Written by Chris Albrecht
Posted Sunday, October 21, 2007 at 10:09 PM PT

MySpace Gets in Bed with Roommates

MySpace continues its march into original content with the launch of Roommates, a new, scripted original web series, today. The move represents MySpace’s (NWS) first co-development project and first original web series created specifically for MySpace TV.

Created with Iron Sink Media, Roommates follows the lives of eight comely co-eds after they graduate from college. Four of the girls move to L.A. to live in a Real World-esque house where their actions are recorded and broadcast on the Internet. The show promises to include other features, such as character profiles and vlogs, and the MySpace audience will even have the opportunity to affect the storyline.

In the press release, MySpace boasted:

MySpace’s co-development role in Roommates allows MySpaceTV to retain creative control over all aspects of the show’s development including casting, story development, location scouting, and wardrobe — allowing the company to create the series exclusively with the MySpace audience in mind.

The audience they have in mind must be those adolescent males everyone is after, as the first episode features one of the girls standing in her underwear scolding her dog, followed by some girl-on-girl farting.

Maybe MySpace thought quarterlife, another series it’s paying to show online, was too stuffy.

Regardless, fans of Roommates will be able to get daily fixes, with 45 episodes running Monday through Friday from Oct. 22 – Dec. 21.

It ends Dec. 21? What, no very special Christmas episode? Hear the answer to this and other more pressing questions when we speak with Jeff Berman, general manager of MySpace TV, at our NewTeeVee Live conference on Nov. 14.

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Topic: Online Video

Comments (2)

This looks terrible after watching the first episode… and I’m their target audience. I’d be embarrassed if I were Ford for sponsoring this. After 30 seconds… I didn’t care that these were beautiful women, they were annoying as hell!

Z — 5:59 PM on October 22, 2007 Reply
This online series didn’t seem to go over too well. I personally didn’t care much for it and only watched one or two. It’s too bad as it had promise.

~Phil

stressless phil — 8:21 PM on January 12, 2009 Reply

Linkbacks (7)

[...] NewTeeVee. You can leave a response, or trackback from your own [...]

Movingweb - observing moving content on the… — 3:13 AM on October 22, 2007
[...] NewTeeVee picks up on the show’s focus on “good-looking females”, noting that MySpace seems to be targeting the lucrative demographic of adolescent males, “the first episode features one of the girls standing in her underwear scolding her dog”. To that end, Roommates is heavily sponsored by Ford. [...]

The Social Web mobile edition — 7:18 AM on October 22, 2007
[...] NewTeeVee: MySpace gets in bed with Roommates. [...]

MySpace’ Roommates, BT Wind: GigaNET… — 7:30 AM on October 22, 2007
[...] by Om Malik Monday, October 22, 2007 at 8:45 PM PT | No comments First it was music, then web video, and now it is time for MySpace to turn the attention of its 100-million plus members to casual [...]

MySpace Got Game… Casual Game That… — 9:21 PM on October 22, 2007
[...] reports, MySpace will be announcing a new casual games channel. This is hot on the heels of them announcing their MySpace TV co-production, [...]

Ian Schafer » Blog Archive »… — 9:24 AM on October 23, 2007
[...] a taste of what’s in store. To quote NewTeeVee, “the first episode features one of the girls standing in her underwear scolding her dog, [...]

MySpace Launches t-- bub.blicio.us — 3:27 PM on October 23, 2007
[...] has signed? — but I imagine it would be restricted to original MySpace productions like Roommates and Special Delivery. I’ll update once I hear back from MySpace [...]

MySpace Gets International TV Deal «… — 12:01 AM on April 10, 2008