Vid-Biz: NextMedium, Ad Research, TiVo
People in New Posts; Former GoTV CEO David Bluhm to be CEO of brand integration marketplace provider NextMedium; Facebook CFO Gideon Yu joins board of video fingerprinting technology firm Vobile. (Bluhm: dBusiness News; Yu Wall Street Journal)
Advertisers Take Online Video More Seriously; new research from Off the Record says video ads expected to be fastest-growing category, bashes pre-rolls as next “pop-up ads.” (Silicon Alley Insider)
TiVo Hears Rhapsody; users can now connect to music service’s library (run by RealNetworks and MTV) through the set-top box. (release)
TargetSpot and Pulse 360 Partner for Ad Opportunities; streaming media advertising and sponsored link networks agree to market each other’s products to their respective advertiser bases. (release)
L.A. Schools Turn to YouTube to Fight Dropout Rates; new campaign from the city’s unified school district will feature student videos posted on the video-sharing site in an effort to keep kids in school. (LA Times)
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© 2009 The GigaOM Network. Marketing consulting by ACS.
