per month, according to CEO Jayant Kadambi. He said some 90 percent of the company’s ad impressions come from the web, but the downloads business is coming on strong.

Currently all of YuMe’s ads are short videos, but Kadambi said the company would add interactive spots later this fall.

YuMe has more than $7 million in funding from Khosla Ventures, Accel Partners, and BV Capital.

Follow us on Twitter or subscribe to the feed

Sphere
Topic: Online Video, Startups
« Previous Post Next Post »

Comments & Trackbacks

  1. [...] Microsoft VOD to Be Ad-Supported by YuMeNewTeeVee, CA - 26 minutesThe content will be paid for with ads placed by YuMe Networks, the Redwood City-based startup that has developed ad formats that can be dynamically updated … [...]

    Business Blog » Microsoft VOD to Be Ad-Supported by YuMe - NewTeeVee on September 26th, 2007 at 9:37 pm - Permalink

  2. Where the f*ck is the new video.msn.com news coverage GigaOm Team?! You don’t care to cover the news and critique what is being called the video site of the future by very well-respected bloggers like ReadWriteWeb’s Kirkpatrick?!

    Oh wait, indeed sorry, did not realize you all bunch up with Om, the most biased blogger around — and you guys would bend down and **** Google’s (and hence Youtube’s) and Apple’s asses, now wouldn’t you.

    F*cking fanboys!

    blah on September 26th, 2007 at 10:26 pm - Permalink

  3. What if this kind of thing was done by Google or Apple? Oh I can imagine, Om and the ENTIRE team doing multiple postings to rave about the “true innovation”, “best” user experience, how Google “just gets it”. Jeez! You guys stink!

    blah on September 26th, 2007 at 10:28 pm - Permalink

  4. blah, first of all, this very post is about MSN Video doing downloads, no?

    But anyways, spare me the personal attacks…I’d actually be interested to hear more about what you love about video.msn.com.

    Liz Gannes on September 27th, 2007 at 12:50 am - Permalink

  5. [...] online video announcements today, at DigitalLife in New York. The company is rumored to be adding fullscreen, ad-supported video content to Windows Media Center. Content will include Fox Sports videos, full-length music concerts, and individual shows such as [...]

    MediaBytes with Shelly Palmer Video on September 27th, 2007 at 5:37 am - Permalink

  6. [...] online video announcements today, at DigitalLife in New York. The company is rumored to be adding fullscreen, ad-supported video content to Windows Media Center. Content will include Fox Sports videos, full-length music concerts, and individual shows such as [...]

    MediaBytes 09.27.2007 | MediaBytes with Shelly Palmer Video on September 27th, 2007 at 8:33 am - Permalink

  7. [...] Content on “Internet TV” will be “free” to view, supported by advertising delivered by the Redwood City-based startup, YuMe Networks (see NewTeeVee’s coverage). [...]

    Microsoft announces Internet TV for Windows Media Center; new lineup of media extenders | last100 on September 27th, 2007 at 9:35 am - Permalink

  8. [...] (our coverage), another is YuMe (our coverage); While Podaddies seems to be favoring Apple, YuMe announced a deal last month where it will play ads in downloaded Microsoft [...]

    VentureBeat » Podaddies launches ad network for online and downloaded videos on October 8th, 2007 at 6:18 pm - Permalink

  9. [...] Microsoft VOD to Be Ad-Supported by YuMe [NewTeeVee] [...]

    Film Maker Daily - Today Top Blog Posts on Film Making - Powered by SocialRank on October 9th, 2007 at 1:05 am - Permalink

  10. [...] The company uses contextual targeting to match advertisements with content. Customers include MSN Video, BitTorrent, Azureus, and [...]

    YuMe Raises $9 Million More « NewTeeVee on October 16th, 2007 at 1:10 am - Permalink

  11. [...] Content on “Internet TV” will be “free” to view, supported by advertising delivered by the Redwood City-based startup, YuMe Networks (see NewTeeVee’s coverage). [...]

    Microsoft announces Internet TV for Windows Media Center; new lineup of media extenders - Poor Tag on February 4th, 2008 at 10:52 am - Permalink

  12. Post trackbacks and comments to remote blogs automatically with Trackback Submitter! This tool will submit your comments to millions of blogs automatically. Trackback Submitter – the most powerful tool on the planet to submit trackbacks automatically!

    Trackback Submitter on July 5th, 2008 at 1:56 am - Permalink

  13. Thanks for your article, Now there is more reason to comment than ever before! This is a great fir for our project!

    YouTube Vidoes! on August 10th, 2008 at 10:08 am - Permalink

  14. We just added you to my Music News Reader. Keep up the good work. Look forward to reading more from you in the future.
    (PS, we just pushed out BETA 2 of OUR site)
    Sincerely,
    The Songnumbers Team

    The Songnumbers Team on March 31st, 2009 at 10:43 am - Permalink

Leave a reply








Safari hates me

If your comment doesn't show up immediately, it may have gotten caught in our trusty (but occasionally overly ambitious) spam filter. Please drop us a note and we'll retrieve it.