Google Gets Into TV Ads; search giant partnering with Nielsen to better analyze commercial viewership for advertisers. (The New York Times)

FOX News Hooks up Palestra; network forms exclusive partnership to get content from news site staffed by college journos. (Broadcasting & Cable)

Amazon to Manufacture CNN’s Peril DVD on Demand; news network’s Planet in Peril will be created on demand by online retailer’s CreateSpace unit (formerly Customflix). (Video Business)

AT&T and ON Networks Ink Deal; telco will launch four new pop culture video series to run across PC, TV and wireless platforms. (emailed release)

Limelight Launches HD Download Service; content delivery company to transmit high definition content over broadband access networks; Brightcove, Fox Interactive and MSN Video sign on as partners. (TV Week)

Echostar Introduces ViP-TV; aimed at telcos, service can carry more than 300 TV channels in MPEG-4 over Ku-band satellite. (Cable360)